If your videos are constantly failing to meet expectations but you can't figure out what's wrong, you're probably making one of the top six video mistakes. The problem is that these mistakes are usually invisible to the untrained eye. You believe you're doing everything right and even going beyond that, but you're blissfully ignoring these mistakes. If this sounds familiar to your current situation, you're in the right place. This article will look at the biggest mistakes content creators make without realizing.
1. Not Being Savvy Enough With Your Equipment
The first mistake you may be making is not being savvy with your equipment. This may not seem like a big deal, but it can actually have a profound effect on the quality of your video. If you're using a moderately priced video camera but not getting well acquainted with what it can do (including in unusual lighting conditions), then you're missing out on a lot of quality content potential.
Look beyond your habit of point-and-shoot. Learn how to use all the features of your equipment thoroughly to get the most out of it. Even if you're using a smartphone camera, are you using the highest resolution and most frames per second?
The same applies to editing software and video converters. If you've paid the price for Adobe's creator package, then why would you not dive deep and discover all its capabilities?
Pro tip: Get to know your tech and equipment as if they're your best friends. This way you'll realize your own full potential and make magic happen. If possible, research other video equipment you may want to upgrade to in the future. This will give you more clarity on where to steer your business in future stages of your creator journey.
2. Not Planning Far Enough Ahead
One of the video mistakes you may be making is not planning far enough ahead. Thinking you'll fix the video "in the post", only to discover how hard and counterproductive that is. The idea that you can fix shooting issues in post-production is generally a myth.
Many aspiring videographers fall into this trap by not shooting the proper footage, and believing their mistakes will be "forgiven" with some tweaks on a few toggles. Unfortunately, fine-tuning in the editing stage will not compensate for the lack of pre-planning. It's much wiser to clarify what you want from the video and how to execute it before you start the shoot.
Creating a video is much like baking a cake. If you don't follow a recipe, then your cake will likely be a disaster. The same applies to video content. If you don't have a clear idea of what ingredients (footage, B-roll, sound bites, graphics, etc.) you need and in which quantities, your video will turn into an incoherent mess. So take the time to plan each video you create, from start to finish.
Pro tip: Pre-planning doesn't have to be a tedious process. You can use video storyboards to map out each scene and what kind of footage you need. This will help you know exactly what to shoot when you're on set, so you don't waste time fumbling around.
3. Neglecting Composition When Shooting
One of the video creation mistakes you might be making is neglecting composition when shooting your content. This refers to the way you frame each shot. If you're not taking the time to think about composition, your video will likely look amateurish. Good photographers know how to use a camera, but great photographers know how to compose their shots.
The composition of a shot dictates what the viewer will see and where their focus will be. Take the time to plan each shot before you start filming: position your subject, set up the background, set the focus on the sweet spot, and experiment with lights and shadows. By doing so, you ensure each shot is composed in a way that drives home your video's message or purpose.
Pro tip: Explore the rules of good composition and experiment until they become instinctive and develop into something more synonymous with your style. For example, the rule of thirds is a great composition guideline to follow. Imagine your video frame is divided into nine equal sections by two horizontal and two vertical lines. Position your subject along one of those lines or at their intersection. This will create a more visually appealing and balanced video frame.
4. Forgetting to Polish The Audio
One of the video creation mistakes that you maybe making is neglecting to polish the audio. As any video creator will tell you, audio is as important as video. In fact, many believe it's even more important because poor audio can completely ruin a video, no matter how good the visuals are.
There are a few things you need to do to ensure your video's audio is up to par. First, make sure to reduce any background noise that might be present. This can be done using filters or by simply recording in a quiet room. Second, speak clearly into the microphone so that your voice is audible and easy to understand. Third, pay attention to sound levels when recording, and again when editing. You don't want the audio to be too loud or too soft, as this will make it difficult for viewers to understand. Finally, add some music or sound effects to give your video more personality.
Pro tip: You can perfect the audio for your videos with Podcastle, an easy-to-use AI-powered software. To make your audio sound the sweetest, all you need to do is upload the file or record it in the app, and apply features with just a few clicks.
To remove the noise in the background of your voice, simply use the Magic Dust feature. It automatically eliminates all the distracting clutter in your audio while polishing your voice for the best sound. Even if you're meters away from the mic, depending on the format of your content your voice will come through clear and crisp.
You can also remove all the silent parts in an audio track with the help of Silence Remover. The tool automatically detects and cuts all the silent parts of the track to ensure smoothness in your content flow. Additionally, the filler word detector points out all the "uhs" and "ums" that can potentially ruin the effect of your speech, allowing you to remove the phrases you want to do without, each with a single click.
Additionally, you can adjust the levels of your audio with the auto-leveling tool, which will do all the dirty work for you when you apply it. The best part of AI is that it won't allow itself to over-apply any effects, something a human just might do.
Finally, Podcastle also comes with an extensive library of copyright-free background music and effects, which you can apply to your project with a single drag-and-drop. You can also upload your own effects and music to the project.
5. Not Following a Script
When creating video content, it's important to have a general script or outline to follow. This will ensure your video is cohesive and flows well from beginning to end. Without a script, it's easy to get sidetracked and lose focus on what you're trying to say. Not only that, a video without a clear structure is likely to be confusing and off-putting for viewers.
Pro tip: If this is something you feel applies to your case, read our article on how to write a video script, which looks at the importance of scripts for videos and walks you through 8 easy steps to writing a winning video script.
6. Limiting Your Creativity
This one is a double-edged sword. The conundrum is that you should not get too creative with your video content and veer off into the realm of the absurd, while not limiting your mind or creativity so much that you become predictable. The key is to find a space between the two extremes where you're pushing the envelope just enough to keep things fresh but not so much that you're alienating your target audience.
One way to do this is to experiment with new video formats and styles. For example, if you typically create tutorial videos, try mixing things up by creating a vlog instead. Or if you usually post short videos, try creating a longer video for a change. By thinking outside the box, you'll keep your video content interesting and engaging.
Pro tip: If you're not sure how to get started, check out our article on the top 10 creative YouTube video content ideas, where you will find lots of ideas on how to get started if you're new to the game, or add some flare to your feed with refreshing content.
There you have it, these were the 6 biggest video mistakes to avoid when creating video content and how to improve on those areas. If you succeed in avoiding these pitfalls, you'll be well on your way to creating high-quality video content that will engage and delight your audience.
If you're wondering how you can make your remote video interviews better, you need to try out Podcastle. The software has a video rendering feature that allows you to receive your group recording in a single organized video file, improving the visual impact of your discussion with a shiny grid layout.
You can also access and polish all the audio files of the video separately from the visual footage, making individual edits to each on the project board, with all the tools mentioned earlier and many more tools and features.