Best Practices

The podcast industry is booming! According to a study conducted by Statista in July 2021, approximately 387 million people were listening to podcasts worldwide. This year the numbers are expected to rise to 424 million people worldwide. As the medium continues to grow in popularity, many content creators ponder the

During its relatively brief existence in the public consciousness, the podcasting world has rapidly evolved from a handful of hobbyists creating diverting audio curiosities into a full-fledged billion-dollar media industry. With so much money being invested at every level of production, it’s no wonder that podcasters are looking for

If you have a new business, you are probably looking for innovative ways to connect with your target audience; well, podcasting could be it! An estimated 140 million people listen to podcasts in the US, a number that has increased year-over-year since 2013. Podcasts present a valuable opportunity to engage

As the holiday season approaches, businesses are looking for innovative ways to connect with their customers and create memorable experiences. Podcasts offer a unique opportunity to engage audiences during this festive time. With the power of audio storytelling, businesses can evoke the holiday spirit, provide exclusive content, and share behind-the-scenes

Whether it's a profession or a paid hobby, podcast hosts are always keen to monetize their passion whether that's through ads, guest spots, or podcast merch. But all of these doors will be closed to you without a good podcast media kit. Without a well-crafted media kit, you're not going

Are you struggling with the question of how to grow your podcast audience? You’re not alone. Starting a podcast is hard, but building a podcast following can feel even harder. It can be frustrating to devote time and effort to creating high-quality recordings and putting them out in the

There’s a popular adage in business and art: “If you want to go fast, go alone. If you want to go far, go together.” The first part of this is certainly true in podcasting, where easy-to-use software has made it painless for a single person without any advanced engineering

If a tree falls in a forest and no one’s around to hear it, does it make a sound? The same logic applies to social media: if no one’s around to watch your TikTok, did you even post? Building a brand on TikTok doesn’t happen overnight. Nor

Podcasting has been around. But is it a viable marketing tactic to help promote your B2B business? Well, 55% of business owners and founders and 51% of executives and people in leadership roles listen to podcasts daily. As a B2B company owner, you want to get in front of them