Naming a new podcast can be complicated, as it is considered a creative challenge with many concerns. Show titles ought to be clear, brief, uncommon, precise and expressive. The title will have to communicate the show’s content and tone clearly. Show titles will also need to be optimized for search.
Now, this may seem like a lot to do in just 255 characters or less, but it can be done.
Upon further research, you may come across several show titles that seem rather lengthy.
So, what is the average length of a podcast title?
With further analysis of the current market, a few things seem to stick by across successful podcast shows.
1) Most podcast titles are between 14 and 29 characters
2) Ideally, the most popular title length is 16 characters
Even though podcast titles have the freedom to reach 255 characters, very few podcasters make use of this.
Often, going for a direct and straightforward title is the best way to go. In other words, you should ideally name your show precisely what it is and what you plan to be talking about. Names that get right to the point and are easy to remember also perform better in searches because they hold keywords a potential listener would look for.
When choosing a good name, keep in mind that it should effectively describe your show’s tone, content, and personality: this is neither the time nor place to hint at ambiguity or over-the-top craftiness.
It is also essential to stay relevant to the topic and avoid names that could be confusing to your audience.
Play On Words
Some podcasts employ the use of common phrases, puns, or plays-on-words to add a unique element of magic to their shows. This type of approach can help you stand out from the crowd and catch the eye of a potential listener. While an intelligent podcast name could be eye-grabbing, you should also be careful not to go overboard. As stated before, you must avoid ambiguity. Unclear titles can make listeners immediately dismiss your show, especially if the name does not match your topics and hommage.
Before sticking with a clever name, test it out with your friends without telling them your topic. If the majority get the idea behind it, then you are good to go.
Incorporate Your Brand Name
If you or your brand already hold a significant number of followers, even before podcasting, then it is better to incorporate that into your podcast title. This will help people connect your new podcast with your current brand.
For example, although the Tim Ferriss Show does not say much about the show, it holds its leverage. While the names don’t tell much, their fans will probably follow their podcasts.
On the other hand, if you are looking for ways to include your personal name, you have to do it cleverly. For example, you can stick your name at the end of your show’s title, like “Excellent Marketing Tips with John Doe.”
Clearly Display The Tone
A powerful way to set your podcast apart from the rest is to develop your personality into your podcast name. With the use of vivid words, punctuation, and even intentional misspelling, you will be able to set the tone from the get-go. For example, a title such as “Kitchen Mess” may deliver the message that we are talking about meal preps and otherwise, but it can also tackle organization hacks. Also, you can edit your voice and have any brand sounding style with Podcastle.
Think About The Search-ability
Podcasts are a component of the digital media world. Meaning, the more keywords used, the easier it will be for people to find your show. It is all about generating organic traffic to your podcasts, and the use of searchable words can only do that.
The “search-ability” of a podcast’s title refers to its SEO content and whether it will appear as a result of a user’s inquiry. Many podcast lists reference a podcast’s title field when determining if the podcast is linked to a user’s search. In order to improve the possibility of your show rising in these results, start by including the keywords that potential listeners will use.
Think About Word-Of-Mouth Discovery
Word-of-mouth is the best way to get your content across several groups and genres. They are a big part of organically expanding an audience. For that reason exactly, you should always think about how your listeners will talk about your podcast to their network. Consider things such as the difficulty of your show’s title, uses of uncommon abbreviations or homonyms. For example, naming a show “50 lbs to go” may seem like the perfect and concise idea for a show about weight loss.
However, when friends tell each other about the show, it may cause some confusion. “Did you say fifteen or fifty?”, “Is the number spelled out or just one-five?” and “Oh, it’s L-B-S, not the word pounds?”
It is always important to reduce obstacles and avoid confusion.
Say Your Podcast’s Name Out Loud
This may seem like an odd task initially, but keep in mind that the end result is always your goal. Have you ever repeated a phrase so many times that by the end of it begins to sound like gibberish?
Your podcast name will soon enough be one of these phrases. Think of each episode’s introduction, the endnotes, and how often you plan to plug the podcast name into the conversation. As you narrow down the list of names, say each title out loud a lot. Dispose of the versions you do not like and sound rather dull after several repetitions.
Get Feedback From Your Network
Once you have narrowed it down to a shortlist, it is now time to start gathering feedback from your network. This can occur in any way you find best—this can be polling your friends, family, or co-workers for their first opinions and feedback. As the producer of the content, it can be easy to miss obvious problems. By evaluating other’s fair conclusions, you will be able to obtain constructive opinions.