Competition among podcasters is growing intense, with one of the recent surveys suggesting there are around 750,000 podcasters in the world. So, if you are a newbie stepping into the podcasting niche, you should make a good effort to stand out among that high competition. However, those stats are not to fear you, as we are here to help you with some great tips to help you record a successful show. Find below 6 simple yet working tips to bring your podcast to a whole new level.
#1 Choose the right podcast topic
As a first step, choose a podcast topic that you are most comfortable with. You can get it from your profession, hobby, or something else you feel good at. If you talk about the things you know well, holding a clear path to the conversation will be an easy task. Your listeners will feel your true knowledge and expertise, which is one of the top reasons to draw them back to your next episodes. Last but not least, you should also love what you share. When you are passionate about your show’s content, it’s easier to build a community of loyal listeners, as genuine energy always attracts people.
#2 Make your show sound flawless
Quality sound should be your topmost priority, as a poor sound will overshadow even the most interesting podcast. Listeners turn your show to get valuable information in a relaxing and entertaining manner. So, putting an extra effort to hear what the host says isn’t something your listeners will be happy about. Having said that, do not overlook the importance of sound quality, especially when making a pro podcast is not expensive and resource-intensive anymore. With Podcastle’s audio recording and editing software, you can record any show with one click, professionally edit with the FREE editor, and export with high quality.
So, if your podcast lacks quality, you have no excuses.
#3 Engage with your audience
In the digital era, people lack human connection. That’s why one of the working ways to create a community of loyal listeners is continuously engaging with them and making them feel they are a part of the community. As podcasts are a relatively static type of content distribution, meaning listeners have no chance to interact with you while they are streaming your show, it’s essential to connect to them afterward. In this regard, when you can chat with your listeners and answer their questions, social media groups are among the best options. You can also organize offline fan meetings from time to time. This will help your audience engage with your personality, and therefore form a deeper sympathy.
#4 Be authentic
Did we say it once, twice, or hundred times already? Authenticity ALWAYS sells. Let us repeat the previous point; the Digital era left less space for pure human connection. That’s why genuine podcasters are like magnets for the audience. And if you want to be one of those “OMG, he is so cute” hosts, keep your course toward creating a show where natural communication is above all. Don’t be afraid to appear imperfect. Make mistakes, apologize, be funny, and remember that the audience does not trust ideal pictures. Be real and open to your listeners, and they will answer to you in return.
#5 Invite good guests
Inviting famous guests of your niche is one of the quick ways to attract more listeners. At first, they will come to your show for their favorite guest. However, in the course of action, you will have a chance to properly introduce your show so that the new listeners get interested and return for other episodes later. In this regard, it’s essential to properly prepare for your interview podcast, carefully research the guest and its audience, and prepare interesting questions. There are always hot topics that listeners want to know about your guest. So, if you want an intriguing show, make sure you ask targeted questions. However, it’s essential not to be too pushy and care for your guest’s comfort. If you want to interview a guest in a long physical distance from you, record a remote interview with Podcastle’s interview feature.
#6 SEO optimize the shows
You might have already noticed that Google started to display podcasts in response to users’ searches. So, don’t miss your chance to appear in front of large audiences by optimizing your show’s title and description. Use keyword research tools like AnswerThePublic, Ahrefs Keyword Generator, and others to see how listeners in your niche search for information. Further, include relevant keywords in your podcast’s description and title. Exploring the keywords of your field will also help you come up with titles for new episodes.
Final thoughts before you go
Success comes in all shapes and sizes. So, you should not compare your show’s downloads, popularity, or any other metric to competitors. The only bar you should set to evaluate your show’s performance is the goals you set yourself.
Any success has a trail of failures. And you should never give up if things go off plan. Every podcaster you can see in the top charts now once started from zero and went through the inevitable rise and falls. Therefore, keep going no matter what and appreciate the experience you get in-between.