With the rise of on-demand streaming services, podcasts have become one of the most popular ways to reach new audiences. According to DemandSage, currently, there are over 460 million podcast listeners globally. In fact, around one-third of the American population listens to podcasts regularly.
Those are numbers any marketer would most definitely want to leverage at all costs!
Recruitment is a very competitive industry. You need to be on top of your game if you want to attract the best talent.
Using podcasts for recruitment is an excellent way to stand out from the crowd, attract top talent and clients, and build credibility as experts in the industry.
Podcasts are a great way to attract people looking for something different. They're often more interesting than traditional media. With the right content, podcasts can also be more effective than traditional media because they're bite-sized (making them easier to consume), engaging with audio and video content, and interactive — meaning you can engage with the podcast through social media.
In this article, we’ll deep-dive into how podcasting can be a game changer for your recruitment business and why you need to begin leveraging it today.
Benefits of using podcasts for recruitment
1. Attract top talent
The way in which content is presented on a podcast can make all the difference in attracting top talent. They can be used as a tool to showcase your company’s ethos, and they can be used as a platform for job seekers to find opportunities.
Podcasts are also a great way to keep your candidates engaged during the entire process of applying or interviewing with you. The easiest way to do this is by creating a podcast series where you can give tips about job search, interviewing, and dealing with the anxiety of a job search.
2. Attract clients
Podcasts are an effective way of advertising because they're available on many different platforms and devices, including smartphones and tablets! This makes them accessible to everyone without having to pay for expensive advertorials in magazines or newspapers that no one reads anyway.
Through podcasts, you can showcase successful placements and the value the recruitment agency brings to the hiring process.
Nevertheless, podcasting is more than just about plainly showcasing your success — it’s about building trust with potential clients who might be considering working with a recruiter. By sharing personal stories from real-life experiences and insights, trends, and challenges from experts in the field, podcasts create an aura of authenticity that makes potential clients feel comfortable working with your agency without having to face any risks or unknowns as they search for new roles.
3. Thought leadership content that establishes credibility as experts in the industry
The benefits of using podcasts for recruitment are huge.
When done well, podcasts can help you gain new customers, increase your conversion rate and grow your business. They can also be a great way to establish thought leadership within your industry.
This is because podcasts are often produced by experts in their field who have something valuable to say about the industry they work in. This means that if you produce high-quality content on your podcast, it will likely be noticed by other people in the industry who are looking for insight on topics such as recruiting or talent management.
4. Podcasts have fewer competitors
Podcasts have been around for years, but they haven’t caught on as much in the field of recruitment. That can be a good thing because it means there isn’t as much competition even though there are potential audience segments you can effectively tap into and leverage!
5. Podcasts may have a video option
Podcasts may have a video option, which will make it even more engaging for both the person listening and the recruiter.
For example, most podcasters today choose to also upload the video version of their podcast on YouTube. This helps reach out and cater to audiences who prefer a more visual experience rather than plain listening.
Furthermore, you can also create short video clips from your podcast and use them for effective social media marketing on TikTok and Instagram Reels to boost your overall reach.
6. Podcasts can help your brand recall
Podcasts are a great way to keep your target audience engaged and in the know. This helps your brand remain at the top of your prospect’s minds.
The idea is simple - podcasts are a great way to make content that you can access anytime, anywhere.
And if you are trying to create leads, it is best to create content that is quality and relevant. By creating interesting episodes that relate to the type of industries and positions you are in, your clients will be more inclined to take action.
5 examples of successful recruitment podcasts
1. Grow with the flow
This is an insightful podcast hosted by Manan Shah, the co-founder of Recruiterflow.
Manan's podcast covers everything from recruiting challenges to how to improve your hiring process. His signature interviewees are some of the most successful entrepreneurs in Silicon Valley.
Grow With The Flow follows an interview format. Here, you get to listen to interviews of top recruiters and industry leaders from around the world, bringing you expert insights and industry knowledge to help you stay on top of your recruitment game.
Some of the interesting topics covered in this podcast include the in and outs of cold email marketing, creating systems and playbooks to accelerate recruiting business, power of content driven recruitment strategy, etc.
Listen to Grow With The Flow here.
2. The Recruiting Brainfood Podcast
The Recruiting Brainfood Podcast is a weekly podcast dedicated to the latest in recruiting and talent acquisition hosted by Hung Lee.
The podcast features interviews with leaders in the hiring process and serves as a resource for HR professionals looking to improve their recruiting processes. In every one of its 60-minute-long episodes, Lee deep-dives into the latest recruitment trends, challenges, and solutions for employers of all sizes.
Listen to The Recruiting Brainfood Podcast here.
3. LinkedInformed Podcast. The LinkedIn Show
The LinkedIn Show is a weekly podcast hosted by Mark Williams that covers all things… well…LinkedIn!
The episodes are also full of practical tips for businesses looking to get the most out of their LinkedIn marketing. It's also a place where audiences can learn how to use their network to grow their business.
With 300+ episodes, this is a knowledge-packed one-stop solution for recruiters since LinkedIn has grown to become a big part of most recruitments today.
Listen to LinkedIn formed Podcast. The LinkedIn Show here.
4. The Recruitment Show
The Recruitment Show is a weekly podcast hosted by Lewis Maleh, the Founder, and CEO of Bentley Lewis.
This podcast offers a behind-the-scenes look at how most businesses search for, evaluate, and hire new hires in addition to examining the influence of workplace culture and leadership.
Today, most people are trying to find a work-life balance. Each episode of this podcast gives expert expertise, insights, and guidance on doing so for busy recruiters around the world.
Listen to The Recruitment Show here.
5. The Marketing Rules Podcast
The new rules of marketing, business, recruitment, and technology are topics that James Whitelock and his guests discuss in this one-take podcast. It explores the industry's future in-depth and shares tips.
Listen to The Marketing Rules Podcast here.
Podcasts are an excellent way to keep your brand on top of people’s minds. They are a great way to create engaging content that entertains and educates at the same time. This makes them perfect for recruitment marketers as they can provide valuable information and advice on how to market yourself effectively.
Thus, podcasts prove to be effective tools in the recruitment process as they can help you build long-term relationships with customers, candidates, and employees.