It's official! Video marketing has conquered the market! Studies suggest 500 hours of video content are uploaded to YouTube every minute. With over 2.6 billion users, YouTube has become one of the most popular digital platforms for video content publishing. With so much content being uploaded, business owners tend to wonder how to make their company's videos stand out. This article will discuss what you need to know about corporate video production.
First of all, it's important to understand that not every corporate video is marketing content. Of course, many companies spend hundreds of thousands of dollars to deliver the required message to their target audience. However, video content depends on the company's goals and objectives. For example, if a company wants to increase sales, it will create a corporate video that contributes to this goal. However, the primary objective can also be improving employee relations or increasing brand awareness. In this case, the corporate video will focus on showcasing the company's working environment or highlighting the quality of its products and services.
Three Main Phases of Corporate Video Production
As you might have guessed, there are different types of corporate videos, each with its purpose. However, whatever the type and purpose of the video, there are three key phases video content producers cannot miss or skip if they want to succeed: pre-production, production, and post-production. Let's have a look at each in detail.
Pre-production: Plan to Succeed
This is the first and arguably the most critical stage of corporate video production. In pre-production, you determine the project scope, length, and format, estimate the budget, and make essential preparations. Some producers tend to separate strategic development from pre-production. Nevertheless, these two concepts are closely intertwined. After all, in pre-production creators develop the video content marketing strategy and determine what needs to be accomplished.
The pre-production phase cannot happen without story and script creation. Corporate video production is responsible for presenting a company story, and ensuring the conveyed message is both engaging and entertaining.
Tips for Video Marketing Strategy
Before a company proceeds to shooting, team members responsible for the workflow should identify their primary marketing goals. They need to answer questions like:
- What are the emotional goals of the video (e.g., compassion, pride, or support)?
- What are its customer response goals? What should customers do after watching the corporate video (e.g., buy a product, subscribe to a newsletter, or apply for a roley)?
- Who is the target audience?
Answer these questions to develop an effective strategy and produce a corporate video that will yield the desired results.
Once you come up with a solid and achievable idea, it's time to work on communicating the intended message. Companies producing corporate videos for the first time can start by making short videos. The simplest strategy is to introduce the company and explain its professional scope in a three-minute video.
Production: Time to Shine
Now, it's your time to shine! The first step is to choose the right corporate video production company. Today the market is full of service providers of all levels of skill and expertise. Business owners must be careful when making their final decision, because the company they partner with will have a significant impact on the final product.
When looking for a corporate video production partner, pay attention to the followings:
- The company's experience. Ensure the video production team has worked on similar projects in the past and knows how to use the latest technologies associated with your field.
- The company's portfolio. A good corporate video production team will have a solid portfolio to show off. For instance, Vidico is proud to have worked with companies like Spotify, Uber, and Amazon Web Services. It proudly showcases its best videos on the web.
- The company's customer service. Corporate video productions can be stressful, so you'll need a team to answer all your questions and concerns promptly. Checking out what other customers have to say about the corporate video production company will help you decide whether this company is the right partner and will meet your business expectations.
Post-Production: Final Touches
After the corporate video is shot, it's time to enter the post-production stage. The quality of the final product heavily depends on the corporate video editing team's skills and expertise.
Post-production is a process that includes:
- Assembling all footage shot during production. This includes putting together the video's sequence and determining its flow.
- Adding transitions, special effects, graphics, voice-overs, and music will give the video a polished look
- Video encoding involves converting the video into a format that computers and other devices can read
- Quality assurance is the "last but not least" step of post-production. Once the corporate video is edited and encoded, it's time to check for technical issues.
The success of corporate video production heavily depends on the right mix of creativity and expertise. Work with a corporate video production company to help you take your business to the next level!
Top-Ranked Corporate Video Production Companies
Finding the right video production company is a real challenge, as the industry is saturated. Nevertheless, we've done our best to narrow down your options and present the top-ranked corporate video production companies for your convenience.
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Vidico is a corporate video production company with more than ten years of experience. The team has worked with some of the biggest brands in the world, including Square, Spotify, Uber, Samsung, and others.
The company offers a wide range of services, such as explainer videos, marketing and promotional videos, event coverage, etc. It's an excellent choice for businesses looking for an all-in-one solution.
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ALCHEMYcreative is a corporate video production company involved in telling stories that engage, educate, and inspire. The team has more than 15 years of experience, making it one of the lead providers in the industry. Some of the brands the company has worked with include Nest, eBay, Adobe, PayPal, and others.
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Wyzowl is a corporate video production company specializing in various styles of 2D to 3D graphics. The company films videos for wide range of use cases like event videos, app demo videos, customer onboarding, and so on. The team of professional enthusiasts has worked with such big names as Oxford University Press, Ramada, Mavenlink, etc.
Pro Solution: Record a Corporate Video with a Minimum of Investment
Working with corporate video makers is a luxury, so many business owners look for accessible alternatives. What if we told you there is an option to record a unique video all by yourself! Recording a corporate video may seem daunting, but with the proper preparation, it can turn into a breeze.
The most popular and convenient way is to use AI-powered software like Podcastle. The app offers a wide range of user-friendly tools to help you record and edit visual content without professional skills. Moreover, the software allows its users to record remote video interviews. These can quickly become a vital piece of your company's content strategy.
One of the big benefits of using Podcastle is that it doesn't require professional video production equipment. All you need is a laptop with a webcam and a microphone.
So, there you have it - the ultimate deep dive into corporate video production! Use it to gain insight into modern video marketing strategies and build solid foundations for your business development!