Let’s talk hashtags.
Are they the magic key to viral success on TikTok? Not exactly.
But can they boost your reach, help you land on the For You Page (FYP), and connect you with the right audience? Absolutely.
Hashtags are a powerful tool in TikTok’s algorithm-driven ecosystem, helping the platform categorize and serve your content to users who are most likely to engage with it.
That said, slapping #FYP on everything isn’t going to cut it. If you want to maximize your TikTok growth, your hashtags need to align with your niche, trends, and audience behavior.
Let’s dive into the best TikTok hashtags right now.
Best TikTok Hashtags for Every Content Niche
General TikTok Hashtags
- #tiktok
- #fyp
- #viral
- #trending
- #explore
- #foryou
- #tiktoktrend
- #tiktokvideo
- #tiktokcreator
- #contentcreator
- #funnyvideos
- #tiktokchallenge
- #tiktokers
1) Trending Challenges & Viral Content
- #challenge
- #trendingchallenge
- #duet
- #stitch
- #remix
- #tiktoktrend2025
- #dancechallenge
- #lipdub
- #viraltrend
2) Gaming
- #gaming
- #gametok
- #videogames
- #fortniteclips
- #warzone
- #xbox
- #ps5
- #pcgaming
- #streamer
- #esports
- #gamingmemes
- #twitchstreamer
3) Music & Dance
- #music
- #dance
- #tiktokmusic
- #newmusic
- #remix
- #hiphop
- #dancechallenge
- #edm
- #musician
- #rnb
- #popmusic
- #rap
- #songcover
4) Food & Cooking
- #food
- #cooking
- #recipe
- #easyrecipes
- #foodie
- #tastytok
- #homecooking
- #chefmode
- #mealprep
- #baking
- #tiktokfood
5) Fitness & Health
- #fitness
- #workout
- #gymtok
- #healthylifestyle
- #bodybuilding
- #homeworkout
- #selfcare
- #meditation
- #stretching
- #calisthenics
- #fitnessmotivation
6) Fashion & Beauty
- #fashion
- #style
- #beautytok
- #ootd
- #makeuptutorial
- #skincareroutine
- #hairtok
- #streetwear
- #nailart
- #beautyhacks
7) Tech & Gadgets
- #tech
- #gadgets
- #ai
- #smartphones
- #unboxing
- #techreview
- #pcbuild
- #vr
- #cybersecurity
- #futuretech
8) Education & How-To Content
- #learnontiktok
- #edutok
- #studytips
- #diy
- #howto
- #lifehacks
- #motivation
- #personaldevelopment
- #careerhacks
- #schoolhacks
9) Comedy & Memes
- #funny
- #memetok
- #tiktokfunny
- #funnymoments
- #standupcomedy
- #comedysketch
- #relatable
- #prank
- #memeoftheday
10) DIY & Crafts
- #diy
- #crafttok
- #homedecor
- #creativeideas
- #handmade
- #art
- #painting
- #sewing
- #upcycling
How to use hashtags on TikTok for reach
Using hashtags on TikTok is more than just throwing in a bunch of trending tags and hoping for the best. Here’s how to do it right:
1. Use a mix of broad and niche hashtags
Trending hashtags (#viral, #FYP) give your video a shot at reaching a large audience, but niche hashtags (#knittingcommunity, #veganrecipes) help connect you with the right audience. A mix of both is key.
2. Research trending hashtags
Use TikTok’s search bar, explore the Discover page, and check what top creators in your niche are using. Trends change fast, so staying updated is crucial.
3. Keep it relevant
Hashtags should reflect your content. Using unrelated trending hashtags might give you views, but it won’t bring engagement or long-term growth.
4. Limit the number of hashtags
TikTok allows up to 33 hashtags, but that doesn’t mean you should use them all. Stick to 3-8 strategic hashtags to keep it clean and focused.
5. Place hashtags in captions, not comments
Hashtags in the caption contribute to discoverability. Adding them in the comments won’t have the same impact.
Are TikTok hashtags that important?
Yes and no. Hashtags won’t make a bad video go viral, but they do help boost discoverability and categorize your content for the right audience.
How TikTok’s algorithm uses hashtags
TikTok prioritizes watch time, engagement, and completion rate over hashtags. But hashtags help categorize your content so the algorithm knows who might be interested in it.
When hashtags matter most
- Trending Topics: If your content aligns with a trending hashtag, use it!
- Niche Targeting: Helps connect with communities interested in specific topics.
- SEO Boost: TikTok search is becoming more like Google, and hashtags can help your video show up in search results.
Why Hashtags won’t make or break you
If your video isn’t engaging, hashtags won’t save it. But if your content is solid, the right hashtags can give it a boost in visibility and help you reach the right audience.
Create TikTok videos with Podcastle
Hashtags can help more people find your videos, especially when you use the ones that are trending. But strong editing is what keeps people watching. On TikTok, videos need to look and sound good right away, or most people scroll past without thinking twice.
Podcastle's AI video editor makes it easy to put your best content forward. You don’t need to be an expert or spend hours tweaking small details. Just open the editor, bring in your video, and start shaping it into something worth sharing.
Here’s what you can use:
- More than 1,000 ultra-realistic AI voices for adding voiceovers, skits, or narration
- AI tools that clean up your audio and video, correct eye contact, remove filler words, and change your background when needed
- A simple resizer that lets you switch to the right aspect ratio for TikTok with one click
- Royalty-free music and sound effects to match the mood or energy of your video
- A full library of stock videos, images, and GIFs to add context or fill in clips you didn’t shoot
If you’re making TikToks and want a smoother way to edit, Podcastle can help.