While starting a podcast might seem like a simple task, improving its performance is quite a different story. After launching your podcast, you should now consider promoting it. Along with building your audience, you might as well be wondering how to increase the number of your podcast downloads, which can be quite challenging. It is a key metric for any podcast which shows how interested your listeners are and how they interact with a particular episode of the podcast or the show as a whole. More podcast downloads mean a more engaged audience since people typically only subscribe to podcasts they access regularly. This increases a podcast's value to sponsors and advertisers and can increase a host's monetization chances eventually. It's also important to remember that downloads are not the same as listens and plays. Listeners can choose to stream an episode rather than download it; therefore, their involvement would only count toward total listens and not the total number of downloads. So, to get a fuller picture of your performance, it's crucial to track both metrics for your podcast.
This post might be helpful to you if recent downloads of your podcast have been continuously falling. We've picked some strategies that can help increase podcast downloads and improve engagement.
1. Control the Quality of Each Episode
Though this might sound like a basic tip, it's quite essential. Before publishing, create a review process ensuring the perfect quality of your audio; detect unwanted sounds, long pauses, or abrupt transitions. To catch any issues you may have omitted, ask someone else to listen to the entire episode before posting it. Otherwise, if the quality of production fails, even your loyal listeners will leave your podcast.
2. Create a Compelling Title with Search-Ability
Each episode should have a title, and you need to keep it clever. Think of something that will attract the reader, provide them with any information to help them decide to listen and download the episode. Let there be a connection between the title and the content that you are going to present. The title should also help search engines categorize your page, incorporate SEO keywords so that the title helps your website rank higher.
3. Design an Impressive Cover
Having an appealing cover that stands out is essential when your show lines up against thousands of others. The cover of your podcast is the first thing potential new listeners will see when they come across your show. First impressions matter, so it's important to make an impression with a simple, eye-catching design that works on both stamp sizes and the largest desktops.
4. Get Popular Guests
Invite famous guests and set a subtle expectation that they can also help promote the episode. Choosing people that have engaged audiences on social platforms is a great way to achieve success for your episodes. Ask them to promote the episode to their followers. If your guests don't know what to share, provide them with copies, images, audio, and videos to share.
5. Submit to Various Directories
You can increase your downloads by making your show available everywhere possible. Once you've created your podcast inside your media host of choice, you can then submit it to Apple Podcasts, Spotify, Google Podcasts, and other popular spots, where your audience will be able to discover, subscribe to and download it.
6. Create more episodes
Another simple way to boost the number of podcast downloads is to publish more content. More episodes imply that you can get more downloads from the same number of subscribers. Publishing more content also gives another opportunity: with each new episode, you engage your current fans and attract new listeners. New episodes are also more SEO value for your website.
7. Get Good Ratings and Reviews
The more reviews you collect for your show, the more people will believe that listening to your podcast is worth their time. So, asking your audience to rate and review your podcast is a long-term strategy to get more downloads that you shouldn't ignore. Remind listeners in every episode that they can support your show by rating you and leaving a review.
8. Announce New Episodes via Email
Sending an email to the list of your subscribers is a massive opportunity for your podcast downloads to grow. When you email them regularly, you stay on top of their inbox, which can remind them to listen to the upcoming episode. You can also share extra info like links to your social media, your website, as well as your other work, like your blog or another podcast.
9. Tease Your Audience with The Upcoming Episode
Create some buzz around your next episodes by hinting at them in advance, especially if you're confident about the upcoming content or have good reason to believe your fans will like it. For example, if you're going to interview a guest your listeners asked for, you could definitely tease them to ensure your audience downloads it.
10. Share some key moments
Giving your listeners a little taste of key moments of your show is another way to increase your podcast downloads. Share short soundbites consisting of insights, interesting questions, and much more that will ignite their interest. You could also post some profound quotes and short video clips to your social media profiles, as well as email these to your subscribers.
Although podcast downloads aren't the only metric you should care about, they're definitely important since they represent a way to measure the success of your podcast. The tips above will undoubtedly be helpful if you want to increase your podcast downloads, as well as engagements, the number of followers, and market reach.