People are hopping on the podcast train quicker than ever. As the following for podcasts increases, now is the best time to start a podcast for your business, brand or personal hobby. Follow this guide for a step-by-step approach to launching a successful podcast, and learn how to publish a podcast.
Why are Podcasts Popular?
Podcasts are a magnificent approach to develop a genuine bond with your audience. Instead of the passive connection you make through social media posts or pictures, podcasts allow you to captivate and engage your audience with active and unique content. Podcasts easily mingle into people’s lives. They can listen to podcasts while they drive, work out or complete simple chores around the house.
There are many new advances in the podcasting industry, which allow for more podcasters to join this new concept.
Build a Concept
Just like a blog, you will need to have a clear-cut concept to base your podcasts around. Podcasts can vary in topics as far as you can imagine. There are intriguing podcasts about history, pop-culture, neuroscience and even something as add and intriguing as a fictional town where aliens are friends with the Yeti.
This means the only limit to a podcast is your own imagination. Before you dive into the fun stuff, such as choosing a podcast name, format and show length, you should first examine key subjects at hand. For instance, why are you starting a podcast? Once you have covered the main issues, such as why and what, the rest will start to fall into place.
To help you get things going, here are some familiar goals you should incorporate in podcasting:
- Produce leads for a business.
- Be identified as a leader in an industry.
- Share an imperative message.
- And most importantly, to have fun.
Your topic can be as comprehensive as pop culture or as focused as discussions about recent political news. The only requirement you will have to hold is to be enthusiastic about whatever you choose. Your main topic should make you eager to investigate and regularly discuss it.
Choose Podcast Format
A single host controls some podcasts, others are scripted stories, and some are only about interviews. Regardless of what you choose, you will need to have a fixed format and stick to something you are comfortable with.
If you are a fan of improv and banter, you can definitely bring on a co-host. If you are an extreme planner like having everything scripted, you should go for an audio drama. Shows can vary anywhere from 20-30 minutes long to 2 hours episode about hardcore hitting facts. A podcast is your world, and you can work around it as you please.
Podcasting is often viewed as a full-time job or hobby you can take on with your current job. You can set your own publishing schedule depending on your personal preference.
If you prefer to publish every day, your listeners will ultimately start to incorporate your podcast into their day. A weekly program enables you to build a more intense relationship with your listeners. Releasing constant episodes will have you podcasting even when you miss your excitement. You have to continue to improve your show with constant releases.
Once you have set your podcast format, you are ready to gear up with some high-quality podcast equipment.
Get Podcast Equipment
Podcasts do not require immense technological skill , making it highly doable for anyone with a knack for talking. It is comparatively easy to jump in with a small overhead and experience. You can start recording a podcast with just your iPhone and a pair of headphones.
Keep in mind that your content is the essential part. Nobody listens to a podcast because of its superior sound condition. In fact, people will put up with less-than-optimal sound quality if the content is excellent.
Choosing the most useful podcasting setup can get complicated, especially if you do not have a clue about audio recording. This is why it is important to conduct an adequate amount of research and investigation to get things started.
Once you have successfully recorded your podcast, it is time to make the necessary edits and modifications. This is when you will need to employ the help of easy-to-use podcast software.
Podcast Artwork, Categories and Show Notes
Once you have recorded your podcast and edited it, it is now time to work on your artwork. Although great episode content should remain your main focus, a podcast cover art is the first thing potential listeners will see in Apple Podcasts or on social media. Listeners should be able to estimate what your show is about by glimpsing your artwork. Although you should never judge a book by its cover, the cover is the first thing a reader sees. The same goes for podcast cover art.
Podcast artwork should be able to demonstrate the subject of the podcast visually. Your main aim is to make sure listeners surmise what your podcast is about just by looking at your artwork. Secondly, you will have to design for a variety of sizes. This artwork is now just for podcast cover, but you will use your artwork across several mediums and platforms.
The artwork must look good even at 55 x 55 pixels. With that being covered, be wary about using too many words on your artwork. Ideally, you should not be using more than four words on your cover art. More so, you should also make sure that it is readable even in small sizes. Lastly, stay consistent with your podcast artwork, as it is a part of your vast branding image.
Once your podcast is launched and out in the world, this is when you will be able to branch out and think about promotion and building your listener base.
To create your perfect audio-content with less hassle yet with maximum efficiency, visit Podcastle – an innovative tool that significantly cuts off the audio recoding and editing efforts.