The podcast industry has seen explosive growth in recent years, and experts are predicting that the trend will continue for many more. Podcasts have become a popular way to stay informed on topics of interest, learn new skills, and even just relax with some entertainment. As such, it's no surprise that podcasting is becoming an increasingly important part of our lives.
With this in mind, what can we expect from the podcast industry over the next few years? In this article, we'll be doing some podcasting industry analysis and taking a look at some of the top predictions for what lies ahead for podcasts in 2023 - from technological advances to changing consumer preferences.
So what's next in podcasting? Get ready to find out!
Podcast Industry Predictions for 2023
Here is our list of podcasting trends that we believe will be reigning in 2023! Make sure you skim through all of them and keep them in mind if you want to enter the podcast industry this year.
1) Video podcasting will go viral
Video podcasts have been around for a few years but have only recently seen major success.
What is a video podcast? It's a podcast that incorporates video elements into the content – whether it be slides, videos or interviews.
Today, with the increased availability of high-speed internet and smartphone capabilities, video podcasts are becoming increasingly popular. And that's for a reason: video podcasts have the potential to boost engagement and grow audience size by providing an immersive experience for viewers.
In 2023, they’re expected to go completely viral with more people creating and consuming them than ever before.
2) Only 100% holistic content will win
The days of gaining success through mediocre or “just okay” content are gone.
In 2023, podcasting will no longer be about churning out content just to fill a void or occupy time.
Instead, it’ll be about creating the most valuable and engaging podcast content possible.
That means, the storytellers will have to put their 100% effort into the show. Doing the podcast just for paid advertisements and press releases will not be acceptable by the podcast listeners. So try to find a topic that you're truly passionate about and can spend hours researching it and talking about it.
Here are a couple of topic ideas to consider as a podcast host:
- Exploring the world of virtual reality
- Examining the power of influencer marketing
- Revealing the secrets of cryptocurrency trading
3) More platforms will become available
The podcast space is already saturated with a wide range of podcasting platforms, but in 2023 many more companies are expected to jump into the podcast distribution market. This means that there'll be even more choices for podcasters and listeners alike.
We can also expect to see some innovation in the space with new tools, features, and services that make it easier to create and consume content.
4) Podcasts will be monetized more clearly
As podcasting continues to grow in popularity, so too will the ways in which podcasts can be monetized. In 2023, we'll see an even clearer definition of what podcast monetization methods are available, and how they can be used to generate revenue.
This may include sponsorships, affiliate links, product placements, ad spots, premium subscriptions, and more. We'll also likely see some new and innovative ways of generating income from podcasts such as branded merchandise or pay-per-view events.
5) Podcasts will be considered mainstream
With more people creating and consuming podcasts than ever before, it won't be long until podcasts are considered a mainstream form of entertainment. This trend is already showing signs of gaining momentum, and by 2023 podcasts will be considered as “normal” as TV shows.
It's also predicted that podcasts will become more accessible with apps like Spotify, Google Play Music and Apple expanding their podcast libraries. With the increased access to premium quality content, people from all walks of life will be able to find something that fits their interests – whether it's news, music, or comedy.
6) Podcasts will become a powerful marketing tool
Podcasts are an incredibly effective way to reach potential customers. They offer brands the opportunity to connect with audiences in a unique and intimate way which wouldn’t be possible with other mediums.
In 2023, expect to see more brands getting into the podcast industry by using podcasts as a marketing tool to reach new audiences and establish relationships with existing ones. Podcasts will also be used to test the waters for potential product launches, creating a “buzz” around launch dates and helping to generate excitement.
7) Advertising & sponsorships will be more specialized
In 2023, podcast advertising and sponsorships are expected to become even more specific. Brands will look for podcasts that align with their values and target the same audience as their products.
This means podcasters will have to hone in on one niche or topic rather than trying to cover too many. As a result, more podcasters will become specialists in their field and develop a loyal following of listeners.
Finally, podcast statistics show that we can expect to see more podcast networks being founded as a way to bring together the most talented podcasters (and potential sponsors) under one umbrella. This will help brands find the perfect podcast for their needs. Overall, the future of podcasting is looking brighter than ever. With the right strategies and tactics, anyone can create a successful podcast in 2023.
8) Podcasts will become more interactive
By 2023, we can expect to see the podcast industry being filled with more interactive shows. Even more listeners will have the ability to interact with the show via social media, video conferencing, or other platforms. This will allow podcasters to establish a deeper connection with their audience and create a more engaging experience.
We can also expect to see new podcast technology formats like voice recognition and artificial intelligence being used to offer listeners personalized content tailored to their interests.
Overall, the podcasting space is set to become even more vibrant in 2023 with new technologies and opportunities for podcasters, brands, and listeners alike. With the right strategies and tactics, anyone can create a successful podcast in this changing landscape.
The Next-Generation Podcasting Software for Future Podcasters
So what will podcast production look like in 2023? Well, here's what we say: this year, you no longer will need podcast equipment and a fancy studio to start podcasting. All you need is Podcastle, an AI-powered podcast creation platform that helps you record, edit and enhance your podcasts all from one place. The best part is that you can get started absolutely for free! Give it a shot now.
What are the top 5 most popular podcasting genres?
The five most popular podcast genres are business, health and wellness, true crime, comedy, and news. In recent months the “true crime” genre has seen an uptick in popularity due to popular shows like Serial and S-Town. Other popular genres include arts & culture, sports, society & culture, education, and science & medicine.
What is the future of podcasting?
The future of podcasting looks bright! By 2023, podcasts will be considered as “normal” as TV shows and they will become more accessible with apps like Spotify, Google Play Music and Apple expanding their podcast libraries.
Are podcasts still popular in 2022?
Yes, podcasts are still popular in 2022 and they’re continuing to grow in popularity. Podcasts are being used as an effective marketing tool by brands looking to reach potential customers, as well as testing the waters for potential product launches.
Additionally, new technologies like voice recognition and artificial intelligence will be used in podcasts in order to offer listeners personalized content tailored to their interests. Overall, podcasting is a powerful medium and its popularity looks set to continue in 2023 and beyond.