Are Micro-Influencers Dominating Social Media?
Pop quiz: who do consumers trust the most?
A: Brands
B: Celebrity influencers
C: Micro-influencers
If you said ‘C,’ you’d be right. In fact, 69% of consumers trust influencers, friends, and family over information coming directly from a brand, and only 11% of consumers prefer celebrity influencers.
This is