Podcasts are spreading all over the world like a storm. Podcasts are an accessible, engaging, informative, and enjoyable way to stay updated on all spheres of life. Despite the dominance of audio content, podcasts get more powerful when combined with a video. Almost all popular podcasts have started to produce their episodes in a video format. Video podcasting allows gaining a larger audience who prefers this type of content. Listening to an audio podcast is compelling, but many prefer to see the hosts and the guests, the expression on their faces and their eyes, hand gestures, and the whole physical energy they put during the episode that makes feel the listener as a part of the conversation and secures their undivided attention. Video podcasting also provides an excellent opportunity to enhance your marketing scope. But this requires a lot of profound hard work and post-production processes. So, today we will discover the pros and cons of video podcasting.
When comparing audio vs. video podcasting, it's essential to consider various factors, including your podcast's platform and intent. Video podcasts and audio podcasts each offer their own advantages and disadvantages.
The Pros of Video Podcasting
Video Podcasting Captures More Attention
When you listen to an audio podcast, your mind wanders, and you are likely to miss half of the conversation. But watching a video grabs our attention more than just listening. Using video podcasting, you will have the possibility to express precisely what you want. Humans are extremely visual creatures, and often they need to see the speaker's facial expressions, gestures, and body posture. The proof of this is the high reach of video content in social media feeds. People are more likely to stop and watch a real than listen to audio.
Video is the leader on social media.
Most social media platforms are not designed for audio. On apps like Facebook and Instagram, the videos are usually muted by default. Podcast episodes with static images lose 90-95% of their listeners on YouTube in the first 90 seconds. So, video I the king for grabbing attention on social media. According to statistics Gen-Z and Millennials spend their free time watching a video on social media apps. So, video podcasts could help you reach the newer generation of podcast listeners.
Your face will build trust.
Putting your face to your voice will help people be more familiar with you. And the more your audience knows you, the more they'll trust you. Gaining the audience's trust isn't that easy. It demands consistency, integrity, and a commitment to publishing only great content. But you can engage your audience through video podcasting better.
It will be straightforward for your audience to find your video podcast by searching on YouTube for a preferred topic description.
The Cons of Video Podcasting
1. Video podcasting requires more environment and equipment set up than audio podcasting. Lighting, background, composition, personal grooming, framing, and even the dress code can all make or break your show. You will need a high-def camera, external microphone, a tripod, etc. This means it will cost more than recording an audio podcast.
2. Video files are much bigger than sound files, and the hosting services will cost higher when your audience starts growing. Every new watcher will not only download your latest episode but will probably go back and download previous episodes as well.
3. Making a video podcast is a time-consuming procedure, especially when you are a beginner in technical aspects. Yet, if you are passionate about podcasting, you can hire a video editor to do the editing and other tasks. But that won't be beneficial in case of the long run. If you have decided to produce a video podcast, it's essential to learn video podcasting and video editing to save costs on a long-term basis.
Launching a video podcast may seem to be very challenging but do it anyway. Services such as LiveStream and LibSyn have created many ways to easily put videos on the web. At the same time, it advances in hi-speed Internet, larger hard drives, faster processors, and even cell phone video. All these will help your viewers to find easily and enjoy your video podcast. If you have something interesting that you are passionate about sharing on video and are willing to work to make it happen, just start it and create your video podcast on the web.