Between running daily tarot readings and an online business, Vanessa Somuayina sure keeps busy! A leading voice in the world of online tarot, this creator is dedicated to helping her followers live their dreamiest lives.
Somuayina has been hugely influential in the modernization of tarot, which dates all the way back to mid-15th century Europe, breathing new life into the practice in the digital age. Let’s dive into how she grew her childhood fascination with spirituality into an empire.
Demystifying the secretive world of tarot
Vanessa Somuayina is, first and foremost, a spiritual person. As any tarot aficionado will know, this is essential when you’re pouring your soul into your work every day.
With over 500K subscribers on YouTube, 40K Instagram followers, and 50K TikTok fans, it’s clear that Somuayina’s content has resonated with a large (and ever-growing) audience. Visitors to her YouTube channel can find intuitive readings, astrological horoscopes, and in-depth life advice, making her a fantastic resource for those looking for guidance on their self-discovery and spiritual well-being journeys.
But what is it about Somuayina’s content that has made her a trusted figure in the online spiritual community?
Pick-a-card readings
Best known for her pick-a-card readings, Somuayina has done a lot of work to modernize the tarot reading experience. A process typically shrouded in mystery, her interactive videos walk viewers through picking and interpreting their cards, providing a personalized experience.
Like many spiritual practices, learning to read tarots and astrological charts has a massive learning curve. Somuayina’s content helps break down these barriers for new fans, making these practices more accessible to a wider audience.
Relevancy to her audience
With video titles like ‘**detailed AF🔎📜**🔮WHO IS CRUSHING ON YOU RN?’ earning Somuayina hundreds of thousands of views, it’s clear that she knows her audience very well. Somuayina always uses language that resonates with her audience, creating a warm and inclusive environment.
What’s more, she always focuses on topics they’ll care about, like love, career, and personal growth, empowering them to navigate the real challenges they’ll be seeking guidance on.
A deeper audience connection
In Somuayina’s world, where authenticity and connection are everything, surface level isn’t good enough.
Between running intuitive readings and taking the time to interact with her followers, Somuayina has made a conscious effort to form a deeper connection with her audience. This has resulted in a dedicated following and a strong sense of community among her followers.
A consistent brand
Finally, Somuayina has created a consistent brand that permeates through her social media channels and e-commerce brand, Beau Life, which sells beautifully illustrated tarot packs and more. Here are the four tenants of Somuayina’s brand identify:
1) Inclusivity and respect
Somuayina consistently promotes a message of inclusivity and acceptance, both in her content and her actions; her videos are accessible to people from all walks of life, from newbies to experienced practitioners, and she approaches peoples’ spirituality with the respect and care it deserves.
2) Aesthetic appeal
There’s no denying Somuayina has an eye for aesthetics! Her videos, Instagram posts, and tarot sets are all imbued with calming pastel shades and ornate illustrations, creating an ethereal style that provides a soothing experience for viewers.
3) Genuine personality
Viewers may come for Somuayina’s readings, but they stay for her authentic personality. As she said in a recent interview, “Authenticity is invaluable; therefore, you can't go wrong with being yourself.” By speaking openly about her own experience with spirituality, she creates a deeper connection with audiences.
4) Engagement, engagement, engagement
Somuayina is highly in tune with her audience, allowing her to create content that appeals to their needs and interests. She reacts to trending topics and audience requests, with this responsiveness ensuring her content is relevant, personal, and valuable to her followers.
What we can learn from Vanessa Somuayina
If you want to turn a personal passion into a thriving content platform, there’s no better blueprint for connecting with niche audiences in the crowded online space than Vanessa Somuayina. Here’s what we can learn from her content strategy.
1) Authenticity matters
Authenticity and spirituality go hand-in-hand; viewers can immediately see through inauthentic creators. Somuayina’s content resonates with audiences because she’s true to herself, so create content that reflects your real personality and values.
2) Put value first
Everything Somuayina posts provides value to her audience in some way, whether she’s supporting their spiritual growth or entertaining them. As a creator, you should ensure every piece of content delivers value in one way or another.
3) Build a community
Between her live streams and candid posts, Somuayina takes the time to actively engage with her audience. Building a community takes time but is achievable by interacting with your audience at every opportunity.
4) Focus on your niche
Somuayina became a go-to source for in-depth tarot and zodiac readings by staying consistent in her niche. Selecting a niche that aligns with your interests (Somuayina has been interested in spirituality since childhood) is essential to building a lasting brand!
