Fitness is a hugely overcrowded genre online. Thousands of creators have thrown their hats in the ring, offering advice on everything from building muscle to nutrition.
Statistically speaking, it’s impossible that 100% of these creators have the qualifications or real-world experience to speak on health and fitness in any professional capacity. Which is worrying, considering following bad advice has the potential to do crazy damage to your physical and mental wellbeing.
But thankfully, there are many creators online who are qualified to give advice and go about doing so in an authentic and factual manner. One such creator is professional bodybuilder and powerlifter Jeff Nippard.
Who is Jeff Nippard? And why’s he so popular?
@jeffnippardfitness
With over 5M subscribers on YouTube and almost a decade of posting behind him, Nippard, Jeff Nippard has carved out a lovely niche for himself in the fitness content genre. For many, he’s the go-to resource for evidence-based fitness advice.
With a Bachelor of Science degree in biochemistry and over ten years of natural bodybuilding under his belt, the former Mr. Junior Canada certainly inspires trust. Visitors to his YouTube channel can find in-depth explanations of the best ways to build muscle, analysis of other creators’ routines, and videos debunking fitness myths, making him a fantastic resource for both beginners and advanced enthusiasts.
But what is it about Nippard that makes his content so popular?
He’s got a great personality
Never underestimate the value of a great personality, especially in the fitness industry. It’s an unfortunate fact that fitness spaces are often inaccessible to newcomers, not only because there’s a huge learning curve for those starting a fitness journey with zero experience but because bodybuilders can seem a little… Intimidating.
Nippard is a breath of fresh air. His engaging presentation style and manner of speaking create a space where newcomers feel safe and welcomed.
His videos are well-produced
As is expected of fitness content creators these days, Nippard’s videos are very well produced. He uses a mix of formats to increase his YouTube videos’ watchability, including cinematic content captured at the gym, informal clips of Nippard talking to the audience from his desk, and animations that bring the data he shares to life.
He blends his personal journey with scientific evidence
Nippard’s unique ability to blend science-based explanations with his personal experiences has set him apart from other creators.
He places an emphasis on evidence-based fitness, which makes his content both credible and educational, but offsets this with his personal fitness journey, which is highly relatable.
He makes complex ideas accessible
As we touched on before, Nippard’s content is highly accessible — which is an amazing feat, considering he merges academic knowledge with practical experience. He makes a conscious effort to explain the science in a way even beginners will understand, but without speaking down to his audience.
He’s trusted by other fitness creators
Nippard regularly collaborates with other well-known fitness YouTubers and is often seen educating them on the science behind their exercises. This is not only fun for his audience but also shows that other professionals trust him, strengthening his credibility.
What can creators learn from Jeff Nippard?
If you want to build a platform like Nippard’s, here are five tips for you based on his winning content strategy.
1) Build your credibility
Nippard’s popularity is in large part due to how he combines scientific research with practical advice. If you want to be taken seriously in an industry like fitness, you, too, should focus on building your credibility. You can do this by backing up your suggestions with research and always sharing your sources.
2) Don’t show; teach
Looking to master a new gym exercise? Nippard will talk you through exactly how to do it, how it should feel, and why it works. The lesson here isn’t to just tell people what to do but to give them all the information they need to succeed.
3) Practice your presentation style
Every Jeff Nippard video is well-produced, easy to understand, and engaging. Whether you create vlogs or educational content, you should aim for your videos to be as easily absorbed as Nippard’s.
4) Cater to all audiences
There is nothing wrong with creating expert content specifically for expert audiences, but you need to understand that this won’t appeal to the masses. Nippard takes a balanced approach to his deep dives into fitness and nutrition that are educational to both beginners and more experienced viewers.
5) Share your personal experiences
Nippard isn’t all about the science with no sense of fun. He also shares his own experiences, adding a personal touch to his advice. This is essential if you want to connect with your audience on a personal level.
