Before TikTok existed. Before influencers were a career. Before “vlogging” was even a word most people recognized—there was iJustine.
She livestreamed her life when people still used flip phones. She made tech feel fun before it was cool. And somewhere between unboxing an early iPhone and reviewing cutting-edge Apple Vision headsets, she quietly built a name that still carries weight nearly two decades later.
So how did someone who’s been online this long stay relevant in an internet culture that flips faster than a pancake? That’s what we’re diving into.
Let’s start at the beginning.
Who is iJustine?
If you’ve ever searched for a review of a new Apple product, chances are you’ve seen her face. iJustine—real name Justine Ezarik—is a tech YouTuber, content creator, and internet personality who’s been around since 2006. But her story actually goes back even further.
She first caught the internet’s attention with a viral video in 2007 about receiving a 300-page iPhone bill from AT&T. Yes, paper bill. Yes, that actually happened. The video exploded, and so did her career. But instead of chasing a one-hit moment, she kept uploading—gaming videos, day-in-the-life vlogs, travel content, cooking shows, behind-the-scenes tech reviews. You name it, she’s probably filmed it.
That’s the short version. The long version? It’s about commitment, consistency, and knowing how to keep your spark even when the world around you changes.
What happened when the views dipped?
She didn’t disappear. But things slowed down. YouTube evolved, audiences started gravitating toward shorter, punchier formats, and newer creators flooded the space.
Some creators panic when this happens. They rebrand. Start over. Try to chase a trend or shift platforms entirely. But Justine didn’t. She kept making videos. Some performed well, others didn’t. She still showed up.
Then something interesting happened. As the tech space got noisier, people started missing the voices they trusted. The ones they grew up watching. The ones who weren’t trying to ride every new wave. And slowly, people came back.
They didn’t come back because she changed. They came back because she hadn’t.
Staying power isn’t magic
There’s this idea that creators who last for over a decade must have some secret sauce. But with iJustine, it feels less like a secret and more like a decision.
She decided to keep showing up.
She decided to keep making what she loved.
And she decided not to treat slow periods as failure—but as part of the process.
That doesn’t mean it was easy. She’s talked about burnout. She’s taken breaks. She’s navigated the awkward shifts in internet culture where the rules seem to change every six months. But she never fully unplugged. And that choice gave her a foundation to build on when momentum picked up again.
The iJustine of today
Her comeback wasn’t announced. It wasn’t packaged. It didn’t need a teaser trailer. But look at her channel now.
She’s reviewing everything from drones to smart glasses to foldable phones. She’s working with big-name brands. Her videos rack up millions of views again. And most of all, she seems like she’s having fun.
You can tell when someone actually likes what they’re doing. The tone of voice changes. The editing gets tighter. The jokes land better. The sparkle comes back. That’s what’s happening with iJustine.
You’re not watching someone trying to go viral. You’re watching someone who knows exactly what she wants to make—and is finally getting the recognition for doing it her way.
What content creators can learn from her
Let’s be honest: there’s pressure everywhere. Pressure to grow. Pressure to change. Pressure to churn out something new, different, “better.” But the reality? Not every lull means you’ve fallen off. Not every low view count means your time is up.
iJustine’s story is proof that slow seasons can be temporary. The real question isn’t “How do I go viral?” It’s “Can I keep going when I’m not?”
She never needed to pivot wildly or abandon her niche. She just needed to trust that what she built still mattered. And eventually, the audience showed her she was right.
If you’re in a slump, read this twice
Your best video might still be ahead of you.
Your audience might be waiting for you to upload again.
Your comeback might not feel like one, but it might be exactly what keeps you in the game.
iJustine didn’t survive YouTube. She grew with it. Quietly. Consistently. On her own terms.
And if that’s not inspiring for any creator feeling stuck, we don’t know what is.
