Best Hashtags for Small Businesses: Updated April 2025

You spend hours creating a product, packaging it with care, writing a caption that actually sounds like you. You hit publish, and hope it reaches someone who gets it. Someone who’s been looking for exactly what you offer.

That’s where hashtags come in. Not as a hack, not as a trend, but as a quiet tool to help the right people find you. A florist in Austin. A potter in Manchester. A coffee roaster running pre-orders through Instagram DMs. They all have different audiences, and each one benefits from different tags to reach them.

If you want to show up in the right places, here’s a curated list of small business hashtags that might help you, with sets tailored by industry, updated for 2025, and picked for people who care about being found for the right reasons.

Best Small Business Hashtags

General Hashtags

1. #ShopLocalSupport
2. #SmallBizOwner
3. #EntrepreneurLife
4. #HandmadeWithLove
5. #SupportSmallShops
6. #LocalBusinessLove
7. #StartupStories
8. #BusinessGrowthTips
9. #CreativeEntrepreneur
10. #WomenInBusiness

1. Fashion Retail

1. #EthicalFashion
2. #SlowFashionMovement
3. #HandmadeClothing
4. #FashionStartup
5. #SustainableStyle
6. #IndieFashion
7. #ArtisanFashion
8. #UpcycledFashion
9. #LocalDesigner
10. #BoutiqueStyle

2. Food and Beverage

1. #FarmToTable
2. #CraftCocktails
3. #LocalEats
4. #Foodpreneur
5. #GourmetFoodie
6. #ArtisanalFoods
7. #BakingFromScratch
8. #CoffeeRoasters
9. #VeganEats
10. #FoodStartup

3. Health and Wellness

1. #WellnessJourney
2. #MindfulLiving
3. #HolisticHealth
4. #FitnessEntrepreneur
5. #NaturalWellness
6. #SelfCareMatters
7. #YogaLifestyle
8. #HealthCoach
9. #WellnessWarrior
10. #PlantBasedLiving

4. Technology Startups

1. #TechInnovator
2. #StartupTech
3. #SaaSStartup
4. #TechEntrepreneur
5. #AIStartup
6. #FintechSolutions
7. #HealthTech
8. #EdTech
9. #CleanTech
10. #TechForGood

5. Creative Arts

1. #HandcraftedArt
2. #ArtisanMade
3. #SupportLocalArtists
4. #CreativeEntrepreneur
5. #ArtBusiness
6. #DesignStudio
7. #IllustrationDaily
8. #PhotographyBusiness
9. #MusicStartup
10. #FilmMakerLife

6. Beauty and Skincare

1. #CleanBeauty
2. #IndieBeauty
3. #SkincareEntrepreneur
4. #NaturalSkincare
5. #BeautyBrand
6. #OrganicBeauty
7. #CrueltyFreeBeauty
8. #BeautyStartup
9. #HandmadeSoap
10. #GlowGetter

7. Home Décor

1. #InteriorStyling
2. #HandmadeHome
3. #HomeDecorBusiness
4. #RusticDecor
5. #ModernFarmhouse
6. #EcoFriendlyHome
7. #DecorInspo
8. #ArtisanHome
9. #HomeStylist
10. #VintageVibes

8. Education and Coaching

1. #Edupreneur
2. #OnlineLearning
3. #CoachingBusiness
4. #PersonalDevelopment
5. #LeadershipCoach
6. #MindsetMentor
7. #SkillDevelopment
8. #CareerCoach
9. #BusinessMentorship
10. #LifeSkills

9. Travel and Tourism

1. #TravelStartup
2. #EcoTourism
3. #AdventureTravel
4. #LocalGuides
5. #TravelEntrepreneur
6. #HiddenDestinations
7. #CulturalTravel
8. #SustainableTravel
9. #BoutiqueHotels
10. #TravelCommunity

10. Fitness and Sports

1. #FitnessStartup
2. #ActiveLifestyle
3. #SportsEntrepreneur
4. #WellnessCoach

11. Photography

1. #LifestylePhotographer
2. #BrandPhotography
3. #PortraitVision
4. #FineArtPortraits
5. #DocumentaryPhotography
6. #AdventurePhotographer
7. #WeddingPhotography
8. #UrbanExploration
9. #FoodPhotography
10. #PetPortraits

12. Handmade Crafts

1. #HandcraftedJewelry
2. #KnittingLove
3. #PotteryArt
4. #WoodworkingCommunity
5. #QuiltingTradition
6. #LeatherCraftsmanship
7. #HandmadeCards
8. #CrochetAddict
9. #GlassBlowing
10. #MetalSmith

13. Pet Services

1. #DogTrainingTips
2. #PetGroomingSalon
3. #CatBoarding
4. #AnimalRescueStories
5. #PetPhotography
6. #DogWalkerLife
7. #PetSittingServices
8. #VeterinaryCare
9. #ExoticPetCare
10. #PetAdoptionDay

14. Real Estate

1. #LuxuryRealEstate
2. #FirstTimeHomeBuyer
3. #CommercialProperty
4. #RealEstateInvesting
5. #HistoricHomes
6. #OpenHouseEvent
7. #BeachfrontProperty
8. #UrbanLiving
9. #CountryHomes
10. #RealEstateTips

15. Automotive Services

1. #ClassicCarRestoration
2. #AutoDetailing
3. #CarModification
4. #MotorcycleMaintenance
5. #ElectricVehicles
6. #OffRoadAdventures
7. #AutoBodyRepair
8. #CarShowroom
9. #TruckCustomization
10. #VehicleWraps

16. Event Planning

1. #WeddingCoordinator
2. #CorporateEvents
3. #PartyStylist
4. #EventDesign
5. #ConferencePlanning
6. #DestinationWeddings
7. #EventDecor
8. #NonProfitEvents
9. #FestivalOrganizer
10. #BridalShowerIdeas

17. Bookstores

1. #IndieBookstore
2. #BookRecommendations
3. #LiteraryFiction
4. #PoetryCommunity
5. #SciFiReads
6. #BookClubSelection
7. #ChildrenBooks
8. #RareBooks
9. #AuthorSignings
10. #ReadingNook

18. Gardening and Landscaping

1. #UrbanGardening
2. #NativePlants
3. #LandscapeDesign
4. #OrganicGardening
5. #SucculentLove
6. #GardenToTable
7. #Permaculture
8. #LawnCareTips
9. #BotanicalGardens
10. #FlowerArranging

19. Fitness Apparel

1. #AthleisureWear
2. #GymFashion
3. #YogaApparel
4. #RunningGear
5. #EcoFriendlyActivewear
6. #CrossfitClothing
7. #CyclingKit
8. #SwimwearStyle
9. #TennisFashion
10. #GolfApparel

20. Specialty Foods

1. #ArtisanCheese
2. #CraftChocolate
3. #GourmetCoffee
4. #OrganicTeas
5. #FarmersMarketFinds
6. #StrengthTrainingTips
7. #MobilityMatters
8. #AthleteMindset
9. #FunctionalFitnessCoach
10. #WeekendWarriorWorkouts
11. #HIITAtHome

How to Use Hashtags as a Small Business (Without Getting Buried)

Hashtags are your shortcut to discoverability, but only if you use them with purpose. Too many small business owners either go ultra-generic (#smallbusiness) or stay hyper-local to the point of invisibility when trying to market their business. The sweet spot? Niche-but-active hashtags that actually get searched and give you room to stand out.

Here’s how to make them work in your favor:

1. Prioritize Niche-Optimized Over Popular

#Crochet has millions of uses. #CrochetAddict? Not so much, but that’s the point. Broad hashtags might have bigger numbers, but they’re noisy and oversaturated. If you’re a gluten-free baker or a dog-groomer for poodles only, lean into those specifics. Use hashtags that speak directly to your target customer, not the entire internet.

2. Rotate Your Sets Based on the Post

One of the biggest mistakes small brands make? Copy-pasting the same 10 hashtags on every post. Instagram notices patterns. So do users. Switch it up depending on what you’re sharing: a product launch, a behind-the-scenes moment, a customer shoutout. Create 3–5 go-to hashtag sets and rotate them depending on the post type.

3. Study What Works in Your Niche (Not Just Your Industry)

Don’t just look at what other candle brands are doing. Look at what aesthetic home décor accounts are tagging. If you’re selling activewear, see what fitness influencers are using. The goal is to tap into adjacent audiences who’d love your product but aren’t actively searching for it. Find those overlap zones and grow your audience in the process.

4. Keep a Healthy Mix: Local + Descriptive + Trend-Savvy

You don’t have to choose between #MelbourneMakers, #VeganLipBalm, and #EcoBeautyTrends. Use all three. Combining local visibility, product specifics, and current interest can make your posts way more dynamic in reach. This layered approach tells the algorithm exactly where to place you, and who to show you to.

5. Don’t Just Hashtag, Tell a Story

Hashtags help you get seen. A strong caption helps you get remembered. So don’t just slap a list of tags at the bottom and call it a day. Use your caption to build context. Why did you create this product? Who’s it for? What problem does it solve? Then let your hashtags amplify that story.

Are Hashtags Really That Important for Small Businesses?

The quick answer? They help, but they’re not a silver bullet.

Hashtags are a tool, not a strategy on their own. They help categorize your content, get you in front of new eyes, and signal relevance to both users and algorithms. But great branding, clear messaging, and engaging content will always carry more weight. If your post isn’t compelling, hashtags won’t suddenly make it one.

How Hashtags Actually Work for Small Business Posts

Social platforms (especially Instagram and TikTok) are moving toward intent-based discovery. That means hashtags are treated more like search keywords than popularity badges. They tell the algorithm what your post is about and who might care. But performance still hinges on engagement: saves, shares, clicks, time watched. Hashtags enhance that momentum, but they don’t necessarily create it.

When Hashtags Actually Help

1. Reaching Your Micro-Niche: Hashtags like #HandmadeSoapUK or #CustomSneakersLA attract the right kind of interest, which are people who are already invested in what you offer (And in your area). They help your post land in places your audience is already browsing.
2. Showing Up in Search: Instagram’s explore page and search bar are more powerful than ever. The right hashtags make it easier for people to discover your content organically through specific terms.
3. Launching New Products or Offers: A strategic hashtag rollout (think product-specific or event-based) can boost visibility during key moments, especially when paired with location and niche-based tags.

Why Hashtags Won’t Replace Quality

You can use the most perfectly optimized set of hashtags on earth, but if the content is blurry, boring, or unclear, it won’t go anywhere. People still need a reason to stop scrolling. Hashtags can support great content. They can’t rescue weak content. Focus on storytelling, value, and visuals first, then let hashtags help you scale it.

Using Hashtags to Grow? Pair Them with Great Content

Hashtags can help more people find your posts. But getting them to care? That comes down to quality. Clear messaging, sharp edits, and content that feels intentional.

That’s where Podcastle's Video Editor can help.

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