Performance Marketing Manager

About the company:

At Podcastle, our mission is to democratize conversational content creation through a suite of AI-powered creation tools that are both professional and painlessly intuitive. We are a customer-centric company that enables creators and businesses to produce, edit, and publish their audio & video content with unmatched simplicity. Every product, every feature, every innovation, and every decision is made with the goal of making content creation as simple and intuitive as possible for our customers.

We’re still at the beginning of our journey, led by a scrappy team that is passionate about empowering aspiring creators & businesses. Having just raised our Series A in the beginning of 2024, we are looking for a highly skilled performance marketer with a strong background in PPC campaigns and a deep understanding of digital marketing landscapes.

About the role:

As the sole Performance Marketer at Podcastle, you will play a pivotal role in driving the growth and scalability of our business, collaborating closely with Creative, Content, and Engineering teams to plan, execute, and track the success of campaigns. This position requires someone who can craft and execute effective paid search and social media strategies across various platforms such as Google / YouTube, Meta, Reddit, and LinkedIn.

Typical responsibilities include:
  • Develop, execute, and optimize cutting-edge paid media strategies to drive user acquisition, conversion, and retention
  • Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Test and optimize ads for maximum performance. Use data-driven insights to inform designs and content strategies
  • Collaborate with cross-functional teams to align on creative strategy, content creation, campaign timings, and strategic goals
  • Monitor and report on campaign performance with an eye towards continuous improvement
We’re looking for someone with the following skills and qualities:
  • 5+ years of experience in paid media, PPC and performance marketing, ideally in a startup and/or SaaS environment
  • STEM or related Bachelor’s Degree
  • Extensive experience with SEM, paid social, and digital advertising platforms, especially Google and Meta
  • Proven track record of managing large budgets and achieving significant ROI for growing businesses
  • Bias for optimization & testing techniques, with highly analytical mindset
  • Strong understanding of current online marketing concepts, strategy, and best practices across both B2C and B2B landscapes
  • Previous experience in Ad Tech or Mar Tech platforms (e.g. Singular) is a huge plus
  • A strong sense for brand and details; a keen eye for creative that gets results on social media
  • Exceptional communication & organizational skills, with a growth hacking mindset to thrive in a fast-paced entrepreneurial environment
  • Passion for the creator economy, podcasting, and trends in the content creation space
Why Podcastle?
  • Flexible PTO Policy
  • Professional development
  • Flat company structure
  • Pioneering mindset of innovative people around
  • Competitive and dynamic salary system
  • Immediate insight into the efficiency of your contributions
If you’re a strategic thinker, a hands-on executor, and ready to be a key player in Podcastle's journey to transform content creation, we are looking forward to seeing your CV at