Sometimes the simplest practices produce the best results. For content creation, clarity of mind plays a crucial role in the quest for productivity. A clear content strategy workflow will nurture your productivity like a superfood would nourish your fitness efforts. In turn, it will ultimately reflect on your published content and yield impressive results you can be proud of. It's time to learn seven steps to a successful content strategy workflow to help you achieve these goals.
What is Content Strategy Workflow?
Before we get to the nitty gritty, however, let's clarify what content strategy workflow exactly is.
Great results are built on great ideas that come into realization. The topic, the research, the content, the publishing, SEO, and other marketing efforts are only as good as a dusty book on the shelf if there's no set structure around how to make them viable in the field.
Whether you're working on a personal project that requires content creation or part of a team focused on producing quality content for a desired return, content strategy workflow establishes defined responsibilities you or your team will carry during the process, shaping the steps to follow along the route. In the end, your content is only as strong as the clarity and understanding you, and your team members amass around its creation.
Here are a few reasons you should have a content strategy workflow:
-- Content strategy workflow saves time by helping you plan and organize your content efficiently
-- It helps improve the quality of your content by ensuring all steps in the process are followed
-- It helps improve communication and collaboration between team members involved in the content creation process
-- And lastly, it helps measure and track the performance of your content to ensure it achieves the desired results.
Here are our seven steps to a winning content strategy workflow:
1. Define Goals and Objectives
What does success look like? Is your content designed to generate leads and sales? Without a clear understanding of what you want to achieve, it will be challenging to measure success. Your content strategy workflow should help you achieve these goals.
Questions you need to ask yourself at this stage include:
-- What are your content goals?
-- Who is your target audience?
-- What type of content will resonate with your target audience?
-- What are the best channels for distributing your content?
-- How often will you need to produce new content?
Answering these questions will give you a better understanding of what content you need to create and how to go about doing it.
If you’re working with a team, everyone must be on the same page regarding content goals. Establishing clear roles and responsibilities for each team member will help ensure your content strategy is executed smoothly.
Goal setting might seem like a no-brainer. However, it's often overlooked or not given enough attention. Content strategy workflow begins and ends with your content goals, so spending some time from the outset to define what success looks like for your business is essential.
Perhaps if you're working on your personal podcast, what would be the ideal result within a given time frame? An example would be having a set amount of returning listeners in a set period. An excellent tip to remember is always to set your goals high and strive for them. If you're initially aiming to have 1,000 listeners on each podcast episode in 3 months, multiply it by ten and seek 10,000 listeners. The result? You will exceed your expectations, even if you haven't achieved the absolute ideal.
2. Run an Audit
It's important to audit all your existing content before creating new material. An audit will help you take inventory of your content, where it lives, and how well it's performing. This information will be valuable in helping you formulate your content strategy.
Some questions you need to ask in your content audit include:
-- What content do you have?
-- Where is it located?
-- Is it dated or evergreen?
-- Who created it?
-- When was it last updated?
-- How is it performing? (Analytics)
Once you understand the content you have and how well it's performing, you can start to shape your content strategy.
If you find some of your content is outdated or no longer relevant, consider updating it or removing it altogether.
3. Do Your Content Research and Ideation
The content research and ideation stage is about developing content ideas that will eventually be published. This is usually done by conducting keyword research to see what topics are being searched for online and then brainstorming content ideas that would be relevant to those keywords.
If you're working on a personal project, this step may involve simply sitting down and brainstorming content ideas that would deliver value to your audience. However, suppose you're working on a content marketing project for a client or company. In that case, it's essential to involve them in this process to ensure the content you're creating is relevant to their business and audience.
4. Shape the Outline
Once you have a list of content ideas, start shaping them into an outline. This will help you organize your thoughts and see how all the content pieces fit together.
If you're working on a long-form content piece like an eBook or guide, you'll want to create a detailed outline that includes all the topics you plan to cover. However, if you're just creating a blog post or article, a simple bullet point list of ideas will suffice.
For any type of content you're creating, it's essential to think about the overall structure and flow of the piece. How will one piece of content lead to the next? Answering these questions will help you create a more cohesive and well-organized piece of content.
As you start shaping your content ideas into outlines, don't be afraid to change or adjust your ideas. The content creation process is often fluid, and your content may end up looking different from what you initially planned. And that's fine.
5. Create and Optimize The Content
If you're a content creator, this is probably the part you've been waiting for. If you're not a content creator, now is the time to start working with one. This could be a freelance writer, graphic designer, or even an agency specializing in content creation.
No matter who is creating the content, it's essential to ensure that it's well-written, accurate, and optimized for both search engines and your target audience.
Stay focused on the following throughout the content creation process:
- -- Write for your audience first and foremost. Don't worry about keyword stuffing or trying to game the system. Just write naturally and focus on creating exciting and relevant content for your audience.
- -- Ensure all your content is well-written and free of grammar or spelling errors. Poorly written content will reflect poorly on your brand.
- -- Pay attention to detail. Small things like misspelling a product name or missing a call-to-action, can significantly affect your content's effectiveness.
- -- Optimize your content for both search engines and humans. This means using relevant keywords throughout your content and structuring it in a way that is easy to read and digest.
Pro tip: Create your content with easy-to-use tools. If you're into making podcasts, you can ease your workflow with Podcastle. The AI-powered software allows you to create studio-quality podcasts with minimal gear and little to no editing skills. With its neatly designed built-in tools for intuitive use, you can record and edit audio and make it sound flawless.
Not only does Podcastle enhance the audio quality and flow with the Magic Dust tool, but you can also remove all the silent segments, as well as detect and remove filler words (you know, the uhhs and uhms) with just one click.
Additionally, you can step up your podcast content with remote video interviews. Record your video podcasts with guests in Podcastle, and receive all audio files separately for more precise editing.
Podcastle also lets you create professional audiobooks in a few clicks with an all-in-one audio recording and editing platform. Aside from recording your audio, you can also convert text to speech with multiple realistic voices.
6. Publish and Promote
Once your content is created, it's time to publish and start promoting it. This process will vary depending on the type of content you're making.
For example, if you're creating a blog post, you'll need to choose a platform to host it (such as WordPress or Medium) and then promote it through social media and other channels. If you're creating an eBook, you'll need to design and maintain a landing page and lead capture form to collect email addresses from interested readers.
Consistency is the most important thing to remember in the publishing and promotion stage. Don't just create content and then forget about it. Make sure you have a plan for promoting your content on an ongoing basis.
Most importantly, measure the results of your content marketing efforts. Keep track of website traffic, generated leads, and sales made. This will help you determine what's working and what's not, and adjust your content strategy accordingly.
7. Measure Results and Adjust Your Strategy
The final step in the content strategy workflow is to measure the results of your efforts and make adjustments to your content and strategy as needed. This is an ongoing process that should be revisited regularly.
Generally, you would want to measure the analytics that matters to the type of content you're creating. For example, if you're creating blog content, you will want to measure website traffic and social media engagement. If you're creating an eBook, you will focus on leads generated and sales made.
Based on the results of your analysis, you can then make adjustments to your content strategy. Perhaps you need to create more content around a particular topic, or promote your content more aggressively. Don't hesitate to change your strategy as needed. Try new things and experiment until you find what works best for your content.
And there you have it! These are the seven steps in the content strategy workflow. Of course, this is just a general overview. Your specific content strategy will vary depending on your content, goals, audience, and industry. Following these seven steps will help you create a successful content strategy workflow that will generate results.Make sure to try out Podcastle and add its functionality to your usual content strategy workflow. With its features and tools designed to make your video and audio content creation working process a breathe, you will definitely be satisfied with the improvements and results you make.