Kitty

Fashion Stylist and Influencer

"Having a platform matters and using my voice to speak about important things going on in the world is something close to my heart."

Nothing changes faster than fashion. When you’re a style influencer, content creator and fashion consultant like Kitty Cowell, being able to reach your audience quickly and easily is essential. Blending the worlds of journalism, music and fashion, she has worked on campaigns with global brands as well as creating content for her own channels.

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"Video editing has become so important to social media, whereas it used to be all photography."

When she’s not styling celebrities, working on campaigns or keeping her audience up-to-date with the latest in alt sneakers, streetwear or music x fashion drops, Kitty also uses her platform to talk about issues like neurodivergence and mental health. The “My Neurodivergent Diary” podcast features Kitty interviewing other neurodivergent creators about the challenges they face creating content and how it transforms their daily experiences.

For Kitty, the journey of being a content creator hasn’t always been smooth. Whereas social media used to be very photography-centric, video now takes center stage. This brings a whole new dimension to the technical skills and equipment needed to make high-quality content.

“Everybody has a way and an outlet for being creative, even if they don’t know it, they should try and explore it.”

Kitty walking through a clothing shop, capturing style inspirations for her content on fashion trends and alt sneakers.

For example, recording audio and video while attending a brand launch or festival is the perfect opportunity to get exclusive and engaging content. But events are also noisy and a little chaotic. Remote recording interviews is also essential when you collaborate with so many other creators and technical issues can often spoil an insightful and revealing conversation.

While long-form video content is a passion for Kitty and something that’s a game-changer for her YouTube channel, it can be incredibly time-consuming. It typically involves spending long periods of time sitting at a computer, uploading footage and praying that no technical issues mean starting all over again.

For Kitty, Podcastle’s video and audio editing tools have been the ideal solution for speeding up and streamlining these processes. Being able to automatically enhance sound quality makes those on-location and remote interviews sound 100x better. As a dyslexic creator Kitty values accessibility very highly and that’s why the ability to automatically generate subtitles for videos is helping her save time and expand the reach of her content.

Kitty focused on her laptop in a cozy café, creating content for her podcast and fashion platform. Close-up of Kitty editing a video project on her laptop using Podcastle, refining her ‘Kitty 2.0’ podcast visuals.

Kitty has been on a journey of discovery while growing as a creator, enhancing her skills as well as experimenting with different equipment like microphones and cameras and editing software for sound and visuals. The tools she uses are not just functional but also inspire creativity, allowing her to focus on producing high-quality, accessible, and engaging content.

Catch more of Kitty's work: Instagram Website YouTube

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