There is no universal success formula, and we all know it. However, there are some tips that can push your podcast ahead of the competition.
We know that everyone wants to become a top podcaster in their chosen niche. And trust us, if you put enough effort in it, you’ll get there. So,we have collected some “rules”that will help you out, no matter where you are now in your podcasting journey.
Let's not lose time and jump into some podcasting rules you should keep no matter what.
Have the best audio quality possible
Will you listen to a podcast with poor audio quality? Just like most podcast listeners, you probably won't. As content makers worldwide strive to provide the best possible quality for both visual and audio content, the customers get accustomed to these high standards and won't bear a show that lacks clear audio.
Keep in mind that a quality podcast is not only about how your voice sounds and how easy it is for your listeners to understand your speech. It's also about smooth transitions between your show's main sections and the usage of podcast intros, outros, and music. You are wrong if you're thinking that you should break the bank to have the best audio quality. Yes, you don't need expensive podcasting gear. You can simply record and edit all your shows with the modern audio recording software.
Engage your audience
If you want your listeners to get attached to your show once and forever, dedicate time and communicate with them directly. To keep listeners engaged, make sure you have platforms where they can ask questions, express opinions, and share their feedback on your show. This engagement is what will turn them from regular listeners to the community of loyal listeners. So, do Instagram lives, run live podcasting in Clubhouse, and be responsive to emails and all other channels your listeners might contact you on. It would be great if you went the extra mile and organized face-to-face meetings with some of your most loyal fans from time to time. Private events and close discussions will make your listeners feel appreciated and special.
Never stop finding new listeners
If your podcast is of high quality and precisely targets the topics interesting for your audience, it will be spread with word-of-mouth sooner or later. However, you can't rely solely on your show's organic growth, especially when you're a newbie podcaster. So, acquiring new listeners should be your everyday priority. To get new people interested in your show, you should effectively utilize all your channels at hand. Use podcast hashtags to promote your shows on social media, get famous guests, be a guest in other podcasters' shows, invest in advertising, etc.
If you run private podcasts, it's a good idea to have some discounts for holiday seasons or special occasions.
Learn from feedbacks
If you are your only judge, you won't get far. You should also learn to collect feedback, analyze it and improve your show based on that. In this regard, having personal communication with your listeners is gold. They are the ones who you work for. So, if you don't consider their opinion, what else can matter more? Organize surveys, read comments and public discussions on your show, and collect as much information as possible. Further, don't let that information fade away. Dedicate time to conduct a deep analysis of what your listeners like and what they don't. Most importantly, seek ways that can help you improve your show's weaknesses.
Don't lose passion
Passionate energy is attractive, and it should be a key driver of your podcasting career. You are a magnet for listeners when you love what you do. And the opposite, you can't keep your audience if they don't feel you love what you share.
We know you will have unavoidable burnouts from time to time and find it hard to be always energetic for your audience, but that's a must. If you feel stuck, ask for help, and hire a team of professionals who will fuel your creativity when you run out of inspiration. Also, be careful with your work-life balance to not lose your productivity. Be realistic about your capacities, and schedule as many episodes as you can deliver with high quality.
Last but not least, be consistent in everything you do. Publish new episodes with the pre-defined schedule and follow the same style for some time. Consistency helps listeners better fix your show and supports your brand establishment successfully