Working smarter than harder is the correct way to go. After the Pandemic, everyone tried to spend their time more helpful, and if you are a podcaster, you should know about podcast automation. With the help of different processes and tools, you will be able to automate all the manual tasks and workflow that manage your podcasts and concentrate on the things that will enlarge your audience and help you produce a qualified podcast.
The reasons why you should know about podcast automation are:
-- It would help if you stopped involving every single aspect of your podcast.
-- It will help you use the tools you are already operating in a more productive way.
-- Interlink different tools to communicate with each other
-- Save your precious time and use it in audience enhancement, podcast marketing, lead generation, etc.
Here are some valuable tips that will clarify the sense of podcast automation.
1. Split up your workflow.
First, you should investigate your entire podcast workflow to understand your podcast automation process. Generally, your podcast workflow can be divided into five steps:
- Pre-Production – Planning your episodes or seasons, searching for guests, etc.
- Production – recording the product, everything concerning the production process.
- Post-Production – this step is for editing your audio content
- Publishing – here, you upload your ready-to-go podcast to a preferred media host or schedule the publishing time.
- Promotion – This is the marketing process of your podcast, sharing with a larger audience, attacking sponsors, more listeners, and partners.
2. You should know podcast automation famed tools.
Each step has its appropriate podcast automation tool in the wide variety of current platforms and tools, which can be handy for your workflow. Though some are not automation tools but platforms that provide automation capabilities, they will make your everyday work easy.
-- Pre-Production –
Project Management- Asana, Trello, ClickUp, Nifty
Scheduling (Calendly, Book Like a Boss, AcuityScheduling),
Communication Tools (Slack, Twist, Standuply)
Audience & Guest Engagement (Dubb,Bonjoro)
Other Options (Miro, Process Street)
-- Production – Zoom, Zencastr
-- Publishing – Podbean, Captivate, Fusebox, Libsyn
-- Promotion: Headliner, Repurpose.io, SocialBee, MeetEdgar
-- Third-party Automation & Integration Tools: Integromat, Integrated, Zapier, Automate.io
The third-party tools have their library of accessible apps, and you can pick up the tools you are using.
3. Podcast automation types
There are two types of podcast automation:
- Direct (Native) Automation – this type of automation is executed within the tool you are using. Typical Native automation tools are Alitu, Trello add-on Butler, ClickUp’s, and ClickBot.
- Indirect Automation – this type of automation is done not through a particular automation tool but through third-party platforms like Automate.io, Integromat, Zapier, and Integrated.
- It is recommended to start with native automation, as it is easier to use, identify your issue; as in the case of third-party automation, you may use two or even more tools. Yet, there may be cases when you need a specific platform you are using integrated with other platforms.
4. Systemization before automation.
Before starting podcast automation, we suggest you get acquainted with SOPs – Standard Operating Procedures. SOPs are a procedure that highlights all the steps needed to organize a particular task following your team, industry, or company standards. Monday is a suitable tool for creating SOPs and can be very handy for podcasters. Systemizing will help you remove the predictions and act as a professional podcaster. Mapping everything beforehand and organizing with SOPs will also help the other team members be on the same wavelength as you. Also, you will be able to determine which tasks should be done with the help of podcast automation tools and which ones need to be done manually.
You can do it in several ways. In case if you are looking for something simple and have a list of highlighted points, you can use Pages, Google Docs or Microsoft Docs. If you prefer forms like checklists, project management tools like Trello, ClickUp, Asana, or Nifty will be very useful. Process Street and Miro may be worth looking through if you want to go deep into template libraries.
5. How to automate your scheduling?
If you want to have the correct scheduling of your podcast, you should get acquainted with such tools as Zapier, AcuityScheduling, Calendly, Book Like a Boss. Sometimes it happens that the default features of the editing platform can’t perform what you need, and these third-party platforms will come to help you. With the help of Zapier after the interview, a task card will be added to your dashboard, which will include all the questions and answers submitted by the guest. It is helpful for connecting different tools.
6. How to create audiograms for your podcast promotion
Even if you have the most exciting podcast, without proper promotion, you will not succeed, as the focus of each podcaster is to collect a large audience. Here is worth mentioning a flexible podcast automation tool, Headliner. It allows you to create videos of promotion of your podcast and provide the ability to share it on Facebook, Instagram, YouTube, Twitter, Linkedin, and elsewhere you want. To create engaging, dynamic audiograms that are audio-based animations, you will get more engagement on social media than just an image. It is straightforward, just like to drop a link to your RSS feed and choose a preferred portion of your audio that you want in an audiogram.
Now you have an overall view of podcast automation tools and processes that you and your team can improve your workflow. Start by dividing your podcasting workflow, collecting all tasks that contain your podcasting puzzle, the tools you need, and you will be on your correct way.
Remember that your creativity has no limits when it is about podcasting, so try to make fun of it.