Facebook, Instagram, Snapchat, YouTube: who would imagine that any new player could step into the game and dare compete with already established social media platforms? But we have already witnessed how only in a couple of years TikTok went viral, conquering the entire world. However, it seems like this is not the end.
Keep your eyes, or better ears open, for the invite-only Clubhouse platform. Released in 2020, Clubhouse has already created a lot of buzz on the internet, and it seems like the majority is obsessed with it.
What exactly is the Clubhouse app?
The Clubhouse was founded in 2020 and has already built its reputation. It is known as a place for people to gather, talk and share ideas. How is it different from other already existing platforms? Well, it’s all about audio. We’re switching from text to speech, with no videos or pictures: all spins around the audio communication.
All you need to do is to create or join a so-called “room.” It allows you to chat with other members and becomes similar to a conference call. You can join or leave the room anytime you want. You can even jump from one room to another. If you’re familiar with Ted Talks, then Clubhouse will feel similar.
Why is Clubhouse revolutionary?
Because, as we’ve mentioned, it’s audio-only.
In the past few years, podcasts have grown exceedingly popular, and GenZ and millennials are becoming obsessed with them, so it’s not surprising that Clubhouse has boomed the market so fast. It opens up the door to a new world where the audio comes first and where we communicate with no other distractions.
The new generation is already tired of thousands of visuals in the feed and no longer buys it. At the same time, they would rarely read a text that is longer than 200 words while scrolling the feed. So turning that text to speech and having an audio-only platform is a win-win.
Clubhouse vs Podcasting?
The vital question remains: is "clubhousing" better than podcasting? Will Clubhouse put an end to the podcasting era? Absolutely not. On the contrary, Clubhouse will help podcasters to gain a new audience and take their podcasting to a new level. The Clubhouse cannot compete with podcasting as its audio quality is way worse than the podcasting ones.
Although Oprah, Drake, and many other celebrities have embraced Clubhouse, podcasting is no less popular among celebrities either. Michelle Obama, Snoop Dogg, and many other celebrities have their podcasts. And even Oprah has her personal podcast, which is way better than listening to a single Clubhouse live chat.
But as we have already mentioned: Clubhouse and Podcast platforms should not be compared because they have different purposes. Moreover, the two can complement each other to make your business grow. For instance, you can use Podcastle for editing your Clubhouse talks and making podcasts out of them. To learn more about the way Podcastle and Clubhouse can be combined, read our case study.
So, the Clubhouse is an opportunity for podcasters to quickly step into the market while it's still fresh and relatively undiscovered and gain new listeners. With Clubhouse and Podcastle combined, you will certainly beat your competitors!