The Skillful Art of Being Creative! What Do Content Creators Do?

Do you enjoy reading or watching well-crafted content? If so, then you have a content creator to thank! Professional content creators are responsible for most of the great content we see online and in other mediums. They are essential to creating a positive user experience and helping businesses achieve their marketing goals. But really, what do content creators do for a living, and how can you become one?

It's not difficult to understand what content creators do. However, if you're interested in becoming one, this is the article for you! We'll explore different kinds of content creators, what they do on a day-to-day basis, what skills they need, and how to get started in this field.

Without further ado, welcome to the skillful art of being creative!

Defining the Term "Content"

Before we get into what content creators do, let's define what "content" is. In the business world, content refers to information on a website, blog, social media platform, marketing collateral, or other online space. This content is published as articles, videos, podcasts, images, infographics, and other visual and auditory formats.

If we look at content outside the digital world, we can also include physical forms such as books, magazines, newspapers, films, artwork, and music. This content wouldn't exist if there were no content creators diligently working behind the scenes!

In simple terms, there is no set answer to what content creators do because it all depends on the type of content they create. Nevertheless, we can break down the different types of content creators and what they do over a typical workday.

What Do Content Creators Do Depending on Form of Content?

To become a highly professional content creator, a person first needs to find their niche based on what they're good at, what they enjoy doing, and what clients or businesses need. Here are some of the most shared content creator types:


The term copy refers to the text on either digital or printed marketing materials. A copywriter is a content creator who specializes in writing advertising material for websites, brochures, and email marketing campaigns. Copywriters are responsible for creating persuasive, concise and on-brand texts that are straight to the point with their offer.

If you want to be a specialist who is always in high demand, you need to be able to capture the voice of a brand and communicate its message to the target audience in an engaging way.

Daily Tasks:

  1. Researching and brainstorming topics
  2. Writing copy for assigned projects, including but not limited to web pages, brochures, and email campaigns
  3. Editing and proofreading copy for errors and clarity
  4. Working with designers and other team members to ensure the text complements the design

Content Writers

The term content writing is often confused with copywriting. However, there is a distinction between the two. Content writers are responsible for writing, developing, editing and publishing content on various digital platforms. This can include website content, blog posts, social media posts, and eBooks.

Content writers need to have excellent writing skills, produce high-quality and well-researched content, and be comfortable working with different digital tools.

Daily Tasks:

  1. Writing, editing, and publishing content for assigned projects
  2. Working with editors and other team members to ensure that the content meets all guidelines.
  3. Conducting thorough research and gathering data from reliable sources
  4. Submitting relevant guest posts to various websites to drive traffic back to the client's website

Copywriters vs Content Writers

The main distinction between copywriting and content writing lies in the intent. Copywriters are responsible for creating persuasive texts that aim to sell a product or service. One of the most eye-catching copywriting skills is being efficient with words. A good copywriter can deliver a message using as few words as possible.

Meanwhile, content writers are not directly selling or advertising stuff. They are focused on providing valuable and informative content. Breaking down complex topics and communicating them efficiently and comprehensively is a key content writing skill. As a result, content writers promote businesses indirectly by building trust and credibility.

Content Strategists

A content strategist is a content creator responsible for planning, developing and managing content across all channels. A content strategist needs to deeply understand the target audience, the brand, and the company's business goals. Based on this knowledge they create detailed and action-driven content strategies.

Daily Tasks:

  1. Conducting extensive research on the target audience, the brand, and the competition in the market
  2. Mastering the art of client management to ensure all needs and expectations are met
  3. Creating working content strategies based on research
  4. Developing editorial calendars and content production schedules


Podcasters have a special place on our list of content creators! Podcasts are digital audio files available on the Internet for downloading to a computer or portable media player. Podcasting is a relatively new form of content creation that has become increasingly popular in recent years. In fact, there are more than 2.8 million podcasts and 137 million episodes worldwide.

What do podcasters do as content creators? Podcasters are content creators who produce and host digital audio files (podcasts). To be successful as a podcaster you need to be passionate about the topic you're discussing and have excellent communication skills. However, loving your job is not enough to become a prominent podcaster. You need to be aware of the latest industry trends and have a professional podcast recording and editing toolkit at your disposal.

Daily Tasks:

  1. Writing scripts for upcoming episodes
  2. Recording, editing, and publishing podcast episodes
  3. Conducting interviews with guests (if applicable)
  4. Monitoring and responding to listener feedback
  5. Marketing podcast episodes through various channels

As you can see, content creation involves a very wide range of activities! And what content creators do depends on what form of content they're creating. Whether it's writing, editing, or strategizing, all content creators have one goal: to create high-quality and engaging content that will resonate with their audience.

The Advantages of Becoming a Content Creator

Let's begin with the first and most obvious benefit - salaries! Glassdoor data suggests the average content writer salary in the United States is around $74,000 annually. That's quite respectable for what many consider a "dream job," right? And that's not even considering freelance content creators who earn a significantly higher hourly rate.

Another great career perk of being a content creator is the ability to work from anywhere in the world. All you need is a laptop and an Internet connection! This flexibility is a huge advantage, especially for those who value their freedom and independence.

Content creators spend their days doing what they love - writing, recording, filming and creating content! And what's not to love about that? The content creator's career is perfect if you're passionate about helping others fulfill their business aspirations or enjoy communicating with people.

If you're thinking of becoming a content creator, we hope this article has given you some insight into what content creators do and the advantages of this career. So what are you waiting for? Start creating now!

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