Still, wondering how to reach your potential customers without spending a bunch of money and effort on it? Well, then you probably have not included podcasting into your marketing strategy yet. The truth is that podcasting is one of the most efficient and affordable methods to reach out to your customers today. If your target audience is the millennials or the Gen Zers, then it is almost a shame you have not used podcasts yet.
In short, podcasting is one of the best marketing tools, and here are the:
4 reasons to include podcasting in your marketing strategy
Easy to Make
One of the main advantages of podcasts is that they are simple to create. With today’s adaptive AI technology, you can write a script and then convert the text to a podcast in a few minutes. The Text-to-Speech tool not only automatically makes a podcast but can work vice-versa too. If you have already recorded your podcast, you can use the text-to-speech feature to convert your speech to text and get a full transcript ready!
The audio recording and editing do not require much effort either. All you need is a microphone and simple editing software to cut your audio. Compared to the video-making process, this is unimaginably easier.
Another reason podcasting should be on your marketing to-do list is that they are engaging your audience. Just think about it. Would you better read a 1000 words article or listen to a 4 minutes podcast? Most of us would choose the second option. Many of the listeners love podcasts because it is way more pleasant and engaging.
It feels like you are listening to one of your friends talking. Indeed, podcasts can be conveyed in a very interactive way, compared to blogs: they feel more like a casual conversation. That is why podcast advertising does not feel that annoying. It seems simply like the speaker is giving personal advice to his listeners.
Podcasts are a perfect tool to grow your audience. They usually are available to a wide range of people. So, they will help your business to become familiar with new audiences. The good news is that the listeners who subscribe to podcasts tend to listen to the fresh episodes very loyally.
So as long as you continue your episodes, your listeners will continue to listen to them. The same cannot be said about youtube videos, where subscribing does not necessarily mean watching the channel videos constantly.
Podcasts are great for B2B marketing
If you are focused on B2B marketing, then here too, podcasting will come in handy. One of the reasons why podcasts are so popular is because they allow the listeners to engage in other tasks while listening to them. For instance, exercising and jogging do not require intellectual work and can be done while listening to a podcast.
It especially refers to the very busy listeners. A CEO who is constantly in the middle of meetings or tasks might not have enough time to skim through a 1000 words article.
However, it will be easier for him to listen to a 5-minute podcast episode while driving home. So, if you follow an effective B2B marketing guide, you'll see that podcasting works pretty efficiently, compared to the other, more traditional methods.
So without further adieu, find a good podcast creation service and take your marketing to the next level!