Podcast Metrics

So you've started a podcast. Congratulations! But how do you know if anyone is listening? It's not like there's a meter running or anything. Fear not, dear podcaster - there are several ways to get an idea of your audience size. Sometimes it can be hard to track the progress

Podcasting consumption shows no signs of slowing down. According to the Edison Research Infinite Dial 2023 annual report, over 64% of Americans have listened to a podcast at least once. That's a lot of potential listeners! Moreover, from this group, approximately 42% have listened to a podcast last month. Now

The word "podcast" might have raised an eyebrow or two in the not-so-distant past. It was a curious term, a fusion of "iPod" and "broadcast," suggesting a world of on-demand audio that many were yet to discover. But fast forward to today, and the podcasting world has exploded, captivating millions

Tracking your podcast success can be complex. The podcast is a decentralized medium, and unlike music/video streaming, the point of consumption happens across different devices and platforms, which means it is being downloaded onto a device through which your listeners actually listen to your podcast. Here come podcast performance