Lifecycle Marketing Manager
Worldwide
Remote
Marketing
About the company:
Ready to help revolutionize broadcast storytelling? Podcastle is an AI-powered, collaborative podcast creation platform that helps professional and amateur podcasters create, edit and distribute production-quality podcasts with unmatched simplicity. Our mission is to democratize access to broadcast storytelling through easy-to-use tools that are professional, yet fun.
We’re still at the beginning of our journey, having officially launched our web platform and closing Series A fundraising in late 2021. We’re looking for passionate, entrepreneurial individuals who are excited to build & launch creator-first products and an exceptional user experience. Come grow with us!
About the role:
The Lifecycle Marketing Manager will take the lead on key strategic initiatives as the point person for customer communication across channels, including email, website, mobile app, and in-product touchpoints. The right candidate will be customer-centric, entrepreneurial, and possess the ability to take business needs & insights and translate them into actionable & effective marketing campaigns.
You will report directly to the Head of Marketing, working closely with the executive leadership team. You’ll also partner internally with Content Marketing, Customer Success, and Growth teams to drive customer engagement and retention.
While the role will be 100% remote, we prefer candidates based in Europe or US/Canada (eastern time) for smoother collaboration across time zones.
What you'll do:
- Own end-to-end lifecycle marketing strategy and campaign execution/optimization, including user onboarding, engagement, nurture, and retention.
- Collaborate with leadership to identify opportunities to drive product engagement and upsell through audience segmentation and experimentation.
- Plan and execute data-driven campaigns via owned channels (Email, Push, In-Product Messaging, etc) using marketing automation software (including audience selection, triggers, segmentation, etc.).
- Partner with engineering, design, product, and analytics teams to implement and properly measure campaign effectiveness.
Who we're looking for:
- Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience).
- 4+ years of experience in lifecycle strategy or email marketing, preferably in SaaS businesses.
- Expertise and comfort using marketing automation tools and ESPs (e.g. Braze, Iterable, Drip.com, Hubspot, etc.).
- Deep experimentation experience and demeanor with a proven track record of performing A/B tests, translating data into insights, and optimizing program/channel effectiveness.
- Ability to build and implement email templates in HTML / CSS.
- Excellent communication skills to thrive in a cross-functional environment (regularly communicating with engineers, designers, product managers, fellow marketers, and leadership).
- An aptitude for learning quickly, embracing change & ambiguity.
- A bias for action & execution, scrappiness with an entrepreneurial spirit.
- Design skills a huge plus.
Why Podcastle?
- A young, energetic startup environment
- Competitive salary
- Fully remote
- Comprehensive benefits package (varies by location)
- Unlimited PTO
- Lots of additional perks!
