If only you could wave a magic wand and instantly transform your existing content into a dazzling array of social media posts, each perfectly tailored to its platform. Well, you might not have a magic wand, but you do have the power of content repurposing!
When you strategically adapt your blog posts, videos, and other content across various social networks, you can cast a wider net, engage diverse audiences, and skyrocket your online presence – all without burning the midnight oil.
In this post, we'll unveil how you can squeeze every drop of value from your content and how that can help you.
Why Repurpose Content?
Repurposing content is an essential strategy for maximizing the value of your digital presence. You transform existing content into different formats, which gives you more chances to reach a broader audience without the need to create new material from scratch. This approach not only saves time and resources but also ensures that your message is seen by more people.
According to a survey by ReferralRock, a booming 94% of marketers actively repurpose their content, with the remaining 6% stating that they plan to incorporate it into their strategies in the future.
So basically, not a single respondent indicated that they are against repurposing content. This overwhelming consensus over the importance of repurposing content highlights shows that it really is one of the most popular modern marketing strategies.
The benefits of repurposing content are further backed up by SEMrush’s State of Content Marketing Report 2023, which found that 42% of marketers attribute the success of their marketing campaigns to updating and repurposing existing content:
According to the respondents, this practice not only maximizes resources but also enhances SEO builds brand awareness, and boosts engagement.
How to Repurpose Content
Here are different ways you can repurpose your existing content into something fresh and exciting.
Doing podcasts? How to repurpose podcast content
Repurposing podcast content is a great way to extend the life of your show and reach new audiences. Your podcasts can easily turn into blog posts, social media posts, emails, and reels.
Here’s how to easily repurpose your podcast content with Podcastle’s audio-to-text converter that gives you automatic AI-powered transcriptions in three simple steps:
- Record or upload your podcast: Start by recording a new podcast episode or uploading an existing one to Podcastle’s platform. The process is quick and user-friendly.
- Convert it to text: Use Podcastle’s AI-powered converter to automatically transcribe your podcast into text. The conversion is accurate and efficient, capturing all the details of your audio.
- Download the text file and repurpose: Once the transcription is complete, download the text file. You can then repurpose this text into various content formats to reach a wider audience.
Great, you now have your own transcript! But what to do with them? Here are a couple of content format suggestions to consider:
1) Blog Posts
Using the transcript of your podcast, you can create informative blog posts. Break down the main points and insights discussed in your podcast into well-structured articles. This allows you to reach readers who prefer written content and can significantly boost your website’s SEO.
2) Social Media Posts
Repurposing your podcast into social media posts can help you engage with your audience on platforms like TikTok, Twitter, and Instagram. Pull out key quotes, interesting facts, or highlights from your podcast and turn them into bite-sized posts. This keeps your social media content fresh and engaging, attracting more followers and interactions.
3) Email Newsletters
Another great way to repurpose your podcast content is through email newsletters. Use the transcript to create a summary or highlight the main takeaways from your podcast. This not only keeps your email subscribers informed and engaged but also drives traffic back to your podcast and other content.
Avid writer? How to repurpose blog content for social media
Now what if you have the written content and want to repurpose it into something else? We got you covered here too! You can repurpose your blog content for social media easily with the same tool, which also works vice versa, as a text-to-speech converter. By turning your blog posts into audio, you can create engaging voiceovers to use in your short reels or videos for social media.
Start by identifying key sections of your blog that would make compelling highlights. Then, use the text-to-speech converter to transform these sections into audio.
It works in three simple steps:
- Paste the blog post into the text editor: Copy and paste the chosen blog sections into the text editor on Podcastle.
- Convert text to speech: Select one of the AI voice skins and click generate to convert the text into speech.
- Export and add to your content: Export the audio file and integrate it into your videos to create engaging social media posts.
By following these steps, you can easily turn your written content into dynamic audio for social media, reaching a broader audience with minimal effort.
Video whiz? How to repurpose video content
Repurposing your video content isn’t just about getting more mileage out of your creations—it’s about unleashing their full potential. Imagine turning your lengthy tutorials or engaging interviews into bite-sized clips that grab attention on social media. That's the magic of repurposing!
Here’s how you can make your videos work harder for you:
1) Repurpose into short social media clips
Cut your longer videos into short, snappy clips perfect for platforms like Instagram, TikTok, or Twitter. Think of them as your content's greatest hits—captivating snippets that leave viewers wanting more. With these bite-sized clips, you can reel in a whole new audience and drive traffic back to your main video or website.
2) Create engaging video teasers
Give your audience a sneak peek of what’s to come by crafting teaser trailers from your video content. Teasers are like movie trailers for your brand. They build anticipation and excitement, compelling viewers to hit that play button. By repurposing your videos into teasers, you can build buzz and boost views and engagement.
3) Generate informative infographics
Transform the best bits of your video into eye-catching infographics that pack a punch. Infographics are like visual shortcuts—they convey information quickly and memorably. With a well-crafted infographic, you can capture the attention of visual learners and make your content more shareable than ever.
Benefits of Repurposing Content
Not convinced yet on why to repurpose content for your brand? Here are some benefits of repurposed content you need to know about!
1) Get more organic traffic
When you reuse content across platforms and formats, you create more chances for search engines to find and show your content. Updating and repurposing content tells search engines that your website is active and relevant, which can improve your ranking. So as you're optimizing repurposed content with the right keywords and information, you can make it easier for people to discover your website through online searches.
2) Increase brand awareness
Repurposing content helps you spread your brand message to more people. You're sharing your message differently, you can reach a larger audience and leave a stronger impression. Regularly repurposing content also shows that your brand knows what it's doing and is a leader in its field. Whether through blog posts, videos, podcasts, or social media, repurposing content helps you get noticed and connect with your audience on different platforms.
3) Save time on what truly matters
Instead of always making new content, you can reuse what you already have and adapt it for different needs. This makes your content creation process smoother and lets you get the most out of what you've already created. By repurposing content, especially with powerful AI tools, you can make sure your efforts pay off in the long run. Plus, it frees up time for your team to focus on other important tasks.
4) More angles, less resources
Talking about saving resources, repurposing is also pretty cheap! Instead of investing significant resources in creating new content from scratch, you can leverage existing material and adapt it for different purposes. This approach helps you maximize the value of your content and make sure that you get more out of your initial investment.
5) More social media engagement
Repurposing content lets you connect with your audience better. By presenting your message in different ways and on various platforms, you can meet your audience where they are and give them content they like. This not only gets them more interested but also helps you build stronger relationships.
Repurpose Content with Podcastle
Repurposing video content isn’t just about recycling—it’s about remixing and reinventing. And with tools like Podcastle, you can:
– Effortlessly extract audio from your videos
– Turn text into speech using AI voices
– Generate AI episode summaries of your podcasts
That’s all we had for now! Whether you take these suggestions or come up with new strategies, just make sure you give your content the second life it deserves before it gets lost in the vast social media ocean!
