Video content is king! Video marketing statistics today are more encouraging than ever. In fact, over 92% of marketers claim videos are an integral part of their marketing strategy. And for good reason - visual content attracts a lot of traffic and can help you nurture leads into customers. According to several studies, real estate listings with video content receive up to 403% more inquiries than those without. So why not invest a little more effort in this important channel? Here are your 10+ unique real estate video content ideas to get you started. Grab the checklist, and let's get started!
Video Marketing Headway
Before we proceed to real estate video content ideas, let's quickly go over the basics of video marketing. Visual content has long been a powerful marketing tool, but its potential has increased exponentially with the technological advances we've seen in recent years.
As early as 2019, over 55% of shoppers worldwide already believed product videos were helpful when making online purchase decisions. This number has likely only increased in the past years, with the pandemic setting off an ecommerce boom.
It's not just real estate where video content is taking over. Video consumption has increased across almost every platform and genre, with social media platforms like YouTube, Instagram and Facebook leading the way.
This surge in popularity has led to a corresponding increase in video production quality and quantity. And that's where real estate video content ideas come in - to help you stand out in the sea of real estate professionals trying to get noticed.
Real Estate Video Content Ideas to Start Using Today!
Save this article for future reference, as it contains trendy and 100% effective real estate video content ideas you can start using today to increase traffic, build relationships, and nurture leads into customers.
Let's get started!
Record Videos for First-Time Home Buyers
While creating your ideal buyer persona, you are likely to have discovered that first-time home buyers make up a significant portion of your target market. Use this to your advantage by creating real estate video content that appeals specifically to this group.
For example, you could create a series of videos walking potential buyers through the home-buying process step-by-step. Let people see you as a thought leader and build trust with your audience from the beginning of the collaboration.
Start a Vodcast
If you're unfamiliar with the term, a vodcast is simply a podcast that includes video content. While real estate vodcasts are still relatively rare, that means there's more opportunity for you to be a pioneer in this untapped real estate marketing strategy.
Not sure how to get started? Explore Podcastle's unique features, including:
- Remote Interview Recorder - record high-quality interviews with industry leader. This is an effective strategy for real estate vloggers who want to introduce their audience to new perspectives and high-quality content. Here's your guide to recording an interview at two locations simultaneously.
- Magic Dust - enhance the quality of your recordings and sound like a real professional. This tool can automatically isolate speech and adjust it to sound as crisp and clean as possible.
- Transcriptions - download your real estate vodcast transcriptions for free. This way you can make your vodcasts accessible to a broader audience, including those who prefer to read rather than watch or listen to content.
Create an Educational Series
Educational content is especially beneficial for professionals looking for real estate video content ideas to help them establish themselves as top experts in their field.
The best part is that it's easy to tailor such content to any topic you want. For example, you could do a series on real estate investing for beginners or a "real estate marketing 101" course. The key is to ensure the videos are engaging, informative, and easy to follow.
Here are a few sample questions to use real-estate-related educational content:
- What is an escrow account?
- When is the best time to buy or sell a property?
- What are the standard real estate transaction costs?
- How can I negotiate with a real estate agent?
The list is long!
Share Customer Testimonials in Video Format
People love seeing real-life examples of how a product or service has helped others. This is why customer testimonials are so powerful. When it comes to real estate video content ideas, customer testimonials are a must-try.
You can incorporate customer testimonials into your video content strategy in several ways. For example, doing a quick interview with a satisfied customer or creating a montage of different customers sharing their positive experiences.
Whichever approach you choose, make sure the video is genuine, authentic, and relatable.
Showcase Neighborhood or Community Spotlight Videos
Another great way to increase traffic to the corporate website is to create videos showcasing the neighborhoods or communities you work in. Not only will this help potential buyers get a better sense of the area, it will also position you as an expert on all things real estate in that location.
When creating community spotlight videos, be sure to focus on the key selling points of the locale. For example, if you're spotlighting a neighborhood close to public transportation, mention that in the video. You could even do a quick tour of the local subway or bus station.
The same goes for community amenities like parks, restaurants, kindergartens, and shopping centers. If it's a selling point for the area, include it in your video!
Organize Virtual Tours
Open houses are a popular way to show potential buyers around a property, but they're not always feasible. That's where virtual tours come in! Virtual tours are a great way to give potential buyers a real-time look at a property without having to be there in person. With so many people working from home, virtual 360° tours have become even more popular.
There are several ways you can go about creating a virtual tour. You could use a 360° camera to film the property or create a video walkthrough using Google Street View.
Pro tip: Check this step-by-step guide to film a pro-quality 360° video and stand out among your competitors!
Give Home Seller Tips
Giving home sellers tips is a great way to help people plan and prepare for a stressful event – selling their home. Packing the stuff into boxes and moving to a new location is not easy, and people often seek advice to make the process smoother.
Film a series of videos on different aspects of selling a home, such as how to prepare the property for showings, or what repairs need to be made before putting it on the market.
A Day in a Broker's Life
What's better than being open and transparent about the work you do? Showing potential clients what it's like to work with a broker is a perfect chance to build trust and give them a real sense of what it's like to work with you.
From showing what a typical day looks like to giving viewers a behind-the-scenes look at how you operate, this type of video content is a great way to build relationships with potential clients.
If you're worried about revealing too much, don't be! Edit the videos to focus on the parts of your day you're comfortable sharing with the world.
"Just Sold" Videos
A "just sold" video is precisely what it sounds like – a quick video showcasing a property that was just sold. This type of content is great for several reasons;
- It shows you're an active broker who's constantly selling properties
- It helps potential buyers get an idea of the types of properties a broker is selling
- It also helps build trust with potential clients by showing them you're able to sell properties successfully
To create a "just sold" video, organize a quick tour of the property and record a few words from the seller. Testimonials showcase your work in the best light possible and add an extra layer of trustworthiness, so don't forget to include one!
Featured Luxury Properties
Most real estate agents have a few luxury properties in their portfolio, but not all specialize in high-end homes. If you have luxury listings, however, it's important to showcase them in a way that highlights their best features. After all, luxury buyers are used to seeing top-of-the-line properties, so you'll need to ensure your videos are up to par.
For instance, investing in professional drone filming equipment will help you capture stunning aerial shots that luxury buyers love. And, if you have the budget, hiring an experienced real estate videographer can turn your blog into a content powerhouse!
Organize AMA Sessions
One of the best ways to build trust with potential clients is by being open and transparent about your work. Few things can help do that like organizing AMA (Ask Me Anything) sessions with your clients and social media followers.
You can use these sessions to answer questions your audience has about the real estate industry, such as "how does the home-buying process work?" or "what are the different types of mortgages?".Now that you have a real estate video content idea checklist, it's time to get out there and start creating! These ideas are just the tip of the iceberg. Don't be afraid to get creative and experiment with different approaches until you find what works best for you and your business. And, most importantly, have fun! Real estate doesn't have to be all work and no play. After all, you're in the business of helping people find their dream homes!