If your screen time was up to 7 hours last week and you know that you’ve spent a big chunk of it scrolling through Instagram reels, then it’s time to monetize it! Instagram reels can help you build your personal brand or attract new clients for your company, bringing results that traditional marketing methods can never come close to.
So, if you’re considering getting into reel-making this year, here is the ultimate guide on how to start!
How to Make Reels on Instagram: Step-By-Step Guide
At the core of reel-making on Instagram are a few simple steps that you’ll need to follow. You don’t have to be a professional video maker or editor to create an Instagram reel that has the potential to go viral. All you have to do is master these few key steps:
1) Access the Reels Feature
The first step on how to make a reel is going to your Reels section on Instagram. At the bottom of your screen, tap the plus sign (+) to create new content. From there, swipe to the “Reels” option.
2) Record Your Video
To record a reel, tap and hold the circular record button. You can record multiple clips by releasing the button and pressing it again. You don’t have to record your reel directly on Instagram. You can also do it outside of the platform with video recording tools like Podcastle if it’s more of a video podcast or even with a professional camera if you want higher-quality results. When you have your video ready, you can upload it by tapping the gallery icon on the bottom left.
3) Trim and Cut Clips
After recording, you might want to trim and cut your clips for a smoother flow. You can do this directly on Instagram, but for more precise editing, use online video cutting and trimming tools that make it easier to refine your video.
4) Add Music
To make your reel more engaging, add music by tapping the music icon. You can choose from Instagram’s music library. If you’re worried about copyright issues, make sure the music you select is available in Instagram’s library to avoid problems.
5) Insert Captions and Voiceovers
Captions are great for accessibility and can make your reel more engaging. You can add captions using Instagram’s text tool. For quick, automatic transcriptions, try an online text-to-speech tool that automatically transcribes your video so you don’t have to go through it all manually.
6) Enhance with Effects and Filters
Use Instagram’s built-in effects and filters to give your reel a unique look. You can add AR effects, adjust the speed, or use green screen effects to make your video stand out.
7) Publish Your Reel
Once you’ve figured out how to make reels on Instagram and produced your first reel, it’s time to make it go live! Tap “Next” to go to the sharing screen. Here, you can add a caption, and hashtags, and tag other users. Select a cover image that represents your reel well. Adjust settings like sharing to your feed or stories, and then tap “Share” to publish your reel.
Instagram Reels: Learning the Basics
Before we move to the more fun and creative part of making Instagram reels, it’s important to cover the basics. Here is everything you need to know about your Instagram reels’ length, format, aspect ratio, and more:
1) Instagram Reel Length
How long can Instagram reels be? Instagram reels can be up to 90 seconds long. This time limit allows you to create engaging content without overwhelming your viewers. Shorter videos are more likely to hold the audience's attention, so try to keep your content concise and to the point.
2) Instagram Reel Size
Instagram reel aspect ratio is an important factor to consider when creating your reels. The ideal aspect ratio for Instagram reels is 9:16. This vertical format is perfect for mobile viewing and ensures that your video takes up the full screen, providing a more immersive experience for your audience.
3) Instagram Reel Format
When it comes to Instagram reel format, make sure your video is in MP4 format. This is the most commonly accepted video format on Instagram and ensures that your reel will be displayed correctly. Your video resolution should be 1080 x 1920 pixels, which corresponds to the 9:16 aspect ratio mentioned earlier.
How to Make Reels on Instagram with Photos
Creating Instagram reels with photos is very similar to creating Instagram reels with videos. Follow these steps:
- Select Reels: Swipe over to the "Reels" option.
- Choose Photos: Tap on the gallery icon at the bottom-left corner to access your photo library. Select the photos you want to include in your reel. You can choose multiple photos to create a slideshow effect.
- Adjust the Duration: Once you’ve selected your photos, adjust the duration each photo will be displayed. Tap on the "Timer" icon to set the duration for each photo.
- Add Music: Tap on the "Audio" icon to add music to your reel. You can browse Instagram’s extensive music library to find a track that matches the mood of your photos.
- Preview and Post: Once you’re happy with your reel, tap "Preview" to see how it looks. Make any final adjustments, then tap "Next." Add a caption and hashtags, and choose a cover image. Finally, tap "Share" to post your reel.
Here is an aesthetic Instagram reel made just out of photos for your inspiration:
As you can see, the Instagram reels that are made only out of photos are usually mood board reels, and the photos in these videos change pretty quickly to make them engaging for you to watch. Otherwise, if there are not enough pictures and movement in your videos, your viewers will get bored pretty soon. So, although making reels out of just photos is a great and creative idea, ensure you do it right.
How to Make a Highlight Reel on Instagram
Turning your best Instagram stories into a highlight reel is easy and fun. Start by going to your profile and finding the highlights section. Pick the highlight you want to use, and press and hold the circle. A pop-up menu will appear with the option to convert it into a reel. Tap that, and you're ready to start editing!
Add some music, text, and cool effects to make your reel stand out. Once you’re happy with your creation, share your highlight reel with your followers and let them enjoy your best moments all over again.
How to Add Music to Instagram Reel Without Copyright
Adding music to your Instagram reel can really boost its appeal, but you need to be careful about copyright. Using copyrighted music without permission can lead to your content being muted, removed, or even facing legal trouble. To avoid these issues, stick to royalty-free music.
You can find a variety of royalty-free audio tracks and sound effects in Podcastle's library, which can help you enhance your reel without any legal worries. By choosing music that's cleared for use, you ensure your content remains enjoyable and trouble-free.
How to Delete a Reel on Instagram
Say you spotted an editing error, or you're just not happy with what you put out there. To delete a reel on Instagram, go to your profile and find the reel you want to remove. Tap on the reel to open it, then click the three dots in the top-right corner. Select "Delete" from the options, confirm your choice, and the reel will be removed from your profile. Here’s a full guide on how to delete a reel on Instagram.
Instagram Creators to Take Notes From
Need some inspiration for your Instagram reels? We’ve got your back! Here are some of our favorite creators and the reasons why we love them:
Learn from Dr. Lee: Don't Take Yourself Too Seriously
Many industries have specific standards of professionalism. For example, you might not expect a doctor to post silly Instagram reels (as it could seem unprofessional.) However, you'd likely be more accepting of a small coffee shop making meme videos!
Dr. Lee challenges this notion, showing that in today's age, social media can be used creatively – regardless of profession. In fact, the reason Dr. Lee became so famous is because he wasn’t afraid to take down the “serious doctor” mask and show his existing and potential customers that he’s not only good at fixing faces but also giving smiles. Here is one of his reels to get you an idea of why he went viral:
Takeaway: Notice the high view count on Dr. Lee's reel? If you aspire to similar success, don't be afraid to challenge industry norms. You don't need to conform to being overly professional or funny just because others in your field do so. Finding a unique approach can help your content stand out and attract new audiences.
Learn from Emily Ann Willcox: Have Your Own Voice
If you’ve picked up running as a hobby this year and you use social media, then the chances are you’ve come across Emily Ann Willcox's account. The reason Emily is winning with her content is that she found a way to turn marathon training (which some might find uninteresting) into her own version of the “gossip girl,” to the extent that her viewers kept coming back for more tea.
That's an impressive feat, considering that running and training are usually not the most engaging topics to talk about and that the influences in the industry focus on simple “how-to” guides or training tips. Emily instead centers her content on storytelling, creating a TV series-like experience. Her Instagram reels feature a distinctive narration style, recognizable even without visuals. She often concludes videos with a pun using "winning," further strengthening her brand.
Takeaway: Define and use a clear tone of voice that will set your brand and your content apart from the others. Try not to be repetitive and simply copy and paste the existing trends all the time. Instead, focus on figuring out what your own unique signature will be that sets you apart.
Learn from Adrienne Reau: Get Creative
Finally, get creative with your video recording and editing. Adrienne Reau, known as @ageorama on Instagram, is one of the most famous fashion content creators and, hence, one of the best people from whom to learn creativity. Not only is her style instantly recognizable and grabbing attention, but her way of creating content keeps you craving more. She finds simple yet fun ways to enhance her videos and make them visually more engaging, which is the key to keeping your viewers hooked and, hence, telling the Instagram algorithms to keep bringing you new audiences.
Takeaway: Get your hands on video editing and experiment with fun transitions, layering, and more. Always try to make your video visually captivating and switch your editing styles until you find the one that works best for your brand.
How to Make Money on Instagram Reels
Although monetizing your Instagram reels will take time, here are some key steps to follow if you want your Instagram reels to pay off in the long run:
1) Join the Instagram Reels Play Bonus Program
Instagram offers a Reels Play Bonus Program that rewards you for creating popular reels. To get started, make sure your account is eligible and join the program through your Instagram settings. The more views and engagement your Instagram reels get, the more you can earn!
2) Partner with Brands for Sponsored Content
Brands are always looking for influencers to promote their products. Reach out to companies that align with your niche and propose collaborations. Create engaging reels featuring their products, and get paid for your creativity and influence.
3) Use Affiliate Links in Your Reels
Affiliate marketing is a great way to earn money from reels. Share products you love and include affiliate links in your bio. When your followers make a purchase through these links, you earn a commission. It’s a win-win!
4) Sell Your Own Products or Services
Turn your Instagram reels into a sales machine by promoting your own products or services. Whether you’re selling merchandise, digital products, or offering online courses, use reels to showcase what you offer and drive traffic to your shop or website.
5) Leverage Fan Donations and Crowdfunding
Engage your audience by creating reels that resonate with them and encourage donations through platforms like Patreon or Ko-fi. You can also run crowdfunding campaigns for special projects. Your fans can support you financially in exchange for exclusive content or perks.
Final Thoughts
Creating engaging Instagram reels doesn't have to be a complex process. There's no easier way to record and edit Instagram reels than by using a platform like Podcastle, where you can use AI-powered features to upscale video quality, bring your audio to studio-quality level at the click of a button, even without a studio microphone, and easily adjust video ratios, add captions, or subtitles as you wish.
With that said, congratulations! You’ve now unlocked the secrets to mastering Instagram reels. Whether you’re aiming to build a personal brand, attract new clients, or simply have some fun, Instagram reels are a powerful tool in your social media toolkit. Embrace your creativity, follow these steps, and watch your reels shine. Remember, the world of social media is always evolving—stay curious, keep experimenting, and enjoy the ride!
