Social Media

What was the last thing you bought? A new kitchen appliance? A book? A DIY lash lift kit? And what motivated you to buy this item? Did it meet a basic need? Did you see someone raving about it on social media? Was it recommended to you by a friend?

Pop quiz: who do consumers trust the most? A: Brands B: Celebrity influencers C: Micro-influencers If you said ‘C,’ you’d be right. In fact, 69% of consumers trust influencers, friends, and family over information coming directly from a brand, and only 11% of consumers prefer celebrity influencers. This is

Where do you get your news? Do you sit down to watch the evening news? Or do you have a favorite news app? Do you listen to podcasts about politics? Or do you get all your news from bite-sized online videos? While many US adults still get their news from

If you’ve heard of YouTube, you’ve heard of MrBeast. With 256m subscribers, MrBeast has been the top-followed individual on YouTube since he ended PewDiePie’s reign in 2022. And, somehow, he just keeps getting bigger! Actually, the story behind MrBeast’s dizzying levels of fame is far from

Creating content on a public forum opens you up to criticism. Whether or not you feel this is fair, it’s a reality all content creators have to face, since having a following means people will have opinions about everything you do, say, and even how you look. It's not

If a tree falls in a forest and no one’s around to hear it, does it make a sound? The same logic applies to social media: if no one’s around to watch your TikTok, did you even post? Building a brand on TikTok doesn’t happen overnight. Nor

Do you have a blog post that didn't get the traction you hoped for? Or maybe you have a great podcast episode that didn't quite hit its mark. Fear not! There is still hope for your content. Learning how to repurpose content is an excellent technique to raise your brand's