As a newbie podcaster, you might have questions on how to run your show:
How should you record it?
What topics should you choose?
Should you be humorous or more formal? And so on...
Sadly, there isn't a universal success formula that works for everyone. However, we can still help you with some podcasting tips that most famous podcasters follow.
We have researched podcast best practices and included the main ones here, so save this blog and reread it periodically if you want to make your podcasting journey easier.
Tip 1: Have a consistent publishing schedule
Publishing new episodes randomly and following an inconsistent schedule might confuse your audience, as they will not know when to expect a new episode of their favorite show. They might even be unsure whether you are going to publish something new or not.
Therefore, make sure you offer fresh content regularly and are consistent with your publishing schedule.
Remember that it's better to have a new podcast episode once every two weeks than to publish two in one week and then stay silent for another three.
Make sure you realistically assess how much time it takes from you to make an episode. Understand how much time you need for writing a script, rehearsing, recording, and editing. And, don't forget to leave more time than required, just in case the creative process eats up more than you expect.
If you have planned everything carefully and still run out of time, warn your audience and apologize for the delay.
Tip 2: Be authentic
We will never get tired of repeating that authenticity always sells.
If you want to build a loyal audience, who will feel connected not only with your content but with your personality, you should be open and honest with your listeners.
Your audience should feel that you are real, so don't be afraid to express your opinion from time to time.
Authenticity might be the least quantifiable metric for a podcast, but its importance can't be overlooked. Building and maintaining an emotional relationship with the listeners is key for the show's high engagement.
Tip 3: Be accessible outside your show
Your listeners' feedback is your best evaluation, so try to communicate with them during and after the shows.
You can organize this by having many communication channels. Some of them can be your podcast accounts on different social media platforms.
For example, start a poll right after publishing your new episode and ask your audience how much they liked it. Also, regularly ask them what improvements they would suggest.
Many podcasters have separate websites for their podcasts, where, besides listening to the episodes, listeners can also read podcast-related blogs, leave reviews, participate in group discussions, and so on.
Regularly tracking your audience's feedback will help you understand their interests and increase loyalty.
Tip 4: Invite guests
There are many shows which rely on a single host's charisma and communication style. However, even in this case, listeners can sometimes get bored from the same pace and podcasting style. That's why inviting guests can add a fresh breath to your show. Besides, hosting famous guests means attracting their fans' attention to your show. Most of your guests will share their invitations via social media and invite their audience to listen. This means you will have a chance to promote your show to a new audience and convert some of them into your loyal listeners.
However, be careful when choosing whom to invite. Try to have guests who are likely to interest your audience and are closely related to your podcast topic.
Tip 5: Optimize your podcast
Never forget about the discoverability of your podcast. Hundreds of podcasters might run shows on topics similar to yours, and even having a unique script and quality audio might not be enough to stand out among them. You should also make sure your audience can find you when they search for your podcast-related topics.
For this purpose, optimize your podcasts for the right keywords, as podcast directories like Apple Podcasts, Spotify, etc., have algorithms that filter the shows based on the titles and descriptions.
Therefore, try to write descriptive texts for your episodes, telling what your show is about.
Tip 6: Hire people if you need it
Different types of podcasts can take different amounts of time and effort from you. For example, if you run a blog-like podcast where you talk about your life and share your personal experience, leading the blog on your own might be a good idea.
However, if you're going to have a broader topic, like a podcast on movies, where you'll be discussing reviewing the newly released films each week, you might have difficulties in watching all the top releases alone.
If you feel your efforts are not enough, don't try to act like a superhero.
Consistency is the key, remember?
If you are going to miss your regular publishing routine because it's hard to do all the preps alone, it's better to hire a few assistants or even a big staff to help you.
Besides, hiring people who have skills other than yours will allow you to improve the quality of your podcasts. For example, you might feel that designing basic podcast cover art with Canva does not work anymore, and you need a professional graphic designer to create better visuals.
Last but not least, never stop exploring the new trends in the industry. What might be your ticket to success today might cost nothing tomorrow. Therefore, regularly monitor top performers of your niche to get the best podcasting tips.