How to Repurpose Content for Greater Social Media Awareness

Do you have a blog post that didn't get the traction you hoped for? Or maybe you have a great podcast episode that didn't quite hit its mark. Fear not! There is still hope for your content. Learning how to repurpose content is an excellent technique to raise your brand's social media awareness and reputation. Thus, today we will discuss some working strategies, including turning a podcast into a social media post and getting extra traffic.

Content Repurposing 101

What Is It & How to Implement A Strategy

In simple terms, content repurposing means taking one piece of content and turning it into another. Suppose you have a blog post that didn't get as much traffic as you wanted. But, there is still valuable information in that publication. You can take that blog post and turn it into:

  1. A video clip with voice-over
  2. An infographic including some key points
  3. Catchy social media posts
  4. Podcast episodes
  5. An email marketing campaign

The content you create is not a one-and-done type of deal. Each piece of it should have several different lives. This way, you can get the most out of your content while saving time and effort. The options are endless. The best part is that you don't have to start from scratch. You already have the foundation that makes it easy to turn your content into something new with just a teaspoon of creativity.

Now that we know what content repurposing is and how it can benefit your brand, let's look at how you can turn a podcast into social media posts.

Content Repurposing Benefits

First and foremost, what are the main advantages of knowing how to repurpose content? In fact, the list can go on.

  1. Content repurposing assists with SEO. Having high-quality content evolving around a single target keyword grows your chances of being ranked by search engines. This is especially beneficial if you are planning to implement link-building strategies.
  2. It helps you grow your audience. Reaching new audiences is essential for creating a community of like-minded people.
  3. It increases your social media presence. Having a solid social media presence raises customer awareness and builds a reliable brand reputation.

How to Turn Podcasts Into Social Media Posts

Podcasts are becoming more and more popular. In fact, according to Statista, about 75.9 million Americans have listened to podcasts in 2020. The numbers have been constantly growing throughout the recent years. With such popularity, it makes sense to turn your podcasts into social media posts, eBooks, and newsletters for email marketing campaigns.

Start with transcribing your podcast episodes. This will give you the raw text that you can later edit and turn into a blog post or an eBook. Take key points and turn them into tweets or Instagram posts with eye-catching visuals. Don't forget to add links back to your original podcast episode or website so people can easily find you and listen to your content. And, if you're using someone else's quote or statistics, make sure to give them credit.

Your Go-To Toolbox for Content Repurposing

In the following part of today's research, we've gathered a brief list of essentials you may need to learn how to repurpose content for social media.

Podcastle.ai - for turning your audio to text
Canva - for creating visuals
Adobe Creative Cloud - for editing videos and audio files
Hootsuite - for scheduling social media posts

Let's not beat around the bush and get straight to each tool's benefits.

Podcastle.ai is an AI-based software that offers a complete toolset for recording studio-quality podcasts with little expertise in audio production. Moreover, Podcastle has a built-in audio transcription tool that can turn any audio files, including voice recordings and MP3 files, into text within seconds. Thus, if you need to know how to repurpose blog content for social media, make sure to add this tool to your must-haves.

Also, allocate some time to learning how to promote your podcast through various social mediums, such as Twitter, Instagram, LinkedIn, and many more. Check Podcastle's free Podcast Promotion Guide to get started today!

Now, when it comes to visuals, Canva is a user-friendly graphic design tool perfect for creating visuals for your blog posts, social media posts, and email marketing campaigns. Today, Canva is one of the most popular tools for small businesses and individuals who want to create professional quality visuals without prior graphic design experience.

Adobe Creative Cloud is a comprehensive set of video and audio editing tools essential for  graphic design, web development, and photography. Adobe Creative Suite includes industry-leading applications such as Photoshop, Lightroom, Illustrator, Premiere Pro, After Effects, and Audition.

Hootsuite is a social media management platform that enables users to schedule and publish posts, monitor social media analytics, and engage with their target audience.

Content repurposing is a strategy that every business should implement to save time and get the most out of their content. With the help of the right tools, you can quickly turn a podcast into social media posts, eBooks, and newsletters.

As you can see, content repurposing is a great way to get the most out of your content. It's also an excellent strategy for raising your brand's social media awareness and reputation. So, don't be afraid to experiment with different content and formats. You never know what might work best for you until you try it out! Have you had any success with content repurposing?

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