The old storytelling adage says “Show, don’t tell,” which requires clever planning and execution. Modern businesses can adopt this game-changing concept in their video marketing strategies by showing to tell.
Corporate videos are powerful marketing tools for internal and external business communications. Wyzowl data from 2024 reveals nearly 90% of businesses use video marketing, and positive ROI is one of many rewards.
Elevate your corporate outreach this year without blowing your marketing budget on an expensive corporate video production company. Podcastle’s video production services enable quality corporate video production that will captivate a wider audience.
Traditional content can be limiting in its promotional scope. Read on for five benefits of corporate video content, as well as which types of video are most impactful.
5 Strategic Business Benefits of Video Content
Video content presents your business’s products or services with maximum visual appeal. You can also communicate your business values and showcase your unique brand identity. These five strategic benefits of video content could help you reshape your business communications significantly.
1) Brand Building and Elevation Through Visual Storytelling
Using video content is a versatile communication vehicle. There are countless ways to share a message across different media channels. The web, social media platforms, and email campaigns are just three of the most popular avenues where video storytelling helps communicate bold business messaging.
Understanding the psychology behind the brain’s video processing and memory retention is the key to knowing how to maximize video messaging. Well-crafted video content helps the brain encode, store, retrieve, and decode information successfully when it activates the following communication aspects:
- Better contextualization
- Delivering a suitable cognitive load
- Heightened engagement
- Ideal attention span appeal
With corporate videos, you get to humanize your brand personality and enhance the image of your brand. Viewers can experience your company culture in an authentic way, which builds trust faster than standard text usually does.
2) Improved Online and Audience Engagement
You can marry a strategic video campaign with creative flair to display what your business does and how it goes about doing it. This is a precursor for improved online activity and more audience engagement. Strong corporate messaging invites viewers to interact meaningfully, making all the difference in improving customer relationships.
Tell your business’s story with a brilliantly made visual package to tap into your audience’s emotions. By creating impactful visual elements, you can build a strong connection with viewers — something that could also foster more credibility. The cherry on top? You get to flex your creative muscles and amplify responsiveness.
3) Measurable Performance Improvements
Corporate videos provide multiple opportunities to measure performance, as evidenced by key metrics such as higher conversion rates and increased viewing time per page.
Search engines prioritize and reward video content by assessing titles, keywords, descriptions, and thumbnails. Relevant, high-quality videos tend to exhibit more dwell time and higher click-through rates, which bolsters engagement and is desirable for SEO.
What’s more? Video content expands your analytics capabilities. Techniques such as facial recognition, motion detection, and optical character recognition can form part of advanced performance tracking.
Excellent corporate video production can also shorten the sales cycle thanks to the following positive spin-offs:
- Clearer, sharper, memorable communication — especially when personalized
- Better information retention
- Improved engagement
- Faster decision-making
These spin-offs can lead to positive ROI, provided you monitor your production costs, customer engagement, conversion rates, and the revenue generated.
4) Attracts More Potential Business
Unlike a one-shot-only corporate event, corporate video marketing has a longer lifespan — which translates into more sharability for the attention of a larger audience base of potential customers.
You can harness the power of social media for maximum reach and capitalize on marketing to a new audience. The aim is to use your video content to get new people thinking, then feeling, then talking, until they are ready to do something about the experience of consuming your corporate communication.
5: Opportunity for a Strong Call-To-Action
A strong call to action is the secret ingredient for effective corporate video materials that prompt faster, more decisive action. If you create and share video messages that evoke a strong enough range of feelings in the viewers, those feelings will compel them to seek more information.
Video content is the perfect way to pitch to the viewing audience subtly and to structure a persuasive directional nudge that should entice viewers to navigate far and wide on your website.
Creating Effective Corporate Films Tailored to Your Viewers
With the aid of easy-to-use and intuitive AI-powered audio and video platforms like Podcastle, you won’t be shooting into the production breeze randomly. You’ll work with purpose and precision.
There are two distinct phases of the process to champion to achieve your video production goals and objectives: (1) WHO and WHAT — knowing who you’re talking to and what to communicate to them, and (2) HOW — executing your corporate video communications successfully.
Who and What: Corporate Video Types and Their Strategic Applications
Whether speaking to existing clients, potential customers, or employees, it’s vital to pinpoint the right kind of video communication. Here are the leading types:
1) Explainer Videos
A brilliantly executed explainer video will help viewers understand complex products or services in an enticing way.
2) Customer Testimonial Videos
Customer testimonials reinforce credibility, authenticity, trust, and accountability. If 72% of customers rely on positive video testimonials for brand trust and you're 53 times more likely to rank on Google’s SERP 1 with video content, then customer testimonials are your much-needed and valued assist.
3) Training and Onboarding Videos
Videos are fundamental for internal processes like training and onboarding. Benefits include time-saving and improved knowledge retention. In-house videos also ensure consistent messaging by streamlining company updates and communications about business developments.
4) Executive Videos
Video is a vivid way of inspiring executive groups, building collaboration within leadership, and strengthening work relations among the top brass.
5) Product Demonstration Videos
Video content allows you to achieve the TELL by being imaginative with the SHOW. You can depict how a product works or why it’s valuable by packaging the lesson as a visual treat that customers can recall fondly.
6) Recruitment Videos
Grow your team by attracting top talent with unconventional recruitment videos that set you apart from competitors’ traditional hiring campaigns. Generate interest and excitement with visual content that makes prospective employees do a double-take on your company profile.
How: Execution Excellence — From Concept to Distribution
A few imperatives will be the guiding marker for corporate video production excellence. Below are seven tips for ensuring a triple crown of time, money, and effort well spent from concept to distribution:
- Brainstorming and planning: Much of the magic happens in a thoughtful process of video pre-production. Map out exactly how you want your video project to unfold.
- Video length: Do your competitor research and be intentional with video format, length, and optimization for different audiences, platforms, and purposes.
- Leveraging AI: Streamline your video production workflows by powering up with AI-driven tools like Podcastle’s suite of tools. Our offerings solve traditional corporate video production challenges by simplifying use, expediting the editing process, eliminating exorbitant production costs, and ensuring high-quality outputs.
- Calls-to-action: Craft compelling CTAs that drive viewer behavior.
- Distribution: Develop a marketing strategy anchored by well-managed distribution beyond your website and YouTube.
- Improvements and growth: Corporate video marketing shouldn’t be a once-off. There will be areas of improvement to act on. Over time, you can scale your corporate video production without scaling your budget.
- Flexibility: Embrace a broader marketing perspective and future-proof your video strategy by including adaptable content that isn’t confined to a set time, place, or project.
Get Started On the Right Foot for Video Marketing That Works
Corporate marketing done right transcends a good audience impression. With video, that impression can last longer and hit multiple business targets. These include elevated brand awareness, improved audience engagement, advanced performance tracking, favorable ROIs, and an impressive drawcard for new business.
Without video content in your corporate marketing strategy, you risk missing out on lucrative conversions. Lean on Podcastle’s revolutionized power of streamlined corporate video production services to turn over a new leaf in your marketing endeavors.
Try Podcastle for your next corporate video project.
