What would you do if you were worth over $100 million? Most would quietly enjoy their riches — possibly on a yacht in the Mediterranean. Others, like Alex Hormozi, prefer to dedicate their time to helping others reach their levels of success.
Known for his no-nonsense advice, Hormozi has helped countless wannabe entrepreneurs turn their businesses into incredible successes. Here’s his story.
Who is Alex Hormozi?
Alex Hormozi has many feathers in his cap. Entrepreneur. Business owner. Investor. Author. Social media influencer. Is there anything he can’t do?
He’s best known in online circles for helping others scale their businesses. Fast. According to his LinkedIn profile, he founded his first business, a gym, in 2013 before pivoting to the consultancy space three years later. Next, he founded Gym Launch, which began a new journey: consulting other business owners on transforming their ventures into success.
Then, he found his true passion: helping people supercharge their success and earn $$$ in the process. From there, Hormozi grew his portfolio into an empire worth an insane $100 million.
But his business know-how is only partly why people love Hormozi. He’s also dedicated to sharing what he’s learned with others, winning millions of followers across his social media profiles and earning him a reputation as one of the most influential voices in the entrepreneurial community.
From scaling businesses to scaling content
With a decade of experience behind him and a keen understanding of marketing, Alex Hormozi’s content strategy is as refined as his growth techniques. Let’s explore how he’s built a platform for sharing advice that resonates with millions.
1) He uses multiple channels
Hormozi knows not to put all his eggs in one basket and uses a multi-channel approach to reach as many people as possible. He distributes his expertise via YouTube, Instagram, and his popular podcast, The Game with Alex Hormozi. He’s even released books, including $100M Offers, so that fans can enjoy his advice offline, too.
2) He’s direct
Hormozi knows time is money, and he doesn’t waste any time getting to the point. His content is characterized by its directness, actionable tips, and the occasional tough love that challenges viewers to rethink their strategies.
3) He shares career highs and lows
Hormozi understands the value of authenticity and doesn’t shy away from sharing his successes and failures. He builds trust with his audiences by breaking down the most costly mistakes he’s made, as well as shouting about his successes.
4) He’s always learning
Hormozi knows not to rest on his laurels. His analytical and experimental approach to scaling his businesses is what has kept him successful, and he applies this data-driven mindset to his online platforms, too.
What can we learn from Alex Hormozi?
Alex Hormozi is the go-to resource for entrepreneurs looking to take their companies to the next level. He’s what anyone looking to build a platform for sharing their expertise can learn from Hormozi’s rise to dominance in the entrepreneurial content space:
- Don’t put all your eggs in one basket. Hormozi uses multiple content formats, from books to podcasts, to reach different audiences. Take a leaf out of his book and use all the platforms you can if they’re relevant to your expertise!
- Be transparent. If your product is your expertise, you can’t risk losing your audience's trust; Hormozi knows this and is always willing to share the good and bad of personal experiences.
- Focus on action. Hormozi’s tips are never vague. Instead, he provides actionable advice, often broken down into steps, helping his audience make changes now. This means ensuring your advice is not just aspirational but practical.
- Position yourself as an authority. Hormozi’s strategic use of content marketing has positioned him as an authority in his niche. By consistently sharing valuable insights, you, too, can build your credibility.
- Work hard. Hormozi lives and breathes business and treats his platforms like just another entry in his portfolio. The lesson? Content creation is a job; you must work hard to make your dreams come true.
