“Being creative for me means being playful. I love the chaos it brings, the opportunities it brings.”

From refurbishing his own food truck to building a 115,000-strong TikTok following, Otello Calvert’s journey to becoming an award-winning Chef in Glasgow with his pop-up restaurant Tagliotello has been anything but straight-forward.

Watch his film

“When I started creating content I didn’t want to pander. If I’m doing this I’m going to do it the way I get to be me.”

Moving from uninspiring job to uninspiring job Otello eventually realised his passion had been with him all along, inspired by memories of visits to see family in Italy and his grandmother’s cooking he jumped feet first into the culinary world.

Documenting his journey along the way, Otello’s TikTok channel became a platform for him to be frank about the trials and tribulations of making it on the food scene, as well as promoting his food truck and brand. He was able to build a following of thousands by always being authentic, honest and open.

Otello working on his laptop at a dining table, wearing his chef apron, and planning content for his TikTok channel.

“Having software that's reliable is big for me, because I need to know that I'm going to get the same results every time.”

Otello drizzling olive oil over bread slices in a cozy kitchen, preparing for a cooking video.

But how do you balance cooking up engaging content while also cooking pasta? Being a busy business owner who lacks specialism in content creation was an early obstacle, one that Otello had to persevere to overcome. Ensuring the quality of the content was high and that he was keeping up with industry trends meant upskilling and using tools that took the strain.

Otello has found Podcastle’s easy-to-use video and audio editing features to be a game-changer, letting him create studio-quality content quickly and easily while balancing his other responsibilities. The ability to upscale content with one-click AI features saves time and frees him up to create more experimental cinematic content.

A black-and-white image of Otello cooking in a bright kitchen, stirring ingredients in a pan while filming content with a phone tripod.

Building a business is about more than just putting out a great product, creating content that makes your customers part of the journey is essential to creating a sustainable brand. Otello has evolved both as a Chef and a Content Creator, while always putting quality and authenticity first.

Catch more of Otello’s work on Instagram TikTok

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Lucien

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