Are you having trouble naming your podcast? Have you run out of ideas, tips, or tricks? Podcast names often reveal a great deal about who you are and what the show is about. Thus, your show's name should be descriptive and creative, giving potential listeners a hint about the content they will encounter as they listen to the latest episodes.
In addition to identifying your podcast's title, it should also include a few technical features. Learn how to choose a perfect podcast name that is both relevant and appealing.
Tips For Picking A Relevant Podcast Name
Before naming your show, you should be familiar with the four types of show names. Podcast names typically fall into one of these categories.
1. Try to make your message concise and punchy.
Sometimes it is best to keep things straightforward. Give your show an exact name, so your listeners will know what it's all about right away.
One of the most important considerations when naming your podcast is to describe its content, tone, and personality clearly and concisely. Don't make it tricky by being too fancy or confusing. Make sure you stay relevant to the topic and skip names that confuse your target audience and require further explanation.
It is imperative to remember that a longer title does not necessarily make it more descriptive. Pacific Content analyzed over 650K podcast titles, and 75% were no longer than 29 characters. For a stronger impact, choose names with 225 characters.
2. Put words together in an unexpected way
Podcast names sometimes contain popular phrases, rhymes, or plays on words. Creating a strong impression or standing out from the crowd is imperative when potential listeners scroll through hundreds of shows.
A clever podcast name certainly catches the eye; however, you should be cautious. Sometimes obscure names might not sound natural to listeners. The clever name may make them leave your show right away, especially if your topic or niche has nothing to do with it.
Telling a friend your witty name and asking him what it stands for is an easy way to test it out. Consider something more descriptive if they are unable to guess your topic.
3. Ensure that your brand name is prominently displayed
A podcast name that is already familiar to your audience is often the easiest thing to use. In this way, people can relate your podcast to the existing brand more easily.
In similar terms, Tim Ferris Shows and The Joe Rogan Experience pull in attention based on the popularity of the founders. The show names don't really reveal much about the podcast, but if you've liked their other pieces, you might also enjoy their podcasts.
You must be a bit creative here if you intend to include your name. In the past, you could add your name to the show's name, such as "Top Tier Marketing with John Doe." But Apple doesn't allow names like that anymore. Your name has to appear in the show's title, as it does with Tim Ferris and Joe Rogan.
4. Establish a tone of voice
The best way to make sure that your podcast stands out from the crowd is to choose a name that reflects your personality. If you're trying to deliver the right message to potential listeners, use evocative words, punctuation, and even misspelled words.
Wardrobe Crisis, for example, is mostly about fashion, but it also explores a variety of topics, including culture, sustainability, ethics, activism, and the environment. In this sense, "crisis" creates a more intense tone, separating it from other shows about fashion that are upbeat and lively.
5. Identify the search usability.
Podcasts are a form of digital media, so how easily a show can be found via keyword searches is a critical factor in audience growth. When it comes to the search usability of a podcast's name, it relates to its SEO potential and whether it will appear as the result of a search.
Podcast directories often examine a podcast's title and author fields to determine if it is relevant to the user's search. Consider including the keywords potential listeners will use when searching for information about your show to optimize your chances of showing up in the search results.
6. Make use of word-of-mouth referrals.
The importance of word-of-mouth recommendations for organically growing an audience should not be overlooked. Think about how your listeners will spread the word about your podcast. Take into account the difficulty of spelling, the use of unusual acronyms or word substitutions in the name. Think about clarity when naming your podcast, and try to reduce the gaps between someone hearing about your podcast and writing it down later. Do not miss out on engaging new listeners because they did not know how to spell the show's title.
7. Readout loud your podcast's name a lot
Do you recall a time you repeated a phrase so many times that every word sounded like nonsense at the end? Your podcast name would surely fall under this category. Think about intros and calls to action every time you release an episode or how often you'll bring the podcast up in conversation. Eventually, you'll mention your show's name several thousand times.
Say each option aloud a lot as you cut the list down. Keep repeating it and throw away the versions you don't deliver repeatedly. Do not overuse phrases that are difficult to speak on the spot, don't flow smoothly, and become confusing for others to repeat.
8. Ask your network for feedback.
Now that you've compiled a shortlist, it's time to ask for feedback from your network. Check with friends, family, and coworkers to learn about their reactions. When you know what you're trying to accomplish, it's easy to overlook apparent problems. With others' honest opinions, you can learn about your title's flaws or strengths.