Podcast Promoting Strategies to Get More Listeners

Podcasts have now become a popular form of content creation, allowing people to create and share their own stories, commentary, humor, music, and other audio content with the world.

There are over 2.4 million podcasts all over the world. While it means more options for listeners, podcast creators are burning the midnight oil to make their content stand out and capture a bigger audience.

After all, running a podcast is so much more than setting the equipment and talking about certain things. It's also about earning an audience who will continuously listen to your podcast.

Imagine spending extra bucks on a home studio and hours to record your voice just to be left unheard.

That's why podcast marketing comes in handy.

What Makes a Great Podcast?

Before we get into the nitty gritty of podcast promotion, let's start with the basics of a great podcast.

This ensures that you make an effort to promote something worth promoting.
So, what makes a great podcast?

High-quality content

Your podcast should be focused on one niche and offer fresh, valuable content that resonates with your target listeners.

High-quality content is where the listener should be able to take away something valuable from each episode.

Consistent and timely

Listeners want a reliable podcast that they can count on, so make sure you release episodes on a regular schedule.

The best way to keep your audience engaged is to maintain consistency with both the quality of content and the timing of releases.

High-quality audio

Well-crafted podcasts are professionally recorded. So, it's important to make sure your audio quality is top-notch.

Investing in a good microphone, sound mixer, and headphones will go a long way toward producing clear, high-quality recordings for your podcast. You can also opt for a solid audio editing and recording software that will allow you to record top-notch audio without breaking the bank

A unique style

A great podcast is just different. From the podcast intro to the outro, it's important to have a unique style that speaks to your brand and creates top-in-mind awareness.

Make sure to use music and sound effects that match the tone of the podcast and keep everything creative but consistent throughout.

How to Earn More Podcast Listeners

Now that you've got high-quality podcasts, let's move on to promoting them so that more people can find and listen to your podcast.

1) Get Listed on Major Platforms

It's essential to get your podcast listed on all the major platforms like iTunes, Stitcher, and Spotify. The more platforms you use, the more reach you have as you make it easier for more people to find and subscribe to your podcast.

2) Leverage Social Media

Social media is a great way to promote your podcast. Platforms like Twitter and Instagram are often used by many podcast creators to expand their podcast reach.

Create an account that is dedicated to your podcast and use it to post updates, sneak peeks, and short clips of upcoming episodes, share reviews, and answer questions.

You can also create a trailer or a short explainer video about the podcast show and pin it on your social media platforms.

3) Cross-Promote with Fellow Podcasters

Building a great relationship with fellow podcasters will not only help you learn more about the ebb and flow of podcasting, but it can also help you get more visibility and gain more listeners.

You can collaborate on podcasts, share each other's content, and even do joint giveaways to increase your reach. All of these will result in greater exposure for your podcast.

4) Create a Website

Besides your social media platforms, having your own website for the podcast will make it easier for people to find and listen to your episodes.

It's also another place where you can share snippets of upcoming content, highlight guests, and post updates from your podcast.

It gives you a sense of professional branding which will be more likely to attract listeners. When someone types your podcast name in a search engine, your website should show up.

5) Use Paid Advertising

While podcasting is often perceived as an organic marketing channel, it can also be used for paid advertising.

A few popular methods are Google Adwords and Facebook Ads. This will ensure that your content reaches a wider audience, which increases the chances of more people listening to your podcast.

6) Collect Reviews

A good reason for someone to start listening to your podcast is feedback from people that love it. So, collecting reviews from your listeners and using those as social proof when promoting your podcast is important.

Positive reviews on platforms like iTunes will help you climb up the chart. In other words, it will help your podcast get discovered, making people more likely to listen to and share your content with their networks.

That's why it's always best to encourage your listeners to leave feedback and reviews.

7) Repurpose Content

It takes a ton of effort to create a podcast episode. But, the best thing about it is that it's a versatile and shareable form of content. You can repurpose your podcast episodes into blog posts, Twitter threads, and even YouTube videos.

By doing so, you allow your audience to consume your content in the format that they enjoy best. This will give you an opportunity to reach a wider audience and generate more interest in your podcast.

8) Include a Clear Call-to-Action (CTA) In Each Episode

Make sure that your podcast includes a clear call to action in each episode. Encourage listeners to leave reviews and share the podcast with their friends and family. You can also ask people to join your mailing list or follow you on social media for more updates.

Communicating what the listener needs to do makes it easier for them to take action. No matter how much they enjoy and engage with your podcast, they will only be able to give back if they know what you want from them.

Over to You

Running a podcast should continue beyond the episode recording and publishing. Promoting your podcast is just as important as creating content for it. If you want to grow your podcast, you need to find ways to get the word out about it and make sure people listen to your audio content.

With the actionable tips mentioned above, now you know what you need to bring to the table to get more listeners.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: Andre Oentoro

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