Remember all the buzz Clubhouse created when it appeared in 2020? It brought about unique and authentic content, especially when Elon Musk announced his first Clubhouse room on Twitter, and people realized they had a chance to speak to anyone available on the platform directly. Back then, invite-only access was a significant factor contributing to Clubhouse’s exclusivity. And while now we can download the app in seconds both as iOS and Android users, Clubhouse’s exclusive concept of a live voice chat leaves podcasters thinking about it.
Why should podcasters consider Clubhouse?
As audio industry players, podcasters should not miss the opportunity to make an appearance on one of the leading social platforms in their niche. So, even though Hubspot’s research revealed more people prefer podcasts over Clubhouse rooms, not finding a professional podcaster on Clubhouse is just as weird as not finding a fashion influencer on Instagram. Therefore, if you are currently thinking about live podcasting, you are on the right track!
How can podcasters utilize Clubhouse?
Option #1. Make a podcast with Clubhouse’s in-app recording
By hosting a Clubhouse room talk and recording it for further usage as a podcast, you kill two birds with one stone. Those accustomed to living podcasting will join you on the platform, while your existing fanbase will be able to stream it later.
You can either record it with the Clubhouse’s in-app recording feature or an external recording tool. We recommend you to use the second option, as Clubhouse’s recording quality usually is not good and can’t be used for further distribution as a podcast.
Record Clubhouse talk with Podcastle
You can turn on Podcastle’s recording feature while your Clubhouse talk is live. Once it’s over, you can use the platform’s Magic Dust to remove the background noises. What’s more, you can fine-tune the recording with Podcastle’s free audio editor. However, here is a keynote: though technically you can record Clubhouse conversation anytime, you are allowed to do it only with the written consent of all the participants in the room. In this regard, it will be good to include the warning about the room recording in the event description in advance.
Option #2. Run Clubhouse live rooms to enlarge your listeners’ base
In case you don’t want to go through an additional hassle and touch confidentiality issues of Clubhouse recordings, you can host non-recorded interactive podcasts on Clubhouse in parallel to your regular podcasting shows. In this case, you will use Clubhouse as a social platform to support your online presence and invite more people to your podcast channels.
For example, once in a week or two, you can schedule a Clubhouse room.
Thanks to Clubhouse’s algorithm, your event will be able to quickly collect users with the same interests as your event topic. Further, as your listenership base increases, you can promote your podcast to your Clubhouse audience. The idea behind this technique is that the more people like your opinion on a specific topic, the higher is the probability they will also want to listen to your podcasts.
Option #3. Use Clubhouse to know your podcast listeners better
The above-described process can also work oppositely. Besides using Clubhouse to connect to new listeners, you can also communicate with your current podcast listeners and get to know them better. Particularly, you can schedule Clubhouse rooms to discuss the episodes that have already come out. In this way, you will have more direct communication with your audience, as they usually don’t have the opportunity to share direct feedback with you in an on-demand podcast. It’s also a good chance to organize Q&A sessions with your listeners and give them an opportunity to clarify the details you might have missed out on in your show. This will also serve you as a source to improve your future podcasts. A phone-like conversation with your fans in Clubhouse will significantly foster customer loyalty.
How to do a live podcast?
Live podcasting is times more difficult than recording a podcast and then editing all its bugs. Therefore, before you decide to start a Clubhouse podcast, consider the following tips for live podcasting.
Learn your topic inside and out
Listeners in your Clubhouse room can ask you anything during your live streaming. Therefore, you should be prepared as much as possible not to sound unprofessional when your followers ask you questions.
Practice in advance
You will have a live conversation with your listeners, with no chance to re-record or correct something. Therefore, practice your speech in advance so that your podcast sounds smooth and professional. Before the live podcasting starts, make sure all the technology works well: Internet connection, microphone, headphones, and any other tools you would need.
There is no absolute winner in the Clubhouse vs. Podcasting battle, as some will always prefer live content over in-demand and vice versa. However, you should not overlook the importance of using Clubhouse in your podcasting career. In a short-sighted view, you might think Clubhouse has nothing to do with the podcasting industry. However, combining the two mediums will allow you to complete your online presence and target larger audiences.