Content Creation

When was the last time you sat down and watched a 3-hour-long feature film without pausing it? Okay, besides Dune. Now, think about the last time you watched a 15-second video. The chances are it was way more recent than the 3-hour-long feature. That’s because snackable content fits perfectly

Pop quiz: who do consumers trust the most? A: Brands B: Celebrity influencers C: Micro-influencers If you said ‘C,’ you’d be right. In fact, 69% of consumers trust influencers, friends, and family over information coming directly from a brand, and only 11% of consumers prefer celebrity influencers. This is

Let's be real, the topic of AI has been on (almost) everyone's minds. And everyone's got an opinion, too. You may have heard the occasional "AI is going to steal our jobs", or "it's the end of creativity as we know it". But let's pump the brakes for a second.

Where do you get your news? Do you sit down to watch the evening news? Or do you have a favorite news app? Do you listen to podcasts about politics? Or do you get all your news from bite-sized online videos? While many US adults still get their news from

If you’ve heard of YouTube, you’ve heard of MrBeast. With 256m subscribers, MrBeast has been the top-followed individual on YouTube since he ended PewDiePie’s reign in 2022. And, somehow, he just keeps getting bigger! Actually, the story behind MrBeast’s dizzying levels of fame is far from

Creating content on a public forum opens you up to criticism. Whether or not you feel this is fair, it’s a reality all content creators have to face, since having a following means people will have opinions about everything you do, say, and even how you look. It's not

So, you want to start a podcast. We’re glad to hear it! We love podcasts at Podcastle, obviously. But podcasting has one big problem: its creator abandonment rate. We talk a lot about success stories — the Alex Coopers and Steven Bartletts of the world — but there are two sides

Ready to dive into the world of yoga from the comfort of your own space? In this blog post, we're exploring some of the best yoga YouTube channels that make yoga easy and fun. Whether you're a pro or just starting, these channels are perfect for embarking on a journey

If a tree falls in a forest and no one’s around to hear it, does it make a sound? The same logic applies to social media: if no one’s around to watch your TikTok, did you even post? Building a brand on TikTok doesn’t happen overnight. Nor