Vodcasts: Everything You Need to Know

What is a vodcast? It’s a video podcast! Makes sense, right? In case you’re not quite sure what a podcast is, here’s a brief explanation for you. Podcasts are audio clips that serve as a unique source of inspiration and even knowledge for those preferring alternative forms of education. Podcasts are popular due to the flexibility of the format. All you need is a device with a stable internet connection and a pair of headphones (though they are not a necessity). To learn more about podcasts, feel free to check out this article. But what if we tell you that you can also watch your favorite podcasts? That would be incredible, right? This is possible thanks to vodcasting.

What Is a Vodcast?

The term vodcast stands for “Video-On-Demand-Cast”.  In a few words, a vodcast is basically a video podcast. That is to say, vodcasting means adding visual content to your spoken script. Just like podcasting, this is another effective channel to promote your personal or corporate brand.

People creating and uploading vodcasts are referred to as vodcasters.

The simplest way to make a vodcast is by simply filming the podcast recording sessions. The vodcasters can later upload their video content to any social media platform, website or their YouTube channels. More advanced vodcasters can edit their videos by adding animations or visualizing the audio script (e.g. add subtitles). If one of your goals is to have a broad and devoted audience, then the vodcasts you publish should be high-quality and appealing.

Why Choose Vodcasts Over Podcasts?

When thinking of the advantages or disadvantages between the two, people may think that the differences are minor. Both are convenient on-demand media products created as a source of entertainment for people who have little time for leisure.

However, there are more than 2,777,157 podcasts available today, and choosing one becomes even trickier. Podcasters who decide to become vodcasters get a number of benefits and privileges over those who are not brave enough to make the switch. As mentioned earlier, vodasters are free to upload their audio podcasts to any podcast streaming platform. In addition to that, they also get a chance to gain an audience from social media platforms like Instagram, Twitter, YouTube etc. The market tends to prioritize video content, so why take it for granted instead of creating a unique product that your potential audience would love!

Developing video content is one of the most effective tools in building strong connections with your target audience, aka customers. This happens for a reason. Video content unleashes more personal traits of the speakers, thus, making you sound more believable and trustworthy.  It’s a highly engaging form of entertainment, especially for millennials. Film the podcasting process, cut the video into smaller pieces, and have ready-to-go material to promote your show, products or services. In the sphere of marketing, such a phenomenon is known as microcontent. The term implies using various charts, memes and social media posts created on the base of your vodcast to promote yourself and see which format is better for your audience.

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Best Vodcast Examples

NASA X

Find on Apple Podcasts | Find on Player.fm
Explore NASA’s video podcast series if you are interested in the development of new technologies. The series tells truly fascinating stories about NASA scientists and engineers who have devoted their lives to exploring Space and explaining its mystery to us.

The CBT Dive

Find on Apple Podcasts | Find on Spotify
The vodcast explores the lives of real people going through real struggles. Join host Rahim Thawer, a social worker and a well-recognised psychotherapist currently based in Toronto. Rahim helps his guests learn more about the thought record, a cognitive behavioral therapy tool that helps people overcome personal challenges.

The Sir Classic Show

Find on Soundcloud | Find on the App Store
Here’s an option for those interested in celebrity topics, entertainment and news. Find amazing facts about the lives of celebrities, music-related news, etc.

How to Start Vodcasting?

Are the previous vodcasting formats appealing to you? If the answer is “Yes,” and now you’re thinking of starting a vodcasting company for your brand, then we’re here for you. Vodcasting isn’t as difficult as it might seem at first sight. There are plenty of equipment and software kits for producing studio-quality content both for beginners and experts. You’ve probably heard of podcasters’ basic equipment kits. The must-have gear for podcasting includes a laptop, a microphone and a pair of headsets, and good podcasting software will do the rest. You’ll also need a video camera and studio lights to produce video podcasts. Note that each hardware except the laptop is intended for only one speaker, meaning you’ll need cameras, headphones, microphones and lights for each participant.

Closing points

Recording portable videos is a huge step towards becoming one of the leading experts in your sphere. Create content that your audience can easily download to their devices and later access anywhere.

To sum up today’s discussions, we would like to briefly cover several key points concerning vodcasting.

  1. Each vodcast should last for about 20-60 minutes. Use as much time as you need to produce high-quality, informative content and not bore your audience.
  2. When creating microcontent for your social media accounts, keep in mind that the whole episode should be cut into much smaller video clips with engaging and SEO-friendly descriptions.
  3. Don’t rush to switch from podcasting to vodcasting. Experience the new things little by little and take your time to discover your own style in the sphere. If you’ve never appeared in a video clip before, try filming yourself on a smartphone while recording a podcast. Thus, you’ll get acquainted with some nuances that may later help you make the decision - invest in a professional camera or stick to podcasting and evolve in that sphere.
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