The beauty world never stands still, and neither do the top makeup creators on YouTube. From groundbreaking tutorials to brutally honest product reviews, these creators keep millions of viewers inspired, entertained, and up-to-date with the latest trends.
Whether you want to perfect a flawless base, dive into experimental looks, or stay ahead of industry changes, these ten makeup YouTubers bring something unique to the table. Let’s get into it.
1) Best Creative Makeup Channel: James Charles
James Charles has been at the forefront of beauty YouTube for nearly a decade. His channel is all about pushing the boundaries of makeup, blending high artistry with mainstream trends. He’s known for bold, colorful transformations and has a knack for making even the most complex looks feel achievable.
Beyond tutorials, James keeps his content engaging with challenges, collaborations, and high-energy storytelling. Whether he’s recreating a full face using only kids’ makeup or testing viral trends, his videos are designed to keep viewers entertained while learning something new. His skill level is undeniable, and if you’re looking for inspiration that’s both aspirational and approachable, his channel is worth a watch.
2) Best Professional Makeup Channel: NikkieTutorials
Nikkie de Jager’s channel is the go-to for flawless application techniques and expert-level tutorials. She’s been sharing her love for beauty since 2008, but her skills are as sharp as ever. Known for her signature full-coverage glam, Nikkie explains every step in a way that makes even the most intricate techniques feel doable.
Her content isn’t just about technique—she also dives into product reviews, collaborations with major brands, and celebrity makeup transformations. If you’re serious about improving your skills or learning pro techniques with a mix of fun and personality, NikkieTutorials is a must-follow.
3) Best Luxury Makeup Channel: Jeffree Star
Jeffree Star doesn’t do subtle. His reviews are sharp, his opinions are unfiltered, and his makeup style is unapologetically bold. If you want deep dives into high-end beauty products, this is where you’ll find them. Jeffree’s reviews are famously in-depth, covering everything from packaging to performance with brutal honesty.
Beyond reviews, his channel features tutorials, challenges, and glimpses into his life as the owner of Jeffree Star Cosmetics. His dramatic transformations and luxury unboxings bring a mix of education and entertainment, making it one of the most engaging beauty channels out there.
4) Best Beauty Brand YouTube Channel: Huda Beauty
Huda Kattan’s journey from beauty blogger to global mogul is nothing short of inspiring. Her channel combines expert tutorials with behind-the-scenes looks at the industry. If you love learning from someone who understands beauty both as an art form and a business, her content is packed with value.
Huda Beauty’s YouTube is a mix of tutorials, product launches, and in-depth breakdowns of trends. Huda’s approach is always educational, and she shares tips that work for both beginners and professionals. Her expertise in complexion and contouring alone makes her channel worth bookmarking.
5) Best Editorial Makeup YouTube Channel: Lisa Eldridge
Few makeup artists can match Lisa Eldridge’s level of experience. Her work has been featured in Vogue, she’s worked with A-list celebrities, and her tutorials feel like sitting in on a private masterclass. If you appreciate timeless beauty techniques with an editorial edge, this channel delivers.
Lisa’s videos focus on effortless elegance, and she often shares the history behind beauty trends. She also showcases makeup for different skin tones and ages, making her content inclusive and accessible. For those who prefer refined, sophisticated techniques, Lisa’s channel is essential viewing.
6) Best Trend Makeup Channel: Meredith Duxbury
Meredith Duxbury took TikTok by storm with her full-coverage foundation technique, but her YouTube channel offers even more. She stays on top of viral trends, testing everything from extreme transformations to unconventional techniques.
Her energy makes beauty feel fun and fearless. If you’re someone who enjoys seeing trends put to the test—or just want a fresh approach to beauty—you’ll find her content highly entertaining. She also mixes in fashion and lifestyle, making her channel a great all-around watch.
7) Best Motivational Makeup Channel: Jackie Aina
Jackie Aina’s channel goes beyond beauty. She’s known for her strong voice in advocating for diversity in the industry, and she doesn’t hold back when addressing inclusivity issues in product ranges and marketing.
Her tutorials are warm, her reviews are detailed, and her personality shines through in every video. She also shares deep dives into makeup for deeper skin tones, making her channel an essential resource for those looking for shade-inclusive recommendations.
8) Best Drag Makeup Channel: Trixie Mattel
Trixie Mattel blends beauty, comedy, and drag in a way no one else does. Her makeup transformations are as entertaining as they are educational. Whether she’s reviewing dollar-store beauty finds or applying a full drag face, her approach is always unique.
Her dry humor makes her videos stand out, and her ability to balance artistry with entertainment has earned her a devoted audience. If you love a mix of high-glam and hilarity, Trixie’s channel is a must-watch.
9) Best Beginner Makeup Channel: Allie Glines
Allie Glines creates the kind of content that makes makeup feel approachable for everyone. Her tutorials are well-paced, clear, and perfect for those looking to build confidence in their skills.
She also shares detailed product comparisons, helping viewers make informed choices without feeling overwhelmed. If you want a calm, educational approach to beauty, her channel is a great place to start.
10) Best Boy to Girl Beauty Channel: Jake Warden
Jake Warden brings energy, creativity, and fun to the beauty space. His channel features everything from bold glam looks to lifestyle content, making it a mix of beauty and personality-driven entertainment.
His tutorials showcase a wide range of styles, and his confidence in self-expression is contagious. For anyone looking for an upbeat, playful approach to beauty, Jake’s channel is a great addition to any subscription list.
