People create TikToks for a reason: to get views. Whether you’re interested in having fun, sharing ideas, promoting a brand, or finding a community, your videos are meant to be watched.
Unfortunately, that’s not always the case. TikTok works in mysterious ways, and sometimes, it will bury your videos, resulting in no views on TikTok. Needless to say, this can be devastating to those counting on views to reach a goal.
But fear not! There are ways to fight the algorithm and come out on top! Here are a few actionable content production tips and tricks for how to fix 0 views on TikTok.
Steps to Understanding Why You Have No Views on TikTok
More often than not, people will find your TikTok videos on their For You page (FYP). It’s where they’re shown content that’s fitted to their interests.
But why wouldn’t your videos appear on the FYP, even if they relate to your audience? There are a lot of factors to consider here, including:
- – Engagement: are people liking, commenting, and sharing?
- – Watch Time: how long are they staying? Are they watching the whole video or scrolling after a few seconds?
- – Hashtags: are the hashtags you’re using helpful, popular, appropriate, and appealing?
- – Frequency: are you posting too much or too little?
- – Content: is your content consistent, trendy, and well-done? Does it spread misinformation or talk about or show explicit or crude subjects? Is your video boring?
- – Profile: do you have a suitable profile picture? Are there links and a bio on your profile?
- – Guidelines: is your content in accordance with TikTok’s community guidelines?
Keep in mind that there may be more than one reason for being shadowbanned (a practice where the platform suppresses videos from viewers).
Analyze your account and review the information here to understand why you’re getting no views on TikTok and how you can fix 0 views on TikTok.
How to Fix 0 Views on TikTok
Now that we’ve begun to see what the problem may be, it’s time to find solutions. Here are a few ideas related to content production that can get you back on track and ensure you no longer get 0 views on TikTok.
The Basics
Regarding video production, you must understand some basic concepts if you want to elevate your videos and improve their performance. If you’re wondering how to fix 0 views on TikTok, or any other streaming platform, look into:
- – High-Quality Visuals: whatever’s shown (logos, text, graphics, etc.) must be high-resolution and in the appropriate dimensions, color story, and branding.
- – Good Lighting: your audience should be able to see your videos without straining their eyes.
- – Proper Equipment: whether you’re using a smartphone or camera, sound equipment, professional lighting, or other equipment, learn to use it to your advantage.
- – Setting: think about the frame and what’s shown in it. Make sure the setting is appealing but not distracting.
Give thought to these concepts moving forward to remediate having no views on TikTok.
Pre-Production Tips
Pre-production is what you do before you start filming your video. Doing as much pre-production as you can will significantly ease the rest of the process. Here’s what you need to do:
1) Brainstorm Ideas
One of the most complex steps in pre-production is coming up with an idea. You want your video to align with your brand and be relevant to what’s happening in the space at that moment.
To that end, research TikTok trends, sounds, and hashtags to increase visibility. Focus on understanding what's popular within your niche to make your content relevant and engaging.
2) Plan Your Content
Plan your content! You need to know what you’ll do in order to do it. Storyboard or outline your video to define the message or theme clearly. Likewise, consider potential collaborations with influencers in your field and plan how to make them happen.
3) Shooting Your Video
Action! It’s time to create the video itself! When you’re shooting your video:
4) Capture Attention Early
Boring videos are your enemy in this case, which is why you need to hook viewers within the first 3-5 seconds of your video. To that end, you may want to use eye-catching visuals or a compelling intro that will leave them wanting more.
5) Employ Several Filming Techniques
Experiment and make your video as dynamic as possible (without making it distracting). You can:
- – Use stable shots with tripods or steady hands
- – Try different angles and perspectives
- – Ensure clear audio (with a microphone if necessary)
- – Incorporate movement and energetic elements to avoid long static shots that could make your video boring
You should also be mindful of the video production basics shared above. All of these tips will be key to producing an engaging and effective result that’s not a boring video with 0 views on TikTok.
Editing Your Video
And cut! You’re almost done with video production! What’s left to do now is edit the video you just shot. This step also has a few areas to mull over, for example:
1) Using TikTok’s In-App Editing Tools
While you can use other editing platforms, TikTok has a few in-house editing tools that could get the job done perfectly. Take some time to learn how to use them to produce a quality video. Add text, stickers, effects, transitions, and filters to make your video more dynamic. And don’t forget about captions and translations to make your video more accessible.
2) Keeping It Short and Engaging
If you don’t want to produce boring videos, keep them short and sweet. The optimal video length is under 60 seconds, but they shouldn’t feel rushed and cluttered. Leave unnecessary parts on the cutting room floor to maintain pace.
3) Enhancing with Music and Sounds
Use music and sounds to make your videos even more compelling to watch. One idea is to sync actions with beats to produce a more captivating effect. Just be aware that you shouldn’t overuse this resource or force it into your videos. In any case, take care of audio quality and appropriate volume levels for an even better experience.
After the Video
So, you have your video. Now what? What you do after you’re done creating your video is as important as actually putting it together. Follow these tips to avoid getting no views on TikTok.
1) Posting Strategy
You should have a posting strategy, which is the planning, scheduling, and execution related to uploading videos. As you’re posting, focus on:
- – Timing and Consistency: when will you post it? At what time? How long after your last video? Is the subject still relevant at the time of posting?
- – Calls-to-Action (CTA): do you want your audience to subscribe, comment, or share? Are you more interested in linking them to another website? Define your goal and create a CTA accordingly.
- – Keywords and Hashtags: these are the terms associated with your video. Ensure they’re not misleading, too popular, or too obscure.
2) Engagement and Interaction
Interaction is also vital. How are you interacting with your audience? Are you responding to comments? Leading discussions? Engaging with your community? Pinning comments? Replying to questions on new videos? All of these could impact how well-received your video is and, as a result, how much visibility it gets on the platform.
3) Analyzing Performance and Improving Content Strategy
A final, smart strategy to work with is taking all the information you can get and analyzing it to improve your content strategy. To that end, be mindful of:
- Measure: understand, look through and monitor metrics such as likes, views, shares, and watch time with TikTok Analytics.
- Learn: be aware of your most successful videos and what they have in common.
- Experiment: try experimenting with different styles and formats that could work for your content. Additionally, search for inspiration from other creators or trends.
- A/B Testing: as you’re experimenting, perform A/B testing to determine how to move forward.
Remember that you can always tweak your strategy to learn how to fix 0 views on TikTok. Just make sure that you use data to make informed decisions.
Final Tips: Content Dos and Don’ts
Want even more ideas to boost your content’s performance on TikTok? Here’s a quick recap of do’s and don’ts to help you say goodbye to boring videos and 0 views on TikTok!
Do:
- Present yourself in an authentic way and with original content.
- Plan your videos and create a strategy.
- Seek engagement with trends, challenges, duets, collabs, and stitches.
- Make your content accessible to a variety of audiences using captions.
- Encourage interaction within your community with questions, replying, and sharing more information.
Don’t:
- Use copyrighted music or other types of content without permission.
- Overuse hashtags or include ones that are misleading to your audience.
- Ignore TikTok’s community guidelines regarding the type of content you can share, how you interact with your viewers and more.
- Post low-quality videos that could push people to keep scrolling.
- Produce a boring video with no personality or anything to say.
Conclusion
Getting no views on TikTok can be incredibly discouraging. What’s worse, it can happen for a myriad of reasons without a clear sign of what went wrong.
Still, there are many things you can do to improve your content and, as such, your visibility. From planning your videos effectively to caring for their quality and accessibility, there are a slew of areas you can explore if you’re learning how to fix 0 views on TikTok.
Luckily, having partners like Podcastle and Envato by your side can help you create a compelling video with high-quality content that’s accessible to more people! Check them out!
This way, you can use getting 0 views on TikTok as an opportunity to define your objectives and strategy to become a master TikToker.
About the Author: Dacia Egurrola
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Communications major living in Guadalajara, Mexico. Been working in content marketing for over 9 years now. When I’m not performing keyword magic, I love dancing and eating good food (potato chips are good food, right?). |
