A Warrior, a Druid, and a Paladin walk into a bar. The barkeep asks if they want a drink. The Druid replies, “No thanks, we’re already Tanked.”
This is an example of someone who shouldn’t be talking about World of Warcraft. It’s a terrible joke. Truly, terrible. But there is someone who does a far better job. He is the king of (Aze)roth and roll. He is MadSeason. And this is his World (of Warcraft).
The Greatest MadSeasonShow(man)
Remember those days when gamers were relegated to jokes about living in their mom’s basement? Now, in a world with reliable streaming, and top-quality audio-video software, a monotone World of Warcraft (WoW) gamer has built a following that could rival the population of a small city.
In numbers, MadSeasonShow has:
– 452,000 subscribers on his YouTube channel
– 131,000 followers on Twitch
– Over 21,000 followers on X.
And over 120 million views across his entire YouTube channel. Not bad for someone who simply likes to talk about his love for WoW.
He was first in, and now he’s the last Mad standing
There are many things MadSeasonShow has done well, but one of the best things he ever did was simply getting started and being one of the first on the scene.
Since the MMO's release in 2004, WoW has been famous for being an epic, sprawling, multi-player game, there had to be an audience built in, right? So how do you build a connection when the very nature of the game takes you from our world to a virtual one?
He did so by talking strategies. Sharing opinions, reviews, tricks. Even tackling real world issues that would resonate with like-minded gamers, such as the mental health impact of trolling and abuse.
No matter where you were playing WoW in the world, suddenly you had a very real community. The worlds were connected.
And once he bridged the gap between WoW and the world of his fellow gamers, the other trick was to keep consistent. With nearly 700 videos (and counting) on YouTube alone, MadSeasonShow understood that it’s the substance that really matters.
Having somewhere for these fans to go, listen, comment, and connect over a shared passion. Not every video needed to be perfect before it was uploaded. And not every video needed to be an epic. It just needed to be out there, to be seen, and to help other gamers feel seen.
Don’t be a jack of all trades, be a Mads-ter of one
Normally, telling someone to stick with the status quo is seen as bad advice.
But what MadSeason understood is that authenticity is the cornerstone of quality content – people will come and stay when it feels real, rather than content that ticks boxes.
He might be sticking to a script, so to speak, but it’s his script. Everything he’s done, has been done so with passion, knowledge, and enthusiasm. And by sticking to WoW and niche game talk, he’s been able to give like-minded fans content with more depth.
Instead of trying to reach a wider platform for himself by branching out into other franchises or collaborating with others for quick attention grabs, he’s finding new ways to talk about the very thing that brought his more than 450,000 YouTube subscribers to the platform.
They get deep into raiding strategies. They talk PvP tactics. He even dedicated a video (running for over one hour!) to some of the game’s most famous and infamous players.
In short, his entire platform is built around the idea that true creators foster their community first and foremost. It isn’t luck, it isn’t pre-built, it’s not all about algorithms. It’s cultivated and continued through authenticity.
Whatever you do, do it with passion. If you don’t really care about what you’re doing, why should anyone else?
