While there are hundreds of podcast listening apps available, there are only a few key podcast directories that you need to make sure you submit your podcast to in order to get into most of them.
Firstly, let’s highlight that hosting platforms differ from listening directories. The hosting platform is where your podcast information is kept and where your audio lives. And while some people may be able to listen to your podcast on the hosting platform, most podcasters also want to be found on other platforms where a higher number of people will listen to podcasts. And these other platforms are what we typically call listening directories.
There is a growing number of podcast directories that people use to listen to podcasts on. So sometimes it’s hard to know where do you need to submit your show to. The more places you submit your show, the more exposure you’re going to have and the more opportunity you’re going to have to get listeners and subscribers. But that being said we wouldn’t necessarily recommend that you submit to every single podcast directory.
The reality is the highest number of listenings will come from Apple Podcasts, Spotify, and Google Podcasts. So we would recommend submitting there, but aside from that, there are other popular podcast directories like Stitcher, TuneIn, Pandora, iHeart, and Spreaker. As a matter of fact, people also listen to podcasts on other platforms like SoundCloud, Youtube, and Facebook.
So while there is a large number of additional podcast directories that you could submit your podcast to, we’d recommend starting with these five and adding others on only if you feel like it’s going to be beneficial.
Let’s get into the list of the top five podcast directories we think are the best options for your podcast and outline key factors for each of them:
1. Apple Podcasts
Apple Podcasts is a big player in the podcasting world, with 28 million listeners. If you want your show to be found by most podcast lovers, Apple Podcasts should be your first priority.
If your podcast isn’t listed in Apple Podcast, you’ll be missing out on a massive audience, not to mention - you may not be taken seriously as a professional podcaster if your show isn’t listed with Apple.
Spotify is rapidly expanding its listenership. As forecasted, this razor-thin lead Swedish streaming company will have 28.2 million monthly listeners until the end of 2021 and is poised to overcome and widen the gap between Apple Podcasts in the coming years. With the growth of the podcast segment, Spotify has been investing widely in this industry in recent years, demonstrating its determination to become a major player by purchasing Gimlet Media and Anchor in a deal worth over 300 million dollars.
3. Google Podcasts
One major player that has yet to respond with new plans of its own is Google Podcasts. Apple podcasts may be popular, but there are many Android users out there, and they often gravitate towards Google’s platform for their media consumption needs. That’s where Google Podcasts comes in. Moreover, it is now available for both Android and IOS devices.
The biggest advantage for Google Podcasts is its integration with Search. In 2019 the search engine began showing playable episodes “based on Google’s understanding of what’s being talked about on a podcast.”
Stitcher is another top-rated podcast directory with more than eight mln registered users. Stitcher has been downloaded over 12 million times. They have their own stats for listens, downloads, listening time, monthly active users, rankings, and more. Stitcher was recently acquired by Midroll, the popular podcast advertising network.
TuneIn is one of the biggest audio content platforms globally, with 75 million monthly active listeners. The primary focus of TuneIn is radio, but it also includes some popular podcasts making it a popular platform for people who want to listen to all of their news and other talk radio content all in one place.
TuneIn is compatible with Alexa-enabled devices, and subscribers to TuneIn Premium can easily stream select live sports, news, and talk shows with Alexa.