As an employer you are most likely aware that employee training is essential to the success of your business. Are you also aware that using video as a part of your training program can be an extremely effective way to engage and train your employees? Creating an employee training video doesn't have to be complicated or expensive - in fact, with existing technology it's easier than ever to create a high-quality video. Here are seven tips to help you make a compelling employee training video:
1. Keep it Short and Sweet
Include only essential information in your training videos. Keep the material concise, and don't overload the training with too much information. Your employees will appreciate it, and it will streamline your production process.
Ideally, each video should be no more than 10 minutes in length. Try to focus on one specific topic per video, and make sure your overall message is clear. If you stay too long on a particular topic, it may sound like you're rambling, and your employees will tune out.
2. Make it Visual
People learn best when they see and hear what you're teaching them. Use visuals like graphics, screenshots or images to help illustrate the key points. Be sure to use clear, concise language that your employees will understand. Additionally, pay attention to your surroundings and the frame’s composition while speaking to the camera. For the best result, you want to ensure your employees can see you and everything you're doing clearly, including your body language.
In addition, don't just stick to one type of video when creating your employee training videos. Mix things up and use various types of video content to keep your employees engaged. Use different content formats: screencasts, animated videos, live-action videos, interviews, and infographics.
3. Ensure High-Quality Video and Audio
Make sure the quality of your video and audio is impeccable. You want to make an environment that motivates and fosters concentration, complete engagement, and personal investment. To that end you want to pay extra attention to your video and audio quality.
You will need advanced equipment for video, but it doesn't have to be expensive. A decent camera or even a good-quality web camera will do the job. If your training requires holding an interview, you can record it with Podcastle. This way, you will receive separate audio and video tracks for yourself and the interviewee.
For the audio, you don't even have to buy a microphone. Podcastle will help you get clean and high-quality sounding audio with your smartphone's recorder. After you record your audio in the Podcastle app or upload your file, you can edit your audio. Apply Magic Dust to your audio track to soften loud voices, amplify low ones and remove annoying background noises. Podcastle also lets you remove silences with AI if you don’t want to remove silent fragments manually.
4. Engage Your Employees
When creating your employee training video, think about ways to make the material more engaging. Employee training videos don't have to be dry and dull - in fact, they shouldn't be! Use creative visuals, music, and humor to keep your employees engaged throughout the training.
Consider using quizzes, polls, and other interactive features to keep your employees focused on the content. You can also include a call to action at the end of each video, asking employees to submit questions or provide feedback. This will help ensure your employees are engaged and getting the most out of the training.
5. Make it Relevant
Employees are more likely to learn and retain information from training videos that are relevant to their jobs. When creating your videos, keep your audience in mind and tailor the content to their needs. For example, if you're making a customer service training video, focus on topics most relevant to your customer support employees, such as handling complex customer interactions or upselling techniques.
Completing a series of employee training videos doesn't mean you're done. It's essential to keep your videos up to date with the latest information and trends. This will ensure your employees are getting the most accurate and relevant information possible. Additionally, review your videos regularly and update them as needed.
6. Be Professional
Even though you want your employee training videos to be personal, it's crucial to maintain a professional tone throughout the video. Use proper grammar and avoid using slang or jargon. It's acceptable to use some informal language if it adds to the overall engagement, like humor for example, but be careful not to overdo it to the extent that you lose authority and credibility.
In addition, make sure to dress appropriately for the video and choose a location that is well-lit and free of distractions. This will help ensure your employees are taking the video seriously and are able to focus on the content.
7. Add Text To Your Videos
Adding text to your employee training videos is a great way to ensure your employees can follow along and understand the material. Additionally, adding text can help break up the video and make it more visually appealing. You can use titles, transcriptions or captions, or even on-screen text to highlight important information in your videos. When adding text to your videos, use a font that is easy to read and ensure the text is large enough to be seen clearly on all devices.
If you need an audio file transcription, Podcastle can easily do it for you. Just right-click on the audio file and select "transcribe." As a bonus, Podcastle can also convert your text to speech with realistic AI voices, which you can then edit to your liking.
Employee training videos are a great way to ensure your employees get the information they need to succeed in their job. By following these tips, you can create an employee training video that is engaging, relevant, and professional.