Otello
Chef and Content Creator
From refurbishing his own food truck to building a 115,000-strong TikTok following, Otello Calvert’s journey to becoming an award-winning Chef in Glasgow with his pop-up restaurant Tagliotello has been anything but straight-forward.
Watch his film
“When I started creating content I didn’t want to pander. If I’m doing this I’m going to do it the way I get to be me.”
Moving from uninspiring job to uninspiring job Otello eventually realised his passion had been with him all along, inspired by memories of visits to see family in Italy and his grandmother’s cooking he jumped feet first into the culinary world.
Documenting his journey along the way, Otello’s TikTok channel became a platform for him to be frank about the trials and tribulations of making it on the food scene, as well as promoting his food truck and brand. He was able to build a following of thousands by always being authentic, honest and open.
But how do you balance cooking up engaging content while also cooking pasta? Being a busy business owner who lacks specialism in content creation was an early obstacle, one that Otello had to persevere to overcome. Ensuring the quality of the content was high and that he was keeping up with industry trends meant upskilling and using tools that took the strain.
Otello has found Podcastle’s easy-to-use video and audio editing features to be a game-changer, letting him create studio-quality content quickly and easily while balancing his other responsibilities. The ability to upscale content with one-click AI features saves time and frees him up to create more experimental cinematic content.
Building a business is about more than just putting out a great product, creating content that makes your customers part of the journey is essential to creating a sustainable brand. Otello has evolved both as a Chef and a Content Creator, while always putting quality and authenticity first.
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