Do you record and publish podcasts? You love what you do, and have a lot to talk about to your audience, but miss consistency? Have you noticed some kind of fading and lack of audience engagement? All this may be because you don’t schedule your podcast content properly. That’s why we decided to tell you about the importance of a well-planned podcast schedule and getting stuck to it.
After you have recorded and edited your podcasts online, it’s time to schedule an actual content plan for your podcasts. And there are many reasons to do so - continue reading to have better results.
A More Organized Podcast Channel
If you create podcast series frequently, you should know that the whole process takes a lot of time - hours, even a few days can be spent on creation. If you set up a well-organized content calendar for your podcasts, you will have a complete picture of what to do. A fully set schedule can help you understand the impression your listeners get from your podcasts. Also, you can see if there are repetitive topics or guests throughout time, and change your program and ideas as needed. When you have a complete picture of your podcast channel, you will be able to distribute the topics by day and make quality content for your audience.
Keeping Your Listeners Engaged
When you already have your main audience, then most probably they are interested in your show. This means that they most likely wait for your new episodes on a steady schedule. It’s not a strange behavior - you know it yourself: almost all of us have our favorite shows whether on TV or online, podcast series or vlogs, etc. And when we like them, what do we do? That’s right, we start looking forward to the next chapter or episode. And if we wait too much, and notice inconsistency or irresponsibility towards the audience, we stop following such content makers.
When you don’t set a schedule and stop working on a good content plan, it is called podfading - inconsistency will result in abandonment. Podfading can occur for one of the following reasons:
1) When podcasters lose their interest in content making
2) When they don’t have a content plan
3) When podcasters have problems with the task management
4) Not having tools that can make the process of creating and editing podcasts easy.
The thing is when you don’t get stuck to a consistent and well-organized podcast schedule, you break your connection with your followers. That’s why it is better to run your podcast channel on an editorial calendar - this will keep your audience thrilled and the engagement will be stable high. The more you create with a podcast schedule, the better your content gets.
Here we want to introduce you to Podcastle’s new integration with Google Calendar.
Now you can link your Podcastle account to your Google Calendar, making scheduled recording sessions simpler than ever! Once linked, scheduled recordings in Podcastle will populate your Google Calendar, and Google Calendar invitations will automatically be sent to your guests.
Simply click Connect when you see the Google Calendar message on your Schedule page and grant Podcastle access.
To start scheduling with Podcastle.ai, just choose the “Schedule” section on the website. Then, sign in with Google and press “Schedule new recording”. A pop-up window will be opened:
Choose audio only or Video and Audio option, fill in the details and go ahead. No more unnecessary steps - you’re done!
If you have some information about content marketing, you should know that a proper promotion of a product, program, initiative, etc. depends on consistency. When you make content with a set and well-organized scheduling, it is easier to promote it. When you have an idea of what you will have in coming episodes due to working ahead, you will have an opportunity to promote your future episodes in earlier ones.
When you decide the exact timing when an episode is going to go live, you can make and post teasers, write blog posts long before going live, and inform your audience when to expect the release of your next podcast.
More Time to Create
When you have an organized podcast schedule, you know how to manage your time to distribute your tasks during the month. You will always have enough time to do good research about the topic of your new podcast, create a great script, choose the guest wisely, edit and schedule when it should go live. Thanks to scheduling, you will not have urgent deadlines that kill your creativity.
Scheduling your future podcasts helps plan your topics, you will even be able to give teasers about your next topics on your social media platforms, or even in your previous podcasts. Brainstorm in a calm atmosphere, research new ideas, check what other podcasters talk about on this topic not to be repetitive, and improve the overall quality of your content.
Moreover, you can save time on editing podcasts by automating a lot of things - for example, removing filler words from your recording, cutting the repetitive silence parts, and adding a magic touch to your audio to make it sound perfect. All these tools are currently available at your fingertips on Podcastle.ai website.
The Bottom Line
Link your Podcastle account to your Google Calendar, making scheduled podcasts simple! Remember that the most important principle of creating quality podcasts is consistency - and we don’t tell you that it’s obligatory to post podcasts very frequently. The main goal is to keep your audience engaged, never keep your listeners waiting, and share valuable topics with them. Don’t force yourself as well - there’s no need to share something just to fill content. Evaluate your content in a real way and think well in advance if your content plan is enough to cover a specific time period.
Break your content into smaller topics - it is always better to have small topics and cover them completely, in detail, rather than jumping from topic to topic without going deep into the material.