For many of us, the end of the year is a time for reflection. We look back at the things we've accomplished and the memories we've created, and think about what we can do better in the coming year. Spotify's eagerly anticipated Wrapped feature was released in 2016, and ever since, the platform shared with its users the songs and musicians they listened to most often throughout the year. That's for listeners, but Spotify Wrapped also helps podcasters reflect on their work and the milestones they've reached throughout the past year. So without further ado, let's shed light on how creators can use the feature to their advantage and learn more about their achievements.
Spotify Wrapped Explained
As mentioned, Spotify Wrapped is a feature to show users their most played songs and artists of the year. It's a great way to look back and reflect on your musical taste and see how it's changed over time. Moreover, the feature also allows users to share their results with friends. Spotify has developed a wise marketing strategy with its Wrapped feature. Releasing the lists at the end of the year, they encourage users to keep using their platform to see what they've been listening to throughout the year.
Moreover, the lists are usually wrapped in an attractive and shareable format users can post on social media platforms like Twitter and Instagram. This in turn helps Spotify promote its brand and reach out to millions of new potential users.
Spotify 2021 Wrapped
The last Wrapped feature was released on December 1, 2021. It showed users their top songs and artists of the year and some fun statistics about their listening habits. The annual personalized experience had many hidden gems and fascinating features worth taking a closer look at.
2021: The Movie
This feature pairs the user's top songs with classic movie scenes that best describe their year and feelings while listening to a particular song.
Your Audio Auro
Another amazing feature of 2021 Wrapped is the "Your Audio Aura." It allows users to see what their two top songs would look like if they were turned into a color.
Playing Cards
This one is an interactive way to look back at your top songs and artists. The feature presents the user with a deck of playing cards representing two correct and one false statements. Users can share these cards with their friends to see if they can guess which statement is false.
2021 Wrapped Blend
The new blend feature helps listeners see how their music tastes match those of their friends.
How Podcasters Can Use Spotify Wrapped Podcast
The Wrapped creator experience helps podcasters see which episodes performed the best and where they rank on the global podcast charts. The feature brings together the artists' and podcasters' top songs, the number of streams, and other key insights.
While Spotify also offers a range of marketing tools to help podcasters boost their reach, the Wrapped feature is a great way to start reflecting on your achievements and see where you need to improve.
As a rule, Spotify opens access to its yearly wrap-up in the first week of December. While the 2022 wrap isn't available yet, podcasters can view their previous year's stats. Podcasters who want to use this feature to their advantage should start planning their content strategy a few weeks in advance.
To access stats, log in to your Spotify for Creators account on the web or mobile and click on the "2021 wrapped" card. Spotify will automatically generate a list of your top episodes and stories.
You can use this information to see which topics and formats are the most popular with your audience and produce more content accordingly. Moreover, you can also use the wrapped feature to see how you performed compared to other podcasters in your niche.
Spotify for Podcasters: Making the Most of Your Achievements
Spotify is a powerful platform that can help podcasters boost their reach and grow their audience. The Wrapped feature provides creators with valuable insights to help produce even better content. If you haven't used the wrapped feature yet, now is the time to start! We will provide you with working tips and tricks on using Spotify wrapped podcast statistics to your advantage.
The platform provides podcasters with the following information:
- 1) Countries and markets where the show was successful throughout the year
2) The success route of the most popular episode
3) The total number of listeners throughout the year, and the times of the day when fans were most actively engaged
Content creators can collect this data to use for their next year's strategy. Also, it is worth noting that the Wrapped feature allows podcasters to see their achievements and compare them with other creators' statistics.
Let's quickly go through how podcasters can benefit from the insights accessed via the wrapped feature.
Use Spotify Wrapped Podcast Stats to Your Advantage
Spotify's Wrapped feature is an excellent way for podcasters to get insights into their podcast's performance. With the valuable information provided by the platform, creators can address several issues, including:
- 1) What topics are the most popular with my audience?
2) Which episodes performed the best and why?
3) How does my podcast compare to others in my niche?
4) What can I do to improve my podcast's reach?
By assessing the above questions, podcasters can produce high-quality, engaging content that will resonate with their audience.
Pro Solution: Those who have accessed their wrapped statistics can use the data to improve their show's content and marketing strategy. However, producing content that sticks can often be a challenge. If you're struggling to find tools and resources to help you improve your show, we recommend using Podcastle.
Podcastle is designed to help podcasters grow their audience and improve their show's production quality. With Podcastle, you'll have access to a wide range of resources, including but not limited to:
Magic Dust - an AI-powered feature that adjusts and polishes your audio
Filler Word Detection - identify and remove filler words from your episodes
Video Recording - create top-notch vodcasts to share with a broader audience
