Tips on How to Produce Video Content While Social Distancing

The coronavirus pandemic has forced many professionals to work from home. For content and PR professionals this meant a surge in video creation over social media. While it can be challenging to come up with new ideas under these circumstances, staying creative and running your business smoothly is more important than ever. This article contains several tips on how to produce video content while social distancing. Stay tuned!

Key Terminology Defined

Before we proceed with how to produce video content while social distancing, it is important for the reader to understand a few marketing-related terms. In this section you will find the definition of UGC, vodcasting, and more!

User-generated content (UGC) is any content (including but not limited to videos, images, texts and other forms) created and published by users on online platforms like social media, forums and blogs. Many business owners value UGC because it can often be more authentic and trustworthy than traditional marketing content.

A vodcast is a type of podcast that includes video. Vodcasts are usually recorded with professional equipment, but high-quality podcast recording and editing products have built-in features that make it easy to produce a vodcast with just a smartphone. As a rule, content creators prefer uploading their vodcast to video-sharing platforms like YouTube or Vimeo. Nevertheless, they are free to choose how to distribute their content.

Last but not least, it is important to understand the concept of social distancing. The term is relatively new, and it involves maintaining a distance of at least six feet from other people in public locations. With the unexpected onset of the global pandemic in 2020, many countries implemented social distancing to prevent the spread of the disease.

The shift to remote work has forced a big adjustment on many people. It can be tough to stay creative and productive when you're not in the office. This article offers practical tips for out-of-office productivity.

Learn How to Produce Video Content While Social Distancing

When it comes to video production, many businesses choose to outsource the work to professionals. However, there are cases when business owners attempt to produce videos independently. Video creation usually requires a team of people. This can make social distancing difficult to impossible. In light of this, we have put together some tips on how to produce videos while social distancing.

Tip 1: Invest in Quality

The top rule of video creation is to choose quality over quantity. This implies investing not only in video recording equipment but also in professional and easy-to-use software. The good news is that there are many user-friendly video creation platforms on the market. Podcastle is one such platform that makes it possible to create and edit top-notch audio and video content without much hassle.

Creators adore the product's remote interview recording tool, which lets them record video and audio files from any location. The platform can host up to ten guests accessing the session from the comfort of their homes. It's a great option for everyone who wants to know how to produce video content while social distancing.

Just imagine: the software also has an in-built transcription tool that will extract transcripts from any audio file in seconds. This is a very useful feature if you plan on creating vlogs, how-to videos, or using the recording as a note-taking technique. Podcastle's intuitive interface creates a smooth and enjoyable user experience.

Tip 2: Delegate Responsibility

As was mentioned earlier, video production requires a team of people working in the same space. This can be impossible in the context of remote work. Delegating responsibility while social distancing is the way to go.

The first step is to determine what tasks can be done remotely. For instance, if you're planning on recording a how-to video, you can ask employees or friends to be the models. The second step is to devise an action plan and specify deadlines for every team member.

Invest in a collaborative virtual workspace to avoid any miscommunication and misunderstanding. It is advisable to create a mood board beforehand to get everyone on the same page regarding style and aesthetics. Moreover, online project management platforms like Trello or Asana can help content creators stay organized and productive.

Tip 3: Keep It Simple

When thinking of how to produce videos while social distancing, it's important not to overcomplicate things. Try filming a simple video with an outspoken message. Keep in mind that you don't have to produce the next blockbuster to go viral.

Pro tip: To make the video more dynamic and engaging, consider adding b-roll footage. This non-essential video content can be used to break the monotony of a single shot. For example, if you're recording a how-to video on applying makeup, b-roll footage can be used to show the process of choosing the right products. A simple yet informative touch will do the trick.

Tip 4: Repurpose Old Content

Content repurposing is an excellent way to produce videos while social distancing. If there are old blog posts, podcast episodes or pictures that didn't get much attention, consider turning them into engaging videos.

For instance, a blog post can easily become a step-by-step guide with captions. The same goes for an audio recording. You can add images or graphics to make the video visually more appealing.

Tip 5: Go Live

If you're wondering how to produce videos while social distancing, going live is always an option. Live content is usually more spontaneous and authentic as it's not heavily edited.

Nowadays, many social media platforms allow users to go live. For example, a company owner can go live via their brand's Facebook or Instagram account to broadcast a behind-the-scenes look at how the business operates. This is an excellent way to build trust and transparency with the audience. It will also help you humanize your brand and make it more relatable.

The Internet has been a lifeline for millions during the pandemic. In addition to connecting with loved ones, we've turned to the web for entertainment, education and information. And just because social distancing measures are in place it doesn't mean you can't produce quality video content. We hope today's five tips on how to produce video content while social distancing have inspired you to get creative with your content strategy. Be safe, and stay tuned for more tips!

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