Social Media

Watch out, there’s a meteoroid heading for Earth! OK, that’s not true, but if we didn't grab your attention within eight seconds of you opening this article, we knew we’d lose you. If the statistic that young people have an attention span of just eight seconds nowadays

Content creators are no strangers to criticism. From feedback from fans to exposés that paint our favorite YouTubers in entirely new lights, public criticism is part and parcel of creating content online. If you’re growing your online brand, it’s important you know that criticism is inevitable. What you

Do you ever feel like the "post" button on social media is taunting you? You're not alone! Many people experience a case of the jitters when it comes to sharing their thoughts, photos, or videos online. The fear of being judged, getting trolled in the comments, or not racking up

Wannabe content creators always hear the same advice: Go viral! ‘Go viral!’ they say as if that’s the answer to everything. But building an online presence that’ll stand the test of time is about far more than going viral. And catering to small, passionate communities can be infinitely

How much time do you lose to mindlessly scrolling through news stories that make you feel angry, sad, or existential? Mere minutes? Or hours? How much time does that add up to over a year? With social media platforms like TikTok, X, and Instagram delivering addictive, easy-to-consume, sensationalist content on

What was the last thing you bought? A new kitchen appliance? A book? A DIY lash lift kit? And what motivated you to buy this item? Did it meet a basic need? Did you see someone raving about it on social media? Was it recommended to you by a friend?

Pop quiz: who do consumers trust the most? A: Brands B: Celebrity influencers C: Micro-influencers If you said ‘C,’ you’d be right. In fact, 69% of consumers trust influencers, friends, and family over information coming directly from a brand, and only 11% of consumers prefer celebrity influencers. This is

Where do you get your news? Do you sit down to watch the evening news? Or do you have a favorite news app? Do you listen to podcasts about politics? Or do you get all your news from bite-sized online videos? While many US adults still get their news from

If you’ve heard of YouTube, you’ve heard of MrBeast. With 256m subscribers, MrBeast has been the top-followed individual on YouTube since he ended PewDiePie’s reign in 2022. And, somehow, he just keeps getting bigger! Actually, the story behind MrBeast’s dizzying levels of fame is far from