Video content is taking the Internet by storm. It is one of the most popular content formats on social media as it can help marketers achieve various professional goals. Videos serve great to market your product, educate your audience, increase brand engagement, and more. If a company isn't using videos in its marketing strategy yet, they're missing out! Knowing how to create video content is a valuable skill for any digital publisher!
Video Content Statistics 2022
By 2023 the number of digital video views is expected to reach 3.48 billion, making it a reliable promotional tool. Research by Statista claims that over 15% of Millennials watched 10-20 hours of video per week. This is an excellent opportunity for businesses to take advantage of this popular content format. It shows how videos have become an inseparable part of people's lives.
Back in 2020, over 82% of UK teens and adults watched YouTube videos to consume digital content.
But what is the secret behind this success? How to create video content that engages and converts into quality leads? Let's dig deeper to find the answer!
Create Video Content for Various Purposes
Businesses and prominent brands use videos to achieve specific marketing goals. It all depends on the type of content produced. For instance, the growing number of videos has narrow educational purposes today. The so-called how-to videos and tutorials have become popular among digital users worldwide.
The other widespread category is promotional content. For example, brands like Nike or Adidas don't just create videos to show how their products look. These videos have a particular purpose - they aim to increase brand awareness, show the feeling, emotions and even the state of mind people wearing those products have.
Visually appealing social media content entertains the audience and drives user engagement. Such videos can become a solid foundation for lead generation across social media channels. For instance, take a look at this short video from Apple.
It's not just a regular commercial. The video shows how the new iPhone 13 can be used in real-life situations. The video is creative and emotional, so it doesn't feel like an ordinary advertisement trying to sell you something. And that's how effective and influential videos should be!
How to Create Video Content
Before rushing to buy expensive equipment or hiring a professional video production company, think about how you can create quality videos without breaking the bank. These days, anyone with a smartphone can produce high-quality videos. The most important thing is to have a clear vision of what you want to achieve with your content and what story you want to tell.
Here are some tips on how to get started:
- Pick a purpose for your video. What do you want to achieve with it? What are the main emotions and messages you want to deliver?
- Identify your target audience. Who are you making this video for? What kind of language will resonate with them?
- Choose a catchy title and thumbnail. Remember, people scroll through social media very quickly, so you need to make sure your video stands out from the rest!
- Plan what will happen in each scene. A script or storyboard for the video will help you stay on track and avoid awkward pauses.
- Don't forget about the music! The right soundtrack can make your video move and convince people that your products are the best.
Once all preproduction work is done, it's time to start filming! Remember to keep your videos short and straight to the point- no one wants to watch a 20-minute commercial. Keep it under two minutes if possible.
However, if you decide to record a vodcast, feel free to adjust the duration to fit the format! Vodcasts are newbies in video content creation but they have managed to conquer the market with a real boom!
If you want to create quality video content, particularly vodcast, but don't have enough resources to invest in advanced equipment and editing software,, consider using Podcastle to record the videos! It's new-era podcast recording software that helps to record crisp digital content with no hassle!
What's next? Start creating videos and see how your business will grow with the help of this powerful digital marketing tool!
Why Should I Use Podcastle?
Although Podcastle is a podcast and vodcast recording software has many life-saving features. It's a social media marketer's little buddy ready to create digital content for platforms like Facebook, YouTube, Instagram, Twitter, etc.
Podcastle is a one-stop solution for businesses and digital publishers who want to make the most of their video content strategy. It offers an all-inclusive set of tools to produce high-quality and creative videos without prior experience in video production.
Users enjoy Podcastle's Magic dust feature that can polish and make every recording sound like it was recorded and edited by a professional video production company! Trust us, you need this tool if you want to have clear audio tracks for your videos!
Podcastle also offers an AI-powered transcription feature that can automatically generate captions for the videos. This is an incredible time-saver as you don't need to manually waste hours transcribing your vodcasts.If you are still unsure how Podcaslte can help you with video content strategy, feel free to contact us and one of our experts will be happy to clarify everything.